There was something deeply meaningful about working with
@thinlineworld in this moment.
A Beirut-based brand, created at a time when both the city and the region feel like they’re navigating a very thin line, between fragility and resilience, pause and continuation. It also raises a question many of us have been sitting with: what does it mean to create, to dress, to speak about fashion when everything around us feels uncertain?
And yet, fashion has always existed within that tension, as expression, as escape, as identity, and as livelihood.
The founder,
@tatianasalhab , couldn’t make it to Amman given the circumstances, so I stepped in to bring her vision to life. My role was to translate the collection into this context. To curate, style, and shape how it was experienced, not just how it looked, but how it felt, and how its story resonated with the woman here while still carrying its original essence.
Behind the scenes, the process carried that same reality. Pieces were transported by car between Beirut and Amman, teams coordinated across borders, and production continued in real time despite the challenges. In doing so, the work quietly supported the people behind it, sustaining ateliers and families whose livelihoods depend on this ecosystem.
Through
@badle.media ,
@ammari_archive , and independently, I work across cultural strategy, storytelling, collection development, styling, and brand direction. With a background rooted in fashion and luxury, I focus on building and translating ideas into something both meaningful and commercially viable.
Whether it’s developing a collection, shaping a narrative, or refining a brand’s voice, I approach it with a clear point of view grounded in culture and impactful to our region’s creative economy.
This post is just a glimpse.
