From courtside to inside the team, this is what happens when a superfan gets the chance most fans only dream of. The 10-Day Contract, part of Michelob Ultra’s Superior Access, wasn’t just an experience, it was a once-in-a-lifetime opportunity for someone who truly lives and breathes the NBA, to step inside the game.
Knowing that overnight an NBA player can be traded, sold, or relocated, we decided to offer that opportunity to someone who would do anything for their team, a fan, elevating Michelob ULTRA’s Superior Access platform through a 10-day contract.
Sports teach athletes resilience, and Corona’s Relaxation Clause emphasizes that taking time to rest and reconnect with nature is not only as important as winning, but also provides balance and well-being for athletes.
Zé Delivery had a benefit football fans should love: 50% of the membership fee back as cashback. But fans ignored it. So we turned cashback into a rivalry: use it, or give it to your biggest rival.
