Machine_

The Special Honours category at the 2026 Bookmark Awards exists for one reason: to recognise the work that actually moves our industry forward. Lesego Kotane, MD of Machine_ and Special Honours juror, wants to see the case studies that prove great creative thinking and real commercial results aren't opposites. They're the same thing. If you've done work that fits that brief, enter it now. 🚨 Entries close 28 April. 🔗 Link in bio. #Bookmarks2026 #DigitalMarketing #IABBookmarks #PixelPerfect #EnterNow

The future of our industry is being shaped right now – and we’re proud to see @alexdforrester and @soh_bang in the mix. Selected for the 6th @acasouthafrica Women in Leadership cohort, they’re stepping into a journey of growth, leadership, and real impact. Let’s go.

Two creatives. One global programme. @kwele__ and @soh_bangbang have been selected for the @lia_awards Creative LIAisons programme – learning from the best, pushing their thinking, and taking Machine a little further. From online to Las Vegas … we’re showing up. Never Afraid.

We didn’t just launch Miracle Clean in South Africa. We made it speak fluent Mzansi. A global powerhouse, re-engineered with local insight, cultural truth, and a deep understanding of how South Africans really clean, live, and shine. From strategy to storytelling, every touchpoint was built to connect – not copy.�That’s how you launch a miracle. Client: @handyandy_sa , @unileversa Senior Brand Manager: @thandolovevee ECD: @papa_action Creative Director: @roderick_laka Art Director: @kwele__ Art Director: @dani_minutelli Art Director: @soh_bangbang Copywriter: @bosso.ke.tiido Agency Producer: @thefreckledfacegirl Group Account Director: @nawaal_alexander Senior Account Manager: @megcronje Strategy Director: @projecttafadzwa Senior Strategist Strategy: @kwena.semenya Crew Production Company: @incommon.productions Director/ Photographer: @retang_sebeka Executive Producer: @tidi__ Line Producer: @nomthadano 1st Assistant Director: @jacobmotsamai Medic: @mthunzipixie D.O.P: @jasonhaji Focus Puller | 1st AC: @bhekicam Loader | 2nd AC: Zinathi Maqwazima DIT/VT: @grant.mov DIT/VT Assistant: Vincent Matshaya Sound: @rich_mohlari BTS Videographer: @lu_mxalisa Photographer Assistant: Obakeng Photographer Assistant: Larry Grip: @simphiwendulula Best Boy Grip: Raymond Lebenya Gaffer: @jeandup_7 Best Boy Lights: @tall_sekwane Sekwane Dlamini Spark: Sibusiso Ngubeni Spark: Sabelo Nkosi Art Director: @sam_thestylist_ Props Master: @mduduzimthethwa Art Assistant: Nkululeko Penya Make-up & Hair: Monray Louw Make-up & Hair: Amka Tonia Unit Manager: Lincorn Mkhabela Unit Assistant: Chad Machogo Cast Fulu Modibedi Fanie Maribe Samantha Carelse @cleorinkwest @ms_dippy @the.book.of_k Post Production: @tessafordpost Voice over: @trevorgumbi

This is* who you’re asking to challenge the brief, push the work, and build it together.

That’s a wrap on 2025! From cultural resonance to creative relevance – our work with @spotifyafrica was seen, heard, and celebrated across the continent (and beyond). Here’s to louder ideas in 2026.

Think you know digital marketing? Think again. Join @sarahbrowningdevilliers , who leads our B2B, internal comms, content marketing and CRM specialisations at Machine and Publicis Groupe Africa, on 19 November at 10:30 for a talk that will challenge everything you thought you knew about digital. Don’t miss out! Grab your tickets now: https://digitalconference.co.za

We got First Place in Film (July) at the @creativecirclesa Best of the Month Awards, for our work on @spotifyafrica 's Khuphuka Nathi. Asibonge.

From hosting our debut Loeries Masterclass to being inspired by the best of the best, here’s how @soh_bangbang , Senior Conceptual Art Director at Machine, spent the 2025 @loerieawards Creative Week.

Another fearless moment for Machine. @sanlam_group Connect DigiMag: Client Whisperer Edition is shortlisted for Best Inter-Company Engagement at the 2025 International Content Marketing Awards!

We’re turning up the volume this Heritage Day with sounds that make us proud to be South African. From timeless icons to hidden gems, this playlist celebrates the music that tells our story. Tap the link in our bio to listen.

The work doesn’t just happen. It comes to life thanks to the creators being obsessed. Interrogating how it can be better. Adding. Cutting away. Sharpening. Until it is. Thankful to @loerieawards for this opportunity to be part of judging the best work, from Africa and the Middle East, repping @thisismachineza & @publicisgroupeafrica 👨🏾‍⚖️🤌🏾 #loeries2025 #loeriescreativeweek #loeriesjudges #thegreathunger