Thoroughfare | Branding & Website Design

Here is the tiniest sneak peek of something special we are working on for a branding project with @interiorsby.kay . We are so beyond excited over this project. The font combination alone is too good. 🥰 If you scroll to the very end, you’ll see the exact breakdown of the brand mark’s meaning. 🤍

For all the messages we get asking if we design colorful brands as well… Yes, we do. 🥰 Client: @max_and_moose

While it may look like just a brand from the outside… a logo, a color palette, a typeface, a website. It’s always more. It’s the quiet beginning. The uncertainty. The late nights spent building something no one else could see yet. It’s the heart behind it. The risk it took to start. The decision to keep going. And somehow, I’m invited into that. Trusted to take something so personal and translate it into something visual, something others can feel the moment they see it. And truly what an honor it is. To the brands that have let me in, that have trusted me with something this meaningful… It means the world to build this with you, to bring all of the pieces beautifully together, to tell your brand’s story. You will always be more to me than just a client. Because you are part of our brand’s story too. 🤍 Brand showcasing for: @wildoaksapothecary Product photos: @ambermoonphoto_

When Kati with @mountainaveinteriors reached out to us, she felt disconnected from her brand and website. Her work was absolutely beautiful, but the brand itself wasn’t lining up with the quality of work that she actually created for her own clients. At the start, she really just had a logo, plain, simple, lots of negative white space; whereas, her work was layered, cozy, lived-in, traditionally-rooted, and focused on bringing back character into homes. For her project, we didn’t just focus on creating a single new logo for her. Instead, we created a full brand identity that added layering, warmth, and felt wholeheartedly align with the way she created.

As you scroll through, you’ll see a variety of elements we created in order to make her entire full brand identity including a primary logo, a variety of logo variations, brand marks, illustration elements, color palette, font system, and a variety of materials like her client presentation documents to bring this project truly full circle.

 Plus, at the very end, we give a little sneak peek on her next design we are currently in the midst of. More to come soon!

We finally got the @wearethehomemakers branding project added into our portfolio. 🤩 So, I thought today we’d have a moment for their logo suite because I’m still swooning over all of these details. ✨ Brand Photography: @aquietlifeathome

We are so close to wrapping up the branding phase of this project for @mabellaneinteriors , so I wanted to show you a logo sneak peek. 🥰 This brand is one of my biggest obsessions right now. —————————————— When I work on every branding project, I think of it as a space. If your brand were a home, what would be included within it (textures, materials, artwork, wall color, furniture, lighting, etc.)? How would people feel when they came into the space and what do you want them to connect with? I take these concepts and apply it to your brand to showcase that same feel. When people interact with your brand, we want them to feel connected to it, drawn in, but also unique to you. For this project think: heritage roots, warm, natural materials, craftsmanship, slow, intentional living, and subtle elements of earthiness, an editorial feel, and overall effortlessly composed. All meshed together in one to create something wholeheartedly unique. 🤍

We have been neck deep in so many beautiful projects that it’s hard to find time to come up for air and actually show all of the designs that we’ve been creating. 🥰 So for today, a little behind the scenes of something we’ve been working on lately. 💕

Guess whose website project starts soon? 🥰 Since we will be pulling this branding project back out for the website phase, I wanted to share it all over again to jog your memory. Steph @this.golden.hour makes the most beautiful lifestyle videos sharing slow, intentional living, homemaking, mothering, and so much more. Last year, we had the wonderful opportunity to bring this brand to life, and the details are everything. Soft, organic, romantic storytelling all in one. 🥰 Website peeks will be in the pipeline.

We have an official sneak peek of our new wallpaper collection, and I’m swooning over this design! We currently have ten color options in mind for this specific wallpaper, and it is so hard to narrow down. 😬 Which color is your favorite? More sneak peeks, and a release date coming soon. 💛

It’s our first official post back after getting access back to our account, and I can’t tell you how over the moon we are. So we thought we’d start off by sharing one of our all time favorites! This was actually not the final choice for the branding project for @neuflorawardrobe , but sometimes I like to go back and share the archives for fun. 🥰 This letter customization that we designed with the F and L is chef’s kiss. 😘

All of the beautiful brand design and packaging details that we created for @wildoaksapothecary . Every time I come back to this project to share it, I love it more and more. 🥰 My Favorite Things About It: The autumn feel to the brand, the moody, emotive aesthetic, the custom raw illustrations, the meaning behind each design element, the imperfect, rough edged fonts, and how it all comes together cohesively. Brand Photos: @ambermoonphoto_

Still to date, one of our most favorite projects to work on. Lysandra with @ohhoneysilhouettes is so incredibly creative and talented. 🩷Working on her branding and website project was a true creative collaboration of both of our crafts merging in the best way. Even now monthssss later, I’m constantly inspired by the work we did together and how beautifully her branding came through in all of the packaging work. 🥰