A collaboration with Sub, overseeing the concept and design of travisscott.com for the launch of the UTOPIA album and world tour. The result: a sleek, immersive digital experience featuring 3D clay figurines, an interactive scroll-through of the UTOPIA album collection, and an exclusive digital preview of the UTOPIA zine.
I had the honor of leading project management across concept, design, and hand-off to development.
Agency: Sub
Creative Direction: Niklas Bildstein Zaar
Digital Direction: Chris Blohm
Design Direction: Tal Midyan
Executive Production: Valtteri Laihanen
UI Copywriting: Melody David
Technical Realization: All Gold
Project Management & Production: Gita Jagessar
Earlier this year, I had the honor of guiding the development of a web app for the Biennale Architettura Venezia 2025 — in collaboration with one of my favorites, Sub.
As Senior Producer and Project Director, I oversaw a multidisciplinary team across UX/UI, visual design, frontend and backend development, AI engineering, LLM modeling, copywriting, and on-site testing.
Working in carefully structured sprints, we built Spatial Intelligens — an AI-powered web app designed to help visitors navigate the expansive Corderie dell'Arsenale exhibition space.
Key features include:
– Personalized itineraries based on visitor interests
– An AI chat assistant trained on 300+ exhibits
– Real-time spatial positioning on a custom-built map
– The ability to save favorites and customize routes
– A dynamic personal report based on movement and interactions
We also created a 3D, scroll-activated experience for remote audiences to explore the exhibition online.
The Biennale runs through the end of November, and the app is still live on-site.
Thank you to Sub and the full team for the trust and collaboration. It was a privilege to guide the team, shape the process, and manage the delivery of such a rewarding, technically ambitious build.
—
Agency: Sub
Creative Director: Niklas Bildstein Zaar
Digital Director: Christopher Blohm
Architecture Liaison: Iwona Boguslawska
Core Team
Design Director: Tal Midyan
AI Engineer: Karin Valis
Frontend Developer: Arvin Leeuwis
Backend Developer: James Homer
Producer & Project Director: Gita Jagessar
Contributors
Visual Design: Maria Chiara
Copywriting: Bryan Wolff
Psychological Insights: Andrew Trousdale & Bryan Wolff
AI & Backend Support: August & Thibault
Motion Design: Hao Lun Liu
3D Animation: Paul Haase
Case video by OTM ✨
Major throwback to my days as global head of production at Bannerboy, before I made the leap to freelancing.
Back then, I managed large-scale social and display ad productions — like this campaign for Cash App.
Their in-house creatives delivered master assets, and at Bannerboy, we handled the production of hundreds of additional versions and formats.
I led project direction across offices and time zones, ensuring we had a streamlined process in place to manage scale, creative integrity, and thorough QA on every single asset.
Swipe and turn on your sound for a few of my favorites from this batch from the good old days.
Client: Cash App
Production: Bannerboy
Project Direction: Gita Jagessar (in-house at Bannerboy at the time)
Oftentimes I work on projects under strict NDAs, which means I can’t always share the work that’s happening behind closed doors.
This past period, a lot of it has revolved around innovation tracks, where I team up with other curious minds to explore new ground: testing, prototyping, and trying to make sense of unfamiliar or emerging technologies. Unsurprisingly, AI is often part of that mix.
In one recent run, I worked with a creative technologist, 3D artists, developers, and the innovation department of a well-known global brand. We set up a temporary tech lab to explore what generative AI could do across different use cases, learning a lot about platforms, tools and workflows that are changing every month.
Personally, I find the most value in projects that explore AI within an—dare I say—ethical framework. Where the question is more “how can this support the team?” rather than “how do we replace the team?”
As a freelancer, you don’t always get to shape that direction, but very recently I worked on another project that leaned into the use of AI in what I thought was a fun and useful way.
This app is launching soon, so I’ll be able to share more then!
This batch of ads was a joy to work on. From designing our own 3D vending machine to composing music specific to the concept, we had a lot of fun building this piece. And it was fully produced in-house at Thirtysixstudio.
With this series, we set out to showcase the variety of available Loop models and tap into that collector’s urge many of us have. The result: vibrant color, playful 3D animation, and a sound inspired by a fictional mash-up of convenience store meets art gallery.
I may be biased, but out of all the ads we created for Loop's paid social, this one’s my favorite.
Agency:
Thirtysixstudio
Team:
Tailo Neri, Zoë Akihary, Kanso Ogbolu, Kody Chambers, Heidi Thembeka Sincuba, Gita Jagessar
At CLEVER°FRANKE, I stepped in as Product Owner to help lead the rollout of the Aerospace Safety Timeline. A complex, data-heavy platform visualizing decades of commercial aviation statistics.
The challenge: transforming a massive and sensitive dataset into an accessible, intuitive digital experience.
I guided a large multidisciplinary team — designers, developers, data engineers, strategists, oversea stakeholders — through multiple sprints, QA cycles, and technical deployments.
The result: a highly dynamic platform that surfaces thousands of interconnected data points through an interactive timeline, multiple views, and advanced filtering tools.
Agency:
CLEVER°FRANKE (incl. design & dev)
Product Ownership:
Gita Jagessar
This next series of paid ads for Loop Earplugs I also fully produced through Thirtysixstudio.
We aimed for something snappy and playful, using smooth, cyclical animations to match the minimalist, clean music—the latter produced in-house as well.
For this creative, we specifically leaned into classic 2D motion design. With so much of today’s content coming from creators, this felt like a refreshing throwback to a time when most ads were animated this way. It’s honestly my favorite kind of ad—effective, charming, and showcasing a craft that’s becoming increasingly rare.
This beauty is called Roulette.
Agency:
Thirtysixstudio
Team:
Zoë Akihary, Artur Kaliwnowski, Kody Chambers, Heidi Thembeka Sincuba, Gita Jagessar
For this batch of paid ads for Loop Earplugs, I took on the full production with a dedicated team through the studio. We explored ideas to visually represent the Dream and Quiet product lines, and crafted an ethereal, 3D-illustrated world where distorted color, movement, and sound represent those lucid daydreams and that gentle drift into peaceful slumber.
From the tiniest blades of grass to the sonic layer, 3D landscapes, product renders, and animations—we built everything from scratch, delivering an intimate and immersive experience for Loop’s paid social.
We named this specific creative Dreamscapes.
Agency:
Thirtysixstudio
Team:
Tailo Neri, Kanso Ogbolu, Kody Chambers, Zoë Akihary, Heidi Thembeka Sincuba, Gita Jagessar
For the Dutch Patient Federation, I led project direction on behalf of NOISE and Onetribe — managing both the client relationship and a dedicated development team through iterative sprints within a SCRUM/Agile setup.
The goal was to consolidate over 20 existing, separate websites into a single, unified platform with a consistent experience across mobile and desktop.
Key features developed included a custom CMS, tailored content structures for different audience groups, and secure technical integrations with external healthcare systems, built using custom APIs and token-based authentication.
Agency:
NOISE
Development:
Onetribe
Project Direction:
Gita Jagessar
Here’s a quick Thirtysixstudio 101. It’s been about two years since I started out on my own, and exactly a year since the studio officially launched to the public. I’ll be sharing some of the work I’ve been involved in over the last two years in the coming days, so watch this space and hit me up if you’d like to talk about a collaboration!
We’re beyond thrilled to finally announce that we’ve officially made the shortlist for this year’s @thelovieawards ! This is a huge moment for us as a young, bold production studio pushing boundaries and navigating the shifts in our industry, as well as the unrest in the world today.
A massive thanks to the judges for recognizing the craft we poured into our website, and to the Lovies for holding space for standout talent. Congrats to all the other campaigns that made the list or secured a spot in the finals!
This is just the beginning for us, and we're excited to keep pushing out work with that signature Thirtysixstudio touch in the years to come.
Huge shoutout to the project team: Mickael Mehala, Kody Chambers, Melody David, Clément Grellier, Clément Pavageau, Gita Jagessar—you all crushed it!
#lovies #lovieawards #lovieawards2024