To help 1800 Tequila showcase some of the most inspiring creatives and tastemakers in London, we created a four-part video series called 1800 Spotlight.
We partnered with @sineadgoreylondon , @loungeinparis , @danielcordas and @kennwadiogbu to bring the series to life with each episode highlighting what makes them unique, where they get inspiration, the processes in their work and the mindset behind perfecting their craft. Each with a personalised cocktail in hand to get the conversation flowing. We produced, filmed and edited the series for 1800 Tequila’s social channels, driving engagement and reach for the brand. We rounded everything off with a paid social strategy to amplify the content far and wide.
Head over to @1800TequilaUK for the full episodes and to dive into the minds of some of the most interesting people you’ll see today.
This summer, we made people sing for their supper - quite literally - with the launch of The Kiwioke Bar with Old Mout Cider.
Press, influencers and members of the public were invited to a restaurant where singing was the only currency - meals were paid for by belting out songs with old and new friends. Fronted by radio and TV presenter Harriet Rose, the event saw 70 guests join us in Soho to perform some big bangers in exchange for a three-course meal.
No two days are the same for the COW Studio team.
When the team aren’t shooting ads in Welsh caves or capturing intense foosball action at the Barcelona training ground, they’re producing engaging, thumb-stopping social content. The team does it all.
Swipe for a flavour of what they’ve been up to recently.
Ever served seafood in a cone? Kraken Rum UK just did. 🦑🍦
We teamed up with our bold and daring client Kraken Rum to launch Sea Scoops — the UK’s first seafood ‘ice cream’ van, serving savoury scoops like spicy tuna, smoked mackerel pâté, and creamy taramasalata. Each comes in a black wafer cone, topped with fishy toppings and flavoursome drizzles. We worked with food stylist and recipe developer Sophie Foot to develop each Sea Scoop flavour based on popular seafood recipes, - with a Kraken twist of course!
Our studio team at Cow brought the world of Sea Scoops to life, designing the custom van and the costume worn by our “ice cream” vendor. We also led two full days of content production, capturing social-first video and studio photography for press — all supported by a paid media strategy to maximise reach and impact.
Sea Scoops is hitting the road, with stops in Manchester, Birmingham, Brighton and London — where curious foodies can try the cones for free, and enjoy Kraken Rum cocktails while they’re at it.
Because why settle for a 99p Flake when you can have King Prawn on top?
From pistachio-flavoured beans to hot beer, brands really went all out this April Fools’ and Cow’s clients were no exception!
Asda started the day strong by introducing its Rear Pocket Dress Code. To celebrate the return of its famous pocket tap, Asda announced a nationwide decree starting April 1st that all shoppers entering Asda must have a visible rear pocket. No pocket? No problem! Asda employees were ready with free stick-on pockets for those who needed them.
Meanwhile, Kraken Rum pulled at the heartstrings of its audience by teasing the removal of its signature bottle handles—leaving some genuinely worried before they remembered the date.
A fun way for the agency to flex its creative muscles!
Using insight-driven stories, creative storytelling and a knack for turning real-life flatmate moments into impactful PR narratives, we ensure SpareRoom stays at the heart of the news agenda.
We help shape data-led reports such as Quarterly Rental Index, mapping out the most (and least) affordable boroughs, tracking UK rental trends, and even calculating what it would cost to live like TV icons Bridget Jones and Del Boy!
We also create and amplify creative news stories - like when we helped SpareRoom’s founder, Rupert Hunt with his flatmate search. He issued a ‘pay-what-you-want’ ad in his quest to find a new housemate, and we bolstered the search by organising a ‘speed flatmating’ event in Shoreditch so Rupert could meet as many potential lodgers as possible.
By turning everyday renting realities into must-read headlines, we’ve helped SpareRoom become the UK’s go-to rental brand - for both renters and the media.
We’re happy to announce that our Under(writer) in Residence campaign for Hiscox has been nominated for Financial Services Sector Campaign of the Year at the PRmoment Awards next week! 🎉👏
This campaign, aimed at showcasing the variety of claims that Hiscox business insurance policies cover, saw us team up with the Bard of Salford—and the OG Punk Poet, John Cooper Clarke—to immortalise some of Hiscox’s most remarkable and compelling claims in poetic form.
The (Under)writer in Residence released an anthology of five poems inspired by unusual insurance claims…. from the wildlife photographer who had his equipment stolen by baboons, to a thieving poltergeist, and a farmer who claimed for the loss of his prize bull’s semen. Swipe for the ‘Poltergeist and the jewellery’ and ‘The baboon and the photographer’.
To reaffirm Kraken Rum’s bold and disruptive personality, a massive 25-foot-high tentacle appeared in Leicester Square, London!
But this wasn’t just any tentacle—it held a real-life captive suspended in an iconic red phone box, seemingly ripped from the ground by The Beast itself.
Before this epic hero stunt in London, The Kraken struck other regional venues, starting in Glasgow, moving through Birmingham, and finally landing in Brighton. The journey was brought to life with playful CGI videos shared across Kraken’s social channels.
#TheKraken #UnleashTheBeast #krakenrum
To celebrate the return of Asda’s iconic Rollback initiative, fronted by brand ambassador and national PE hero Joe Wicks, we created the first ever supermarket-themed roller disco, which saw skaters take to the rink to fill baskets with Rollback products in supermarket sweep style.
Held at the iconic art deco roller room in Dreamland, Margate, the two day event saw hundreds of people through the door to take part in this ‘wheely’ unique shopping experience which saw lucky winners scoop up Asda vouchers and goody bags as prizes.
With disco DJs providing the soundtrack and Joe Wicks on hand to lead a full warm-up and assist guests with their shopping during select sessions, Asda’s Roll(er)back Disco was a one-of-a-kind disco party that wasn’t to be missed.
#pr #JoeWicks #Rollback #dreamland
To raise awareness for its small business product amongst UK SMEs, Hiscox Insurance appointed legendary punk poet John Cooper Clarke as its very first Under(writer) in Residence.
Taking inspiration from five of the insurer’s most unusual claims made by its customers, the ‘Bard of Salford’ penned a new anthology to be released on World Poetry Day.
From a farmer claiming for the loss of his prize bull’s semen to a thieving poltergeist, the anthology was brilliant and bizarre in equal measure. The team from Cow Studio pulled together a suite of assets in monochrome with selective colouring completed in post to match Hiscox’s branding with individual videos for each poem, an interview, and a launch film. Meanwhile the PR team landed scores of national and broadcast coverage including Radio 5 Live, The Times, Financial Times and The I.
Another year, another beautiful ad for @krakenrumuk and the launch of their annual limited edition bottle. 2024 marks the beginning of a new ‘Legendary Survivor’ series, kicking off with The Lighthouse Keeper.
After settling on a creative treatment and story boarding, our Studio team filmed the ad on location in Happisburgh, Norfolk before adding a healthy dose of CGI to bring the beast to life. Product photography and design completed the puzzle so the campaign could roll out with the hero 60” ad as well as social content and accompanying key visuals to launch the bottle.
Almost a decade after the red tops pulled Page 3 for objectifying women, we partnered ERIKALUST with breast cancer survivor and influencer Danni Moore to create One More Page Three; the first topless Page 3 shoot not to feature any breasts.
Women who have had breast cancer often struggle with body image and sexual identity. The shots we created with Danni, who had a double mastectomy, were a contemporary update on how a Page 3 style shoot can inspire and empower women in similar circumstances – which were widely shared in earned media with Danni’s story.
#pr #breastcancer #erikalust #page3
