Started the festival circuit for my first short film 1yr ago today… closing it out now and evolving it to the next level as a feature. Grateful to God and for the support and the impact!
Directed an ad for @timberland x @snipes_usa on 16mm
The goal was simple. Strip away the gloss. Make the boot feel like a character vs a product shot.
We kept it raw. Shot it on 16mm to hold onto that grit and heartbeat you can’t fake. No vfx. Just Harlem and that grounded energy that carries nostalgia without forcing it.
Appreciate @slimmosess & everyone involved!
Director: Jay Richardson Executive Producer: Slim Moses Producer: Mark Gower PM: Matthew De Las Cuevas 1st AD: Ennio Navarro PAs: Alan Yartey, Justin De Las Cuevas, Trinity Green
DP: Ethan Wen 1st AC: David Darlington 2nd AC: Emmett Ferrer
Gaffer: Charles Hoy Key Grip: Carter Hoffman Swing: Chris Feleppa
Production Designer: Ariana Gonzalez Art: Skylar Cole
Sound: Darius Green
Music: @by.kirk
Sound Design & Mix: ADY.AUDIO
Photographer: Marquitta Davis Photo Assis: Natalie Ionescu
MUA: Tatiana Mendez
Cast: Johnny, Zaire
Editor: Davi Pena, Jay Richardson
Creative Director: David Pham Project Manager: Joshua Medina Art Director: June Padilla
Global CD, Timberland: Drew Villani
Every detail meant something. Went through about 4 different toy samples just to get one in time.. but it was all worth it. Huge thank you to Fanum, Jeremy and everyone who helped bring this to life. More of the process dropping soon. | Creative, Film & Design by @persp3ctive.co
