I like to compare here the lowercase letter o, in bold, where, by combining the basic characteristics in typographic design —such as contrast, shape, proportion— you can smell the fragrance of each typeface.
Trola in use!
A book by Ernst Gombrich presents the history of art from the Stone Age to the 20th century, told in the simplest terms.
The HSE Art and Design School student Margarita Belyaeva came up with the idea of designing a non-bulky version of the Story of Art — a handy-sized book and a website where you can view in detail all the images mentioned in the book.
The project’s typography is executed using Trola by @tipografies
Available on type.today!
🖤
New fonts: Horizontype!
Let’s be honest—other typefaces cheat. Their rounded letterforms require optical correction: they are slightly larger to appear the same size as their straight neighbours. Horizontype is honest type; it has no need for such subterfuge. The design has no overshoots.
No curve dips below the baseline or extends above the x-height or cap height. Its characters sit confidently between the horizontal lines that define their size, lending the design its distinct personality. What makes Horizontype unique, though, is that its inner shapes don’t follow this logic. Round counters exert pressure against steadfast straight tops and bottoms that refuse to buckle. This duality creates a captivating tension, reinforcing the design’s horizontal nature and propelling the eye along the lines of text.
Horizontype’s cuts are not just at the tops and bottoms of the letters. The exterior ends of diagonals and terminals are also clipped, the intersections between diagonals cut flat, and even the punctuation signs have flat tops and bottoms, thus ensuring optimal consistency in the design.
Strong and mechanical, Horizontype communicates with conviction. Use it to convey your message in a straightforward, direct manner, with a subtle twist.
Design by Jordi Embodas
Manufactured by Jordi Embodas and David Montserrat
Mastering by Joan Carles Casasín
Texts by Yves Peters
Static styles: 6 uprights + 6 italics
Formats: Desktop .otf .ttf Webfonts .woff2 + Variable Fonts
Launching discount
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