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Tibi

@tibi

Designer Luxury Brand. Home of the Creative Pragmatist. Founder and Creative Director: @amysmilovic
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Did you know that employing your Antonyms can help you articulate how you want to feel in your clothing? If you flip to page 205 in “The Creative Pragmatist, 2nd Edition” by Amy Smilovic, you’ll find a simple three-step formula for articulating why your outfit feels “off”, and how to achieve balance. Step 1: Fill in the blank “I feel too ____________.” Fill in the gaps here with the adjective that best describes how you feel (e.g., prissy, business-like, feminine, masculine, old, young, etc.) Step 2: Turn the word on its head “The opposite of ____________ is ____________.” You may find yourself reaching for words like effortless, cool, or edgy, depending on your original adjective. Step 3: Switch or add, depending Take an element off and switch it out for one of the Antonyms. The aim here is to balance out the scale by trying out different antonyms until you get it right. “Right” being the combination that makes you feel how you had hoped to feel, but didn’t quite know at the time. Try this next time. To learn more, visit Tibi.com to purchase a copy of “The Creative Pragmatist, 2nd Edition” by Amy Smilovic.
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21 hours ago
“What I love about our Bonded Viscose Tunics is the long, lean line balanced by structure through the back. It looks as easy as it feels, while still reading ‘put together’. That is my goal, after all.” - Sarah Brody, Tibi Brand Director The Bonded Viscose Zip Front Short Sleeve Slim Tunic and Sculpted Sleeveless Tunic Tank are a Creative Pragmatist’s ultimate wardrobe workhorses—intended to work as both a short dress and a tunic, it reduces the need for single-use dressing, and supports long-range wardrobe thinking. Available now at Tibi.com.
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1 day ago
Style Class S7: EP 20.
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3 days ago
Indisputably, visuals speak loudly. They tell a story about you—and if they’re telling a story, it should be one that you’ve written. Creative Pragmatists know that you have three ways to tell the story of who you are: with your words, your actions, and your visuals. These three are interconnected. How do you create a wardrobe that tells the story of who you are? For Creative Pragmatists, it’s by nailing the core of your closet: your Without Fails. Without Fails (WOFs) are the backbone of a Creative Pragmatist’s closet, ensuring that whether you’re headed to Play, Dinner, or Work, you will feel inextricably like yourself no matter the environment. For example: the Feather Weight Pleated Pull On Skirt. Refinement, unpretentious in fabrication, and modern in silhouette. Little things like the elastic waist hint at a sporty element make it the perfect skirt for people who wear pants. Understated while still making a statement, even if the statement is just between you and yourself.
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3 days ago
Summer's Where You Make It. Summer 2026 is a master class in pieces that are engineered to deliver ease in a way that reads as intentional rather than accidentally effortless, ensuring you feel like yourself—no matter where you are. The Summer Wrap Slip Dress in Baby Blue, available now at Tibi.com. For more information, connect with our stylists at @tibi.flagship , @tibistsimons and @tibi.studio.vienna
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4 days ago
Quite anything can feel overwhelming, until it doesn’t. Personal style is this way. You see, personal style is a convergence of many elements—often invisible to the eye, and even more often, invisible to ourselves. Until we bring them into focus in The Style Venn Diagram. Personal style is indeed personal. How we “feel” in what we wear is a combination of myriad components here in the diagram. Things that your friends, your family, and certainly a passerby, social media commenter, or salesperson at a store don’t know, couldn’t know, and don’t need to know. You knowing is all that matters—so you can make better decisions and respond more confidently when someone believes differently. It’s personal. Understanding who you are is a critical step in developing your personal style. The Style Venn Diagram will help you break it down, to make better choices, and to have good discourse around your style. See? To learn more, comment “Style” and we’ll send you a link to The Creative Pragmatist on Substack.
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5 days ago
The skirt for people who wear pants: the Viscose Suiting Midi Trouser Skirt. Chill, Modern, Classic—and a foundational wardrobe piece that takes the guesswork out of getting dressed. Available now at Tibi.com
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6 days ago
Did you know that one of Tibi's first employees was Amy Smilovic's mom? In "Almost Reckless: A Creative and Pragmatic Approach to Taking Risks" Tibi Founder & Creative Director, Amy Smilovic, reflects on the pivotal role that her mom played in the early days of the business—and in helping to shape her measuring stick for success. "Yes, she was the de facto head of shipping, receiving, and invoicing, but above all she was in the position of 'most loyal and biggest cheerleader who's not afraid to put me in my place.'" As we approach Mother's Day, we're celebrating all of the mothers raising the next generation of thinkers and doers. To learn more, and to order your copy of "Almost Reckless", comment BOOK, and we'll send you a link to purchase.
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7 days ago
Style Class S7: EP 19.
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10 days ago
Sid Simons for Tibi Close Friends The Singer/Songwriter live from 666 Studios in New York City Comment TCF for a link to the full project. Produced & Directed by Gabriel Smilovic and Matthew Blackman Audio Engineering & Mastering by Seth Hultgren Styling by Emmalee Grant Digital Production Assistant: Sadie Holder Photo & Video Assistant: Anna Kutsch
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10 days ago
How do we achieve range in our closets, express ourselves through myriad colors, and still retain our throughline? In other words, how do we make sure we look like ourselves? The answer’s not complicated, but it does mean letting go of some singular ways of thinking about what color represents. The source of frustration in your closet, or when shopping, has not been driven by lack of choice. Rather, it’s a bit of undoing what you’ve learned, understanding who you are, and how to articulate that visually through your personal style. Understanding the role color can play to help you lean into the way you feel can help you think more critically about what you’re feeling and how you want to communicate that through your style. When you understand your intent, and are able to convey it visually, it gives you a sense of calm, the calm that comes when you are quite sure of yourself. By using simple Color Math, the pieces you love can take on different vibes to match your mood—the solve for feeling as though you have nothing to wear. Color is a language, and how you combine it in your clothing tells a story. To learn more, comment Color Math and we’ll send you a link to “Color is a Language” by Tibi Founder & Creative Director, Amy Smilovic on Substack.
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12 days ago
Luxe Spring Twill is the Creative Pragmatist’s solve for decision fatigue. Whether you’re headed to Play, Dinner, or Work, getting dressed has never been simpler. Worn together, it delivers a clever take on classic tailoring—and as separates, it offers both textural and sculptural interest with built-in ease. Available now at Tibi.com. For more information, connect with our stylists @tibi.flagship , @tibistsimons , and @tibi.studio.vienna
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14 days ago