Every piece of content we put out has a soundtrack. It’s not random.
We aim for a specific feel, rhythmic and driven, but nothing that gets in the way. Think liquid drum and bass without the distorted computer sounds. The kind of music that keeps things moving without taking over.
When it’s for a project, the track is chosen for the brand. When it’s ours, it’s chosen for feel. Either way, nothing is default and finding music that actually fits takes more time than most people would expect.
So we figured we’d make that curation public. The 361 Records is where we share the tracks behind the work, updated every time we post. Including the one you’re hearing right now.
Vol. 1 is live and growing. Link in bio.
Generated by design. Not by AI.
Generative design is a custom tool, built with intention, within a defined system. It produces output where no two instances look identical, but all of them feel unmistakably like the brand.
For Pulse Running Club we built exactly that. We took their typeface and turned it into a generative graphic tool that makes their typography truly theirs. Ownable, scalable, no outside expertise needed to run it.
Logic built in After Effects first, put into code second.
We built this one because the conversation asked for it.
During our process with Gluwz, a dream came up more than once. Expanding beyond household services into products that actually contribute to the harmony they sell. Not cleaning supplies. Something that shapes the atmosphere of a home.
So we built it out. A product concept, a name, packaging across the full brand colour range, art direction for the photography, an e-commerce experience to bring it to life. Scent of Harmony.
Presenting a new identity is about showing a client what’s possible with what you built together. The elements, the system, the potential to expand into places the original brief never mapped out.
Everyone wants to skip straight to the logo.
We get it. The visual is what you can see, share and get excited about. But before a single shape is drawn or a colour is chosen, something needs to be true about the brand; what it stands for, who it’s for, where it sits, what it needs to say.
Strategy is where we establish and align all of that. Positioning, competitive space, brand architecture, messaging. What makes a logo last beyond the moment you first love it is that it’s rooted in something real.
Srategy, one of five expertises.
TCR operates across three distinct service pillars.
GSE Services, Airport Solutions and GSE Sales. Each one a different offer, a different audience, a different conversation.
The new identity gives each pillar its own color, like a wayfinding system.
Translating that system to screens meant engineering a color architecture that works across every component, every state, every context. Consistent enough to feel like one brand, distinct enough to always know where you are within it.
That’s what a color system actually does when it’s built with intention.
When we say built to perform, we don’t mean good design.
Good design should be a given. Performance means results that matter to the specific project, brand or business we’re working with. It’s what we sell. Strategy, design and digital are how we get there. That’s a different way of thinking about what a studio does and it changes how we approach every brief.
It starts with one question: what does success actually look like here? Not in general, but for this brand, this moment, this client. Once that’s clear, everything we build has a direction. The work doesn’t just look right. It has somewhere to go.
Animating a full page, a section, a component as a whole, that’s the baseline. Most sites do it.
For Ask Alice, we went further. Components built around that motion from the ground up. So the icons, the marks, the individual elements don’t just sit inside an animated container. They move as the brand, every time they appear.
It’s a level of integration that requires the motion system and the component architecture to be built in dialogue with each other. Not motion added on top, but motion baked in.
Brand Design @monavenlet
Branded Motion @motionvoice
A custom photo shoot wasn’t on the table for Gluwz. A generic stock library dump wasn’t either.
So we did what a small studio with high standards does. Licensed access, went through hundreds of images, hand-picked the ones that felt coherent and on-brand, and colour-graded the raw files to bring them into the same world.
The job nobody sees is the hundred you reject to find the ten that work. Strong art direction doesn’t require a full production shoot, it requires good taste and a sharp eye.
We spent more time on our color palette than most people would expect from a studio our size. Here’s why.
Two traps to avoid. One: picking something poppy because it’s having a moment. Two: going full black and white, which we love as designers, but will always lack character.
So we landed on off-black and off-white. Sharp as well as designed. The off-white brings enough warmth that we actually use it when we’re presenting complex things to clients. It makes heavy content breathe. The off-black is for when we need weight behind a statement.
One accent colour. Lime green. We didn’t want multiple colours competing, just one that charges the whole system. The idea behind it came from the green LED that lights up on anything when it’s working the way it should.
Tempo Giusto. Italian for the right time, the right pace.
A while back we got the chance to work with Geronimo Entertainment on the core visual assets for Sergio in Italië.
The series is built around the purity of real Italian cooking. Less ingredients, but the perfect ones. That same philosophy became the creative compass for every visual asset we touched.
The wordmark sharp with attention to detail and animated at a lower framerate, less flash, more pure. The custom type animations for SVOs and other on-screen text are built on custom made organic dissolves that reference the quality of ink, without the cliché of an inkdrop.
Sergio in Italië is now available to stream on VTM GO+
Welcome Vwala!
@vwala_be is a personal finance fintech startup on a mission to make financial clarity accessible to everyone. They’re building something ambitious in a space that needs it.
The fintechs that win aren’t just building better tools. They’re building brands people actually trust.
We’ll be working on strategy, brand and digital. Getting the foundation right so the product can perform from day one.
Excited for this!
Nobody talks (enough) about favicons. Everyone notices them.
Every time someone has ten tabs open, your favicon is the only thing representing your brand. No name, no tagline, no hero image. Just a tiny mark doing the full job of identification.
We obsess over them. A strong one pulls you back to the tab. A weak one, a default one or a missing one tells you everything about how much that brand sweated the details. It’s the most compressed brand test there is.
After all, a well-crafted tab just looks good.
