Third Assist Hockey Company

@thirdassist

A craft hockey business designing vintage and outdoor hockey gloves, custom wood sticks, and hockey sweaters. Hockey at its roots.
Followers
3,518
Following
1,044
Account Insight
Score
30.47%
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Health Rate
%
Users Ratio
3:1
Weeks posts
Took a social media hiatus during the offseason only to come back with some pretty big news: If you happened to see the Detroit Red Wings vintage Centennial jerseys making waves online this week, then you also spotted custom @thirdassist Frontier gloves! Designing custom debossed genuine leather gloves with a storied NHL franchise is probably our coolest project to date, but we’re not done yet. Plenty more to share here and on other fronts soon. Keep an eye out for more drops and updates coming for the 25-26 season! PC: @detroitredwings #detroitredwings #drw #customgloves #nhl #centennial
661 16
7 months ago
Our favorite gloves to date. Inspired by the 2022 Winter Classic, we took an outdoor spin on modern glove construction. Matching the throwback designs of the Minnesota Wild, Forest Green and Harvest Wheat play a prominent role in the glove design. This is a modern four-roll construction, insulated with our traditional shearling blend throughout the glove. A neoprene gaiter on the wrist regulates the enclosure to ensure this is the warmest model in our lineup. An all-black nash palm closes out the design making this our best glove of 2022. We can't wait to get them on the ponds, and our small batch just went live on our site this week! #odr #customgloves #minnesota #winterclassic #outdoorhockey #winteriscoming #minnesotawild #dallasstars
185 15
3 years ago
For the history nerds- we’re doing a limited series diving into the history behind each one of our State Sweater designs, and the reason for selection of each design. We’re kicking off the series with our founding state and most popular design, Maine. Check out the first post on our blog today (bio link),and keep an eye out for more posts and sweater designs in the coming weeks! #hockeyhistory #maine #mainehockey #blackbears #pinetree #vacationland #visitmaine
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3 years ago
Over the past three years, our genuine leather Frontier gloves have quietly become our most popular traditional (non-outdoor) glove model. That success sparked a deeper interest in bringing classic leather materials back to the ice. Now introducing the 2026 Wrangler Model. Built on the same traditional four-roll design as the Frontiers, the Wrangler wraps the glove in premium tan cowhide leather. Slightly thicker, tougher, and smoother-grained than our Frontier leather, the Wrangler starts firm but breaks in beautifully over time. A new heritage-inspired glove built for players who appreciate hockey at its roots. Available now in senior sizes 13–15". #HockeyGear #VintageHockey #HockeyLifestyle #IceHockey #HockeyCulture
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1 day ago
When it comes to the sticks we choose for our watch series, the Canadien 6001 is one of the most niche selections we've made yet. The Canadien brand itself was founded in 1969 by legendary Montréal Canadiens players, and the 6001 Fibre de Verre became one of its most iconic models. Crafted from dense maple and engineered to be one of the lightest sticks on the market at the time, the 6001 represented a unique era of hockey innovation and craftsmanship. But like many great pieces of hockey history, both the stick and the brand slowly faded from the game. Now we’re bringing a small piece of that history back. Introducing the Canadien 6001 Origins Watch — handcrafted from a 1991 Canadien 6001 Fibre de Verre stick and rebuilt into something you can wear every day. Only 25 of this design to be made and they just released on our site this week. Keep an eye out for few more designs to come this spring. #HockeyHistory #VintageHockey #HockeyLifestyle #WatchCollector #Montrealcanadiens
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9 days ago
Are you Team Canada or Team USA? As a hockey fan, it’s hard not to get pumped when Olympic season rolls around. We’re about to witness the best international hockey of the last decade. In honor of two of the greatest hockey countries, we’re releasing a new line of leather gloves called the Revival Series. We’ve watched leather glove options slowly fade from the game, so we decided to make pairs like the ones we grew up with. Each model has a unique coloring and glove lining representing a specific geography. This is drop 1 of 4 🇺🇸 #starsandstripes #teamusa #usahockey #olympics #hockey
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3 months ago
Back in 2024 we released our first composite throwback stick, the Third Assist “Aluminum” model. It turned out to get a pretty fun reception which led to us dreaming up the next stick. Fast forward to 2026 and we now have the TAHO Evolution throwback composite stick. Inspired by the iconic KOHO Revolution used by the greats in the early 90s, the TAHO Evolution features the traditional black and yellow styling, faux blade wrap, and a composite wood-grain blade. This is the 2nd of 4 concepts in our throwback series. If you’re curious, we released all four designs on our site earlier this season. What stick do you want to see next? #throwbackhockey #hockeystick #retrohockey #customstick #hockey
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3 months ago
GIVEAWAY: Calling all parents, aunts, uncles, coaches, or anyone just trying to win brownie points. We’re doing a product announcement and giveaway in one. We’re excited to share our 2026 Classique Premium Junior Outdoor Gloves (sizes 9-11”). We’ve been fighting to create a pair of youth gloves as cool + functional as our popular Senior Classiques we released in 2023, and we’ve finally pulled it off. These quickly became favorites before the holidays, and today we’re finally sharing on social media and giving away three(!) pairs to some lucky kids. How do you enter for 1 of the 3 pairs? Easy. 1) Like this post 2) Tag two fellow parents/adults in the comments who might dig these for their kiddos 3) Make sure you’re following us @thirdassist That’s it. We’ve got a small tight-knit community here so there’s always a decent chance at winning these giveaways. Winner announced in the comments the night of 1/10. Good luck! #pondhockey #odr #giveaway #hockey #youthhockey
69 33
4 months ago
Giveaway with three winners! 1. Custom Third Assist Flannel Jersey by @statesandco (L or XL) 2. Pair of Maple Model Outdoor Gloves (13-15”) 3. Pair of Classique Boston Gloves (13-15”) Earlier this year we teamed up with our friends at @statesandco to outfit a team rocking Maple Model flannel outdoor gloves. They delivered. Clearly with some of our gear not afraid to color outside the lines, and neither is @statesandco with their unique jersey designs. Now we plan to give one jersey away, along with two of our best selling pairs of pond hockey gloves. How to enter? Simple. 1. Like this post and make sure you follow @thirdassist and @statesandco 2. Tag two friends who will find this gear cool 3. That’s it! We’ll announce three winners by midnight of 11/28 in the comments
157 66
5 months ago
The small biz is back in full swing. We’re excited to announce this season we’ll be releasing 20+ new products: 4 throwback composite sticks, 3 state sweaters, 7 leather and outdoor gloves, and 7 historic hockey watches. Over half are already live and the rest by the end of the month. First picture here: our most popular watch concept from our first round was brought back with a new stick - 1962 McNiece’s Sherwood. We didn’t have a Sherwood in our first watch batch and finding a McNiece’s Sherwood (McNiece and Orchard founded in 1890) made this an even cooler find. Limited batch with only 25 made in each design. Keep an eye out for more releases and giveaways in the coming weeks! #hockeyseason #hockey #hockeyhistory #hockeygift #customwatch
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6 months ago
Congratulations to our awardees from Warrior Hockey Academy – Pittsburgh! These heroes shared their full hearts, fiery hustle & unshakeable spirits with us from start to finish: 🏅 Cassie – Team Iron | Players’ Player 🏅 Erin – Team Iron | Unsung Hero 🏅 Riley – Team Grit | Players’ Player 🏅 Taran – Team Grit | Unsung Hero Your leadership lifted our entire Academy + truly inspired those around you to reach the next level. We salute you!
102 2
9 months ago
STATES & CO x THIRD ASSIST Heritage grit meets pro-level detail. This limited-edition Pro Spec Set is built on our patented sublimated base and finished with fully stitched twill for that authentic on-ice feel. Designed to match the Third Assist Maple Model Outdoor Gloves, it’s a full head-to-toe look for the barn, the pond, or wherever the game takes you. At STATES & CO, we collaborate with brands across all sports and industries to bring custom projects to life—no matter the field, we’ve got you covered. #StatesAndCo #ThirdAssistHockey #BuiltForTheBarn #HockeyCulture #ProSpecSet #UnitedInStates #CustomGear #AllSportsWelcome
74 3
11 months ago