🇦🇲 Armine Ohanyan & Tigran Tsitoghdzyan Present HAYELI Collection at Paris Fashion Week
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Armenian fashion designer Armine Ohanyan and Armenian-American artist Tigran Tsitoghdzyan presented HAYELI’s “Self Reflection” collection at Paris Fashion Week, with a runway show held at Palais de Tokyo. The collaboration fused couture design with large-scale visual art, turning Tsitoghdzyan’s paintings into wearable pieces built around themes of identity, perception, and self-reflection.
The runway pieces drew directly from Tsitoghdzyan’s signature portraits, especially his imagery of faces partially concealed by hands, light, and shadow. Those motifs were translated into prints, translucent layers, and sculptural, architectural silhouettes that shifted between reveal and conceal as the models moved.
Ohanyan is a Paris-based Armenian designer known for blending advanced technology with couture craftsmanship. Through her label Armine Ohanyan Paris, she develops “techno-couture,” using techniques like laser cutting, thermoforming, and 3D processes alongside classic tailoring, often with limited-edition, more sustainable production methods.
Tsitoghdzyan is a New York-based Armenian artist internationally known for monumental hyperrealistic portraits that explore identity and perception, including his well-known “Mirror(s)” series featuring faces layered with hands. Through HAYELI, he extends that visual world beyond the canvas and into fashion.
HAYELI, meaning “mirror” in Armenian, is the collaborative brand shaped by Tsitoghdzyan and Ohanyan to merge fine art and fashion into one language, moving visual narratives from gallery walls to the runway and the street.
With this presentation, HAYELI reinforced its place at the intersection of contemporary visual culture, couture design, and technology on a global stage.
🎥 French-Armenian Journalist Liana Margaryan (
@lio___m )
