Have you ever wondered what it’s like to intern at an advertising agency? Here’s a glimpse of a day in my life as an intern at @thisiskhemistry 🧪
This Summer, I had the opportunity to learn from the coolest team of strategists and creatives, while contributing on real client projects! From client briefs, to production; I was able to be behind the scenes the whole way 🌟
This has been the most valuable experience I’ve had while completing my marketing degree. If you’re a university student and considering completing an internship, I recommend it 110%!!
#internship #advertisinginternship #universitystudent #advertisingagency #internlife
Behaviour Change on the Balcony, summer storms be damned. Huge thanks to friends old and new who braved last night's weather to attend our Science of Change event.
It was real a pleasure having you - here's to creating work that works!
Brisbane Metro is transforming the way we travel - reducing congestion, increasing capacity, and delivering a more efficient, electric public transport option for Brisbane. To mark this city-shaping project, we helped create a sound as iconic as the service itself. 🚊
Inspired by the city’s iconic clock tower chime, we crafted a sound that signals the Brisbane Metro’s arrival at a station - a sound that’s familiar yet fresh, functional yet uplifting. More than just an alert, it’s a symbol of progress, blending heritage with innovation to announce Brisbane is always on the go. 🔔
Shout-out to David Gaylard who composed this with our wonderful team. Thanks to the Brisbane City Council team for the opportunity to craft this together.
Cyclone Alfred is Coming: Are You a Prepper, a Waiter, or a Denier?
With Cyclone Alfred approaching Queensland, people's behaviours can be classified in 3 different ways:
🛒 Doomsday Preppers – Panic buying toilet paper and stocking up like it’s the apocalypse. This happens due to the availability heuristic, which means people are recalling past disasters (COVID shortages!) and preparing for the worst.
👀 Watchful Waiters – Checking BOM updates, tuning into press conferences, and waiting to see if they actually need to do anything. This behaviour is due to a mix of optimism bias (hoping it won’t be that bad) and a perception that they are already prepared.
😎 Blissful Deniers – "What cyclone?" Normalcy bias makes them downplay the risk, until the wind picks up and reality sets in. It's the classic Queensland "she'll be right" way of thinking.
📝 Are you the type to take control, take caution, or take a gamble? No matter your approach, the most important thing is to have a plan because when a cyclone hits, being prepared isn’t just smart, it’s essential.
🌀That’s why we built the Get Ready Queensland tool, to make emergency planning simple. Thousands of Queenslanders have already used it. If you haven’t yet, now’s the time: https://plan.getready.qld.gov.au/
Stay safe Qld.
Super Bowl Ads: The Real MVP? 🏈🏆 The Super Bowl isn’t just about the game - it’s the biggest stage for brands to bring their A-game. At Khemistry, we watched a suite of ads together and rated them based on effectiveness and emotiveness.
Qs:
❤️ How much did this ad make you feel something?
💡 How much does this ad stand out?
🔍 How easy was it to understand the message?
💥 How much does this ad drive action?
⏳ How likely are you to remember this ad tomorrow?
The Khemistry ad trophy went to Google. A real tearjerker.
Did your MVP make the list? Drop your fave Super Bowl ad of 2025 in the comments! ⬇️
Happy Valentine’s Day from Khemistry! 💚
We’ve brewed up some secrets to the perfect potion for creating emotional connections. Check out what’s in the mix, and let us know a brand you’re connecting with in the comments below 👇
Another massive year at Khemistry that flew by way too fast. Huge thanks to our clients, suppliers, partners and friends, but mostly to our elves, who are all worth their weight in primo gifts and certainly pulled it in 2024. That’ll do, elves. That’ll do.
