We worked with London-based Creative Director Josh Green to reimagine and develope his professional identity.
Taking an A to B digital-first approach, the identity works on a simple, yet sophisticated system of blocking out, revealing and connecting assets and language. This icon geometrical approach unlocks the true essence of Josh’s ideaology of turning chaos into ideas — Similar to marking out words on paper.
Whilst the graphic system heavily relies on the bar and photographic assets to create a hierarchy chain, the selection of Grilli Type’s Flexa and Flexa Mono allows a second layer to the brand. The light ink traps and curves gives personality to a straight and sharp grid, whilst also a nod to past print nature of the creative industry.
