Ever wondered what kind of brief from strategist that creatives do not favor? Worried you might spot yourself? 👊🏻
Follow us to learn how to create a clear communication strategy and earn creatives’ trust! 🏆
#ThinkofView part of @fcn.id
#AdvertisingFundamental #CommunicationStrategy #MarketingInsight #CommunicationPlanning #AdvertisingTips #Communication101 #CreativeBrief #StrategyDeck
Desired response is the strategic proposition and advertising is the stimulus. Our job as strategist is to guide creative to create stimulus ✨ based on the desired response ✨.
Once you’re clear about the desired response, you can evaluate whether you have created a correct stimulus or not? 🤔
So, have you guessed it right? Shoot us your comment below 🫵🏻 Stay tuned for the next episode of communication strategy 101!
#AdvertisingFundamental #CommunicationStrategy #MarketingInsight #CommunicationPlanning #AdvertisingTips #Communication101
#ThinkofView part of @fcn.id
Most characters for kids are created by adults. But preteens don’t see the world the same way adults do.
So before creating @wonderlab_world IP (intellectual property) and its companions, we studied the world through their eyes. How they play, how they influence each other, and what truly makes them connect to a companion.
Together with @think.tov , @genexyz.world explored the psychology behind preteens’ preferences and peer dynamics.
Those insights now shape every WonderLab companions designed to help preteens build grit, empathy, and perseverance through play.
A glimpse into the thinking behind WONDERLAB.
Opening June 2026.
#wonderlab #genexyz #TOV
From the very beginning, we recognized that the plating was more than presentation, it was identity. The way each bowl was composed already carried the DNA of the brand.
“If the dish is art, then the dining experience must feel like entering a gallery.”
This is what ultimately sets Salmon Noodle 3.0 apart.
It doesn’t compete within the mass ramen category, it reframes how ramen itself can be perceived and experienced.
Our work for @salmon.noodle3.0_indonesia flagship store at Pacific Place.
#brandbuildingservice #instoreexperiencedesign #spatialdesign #howyouviewthingsisthewayyouthink
Brand strategy dibangun lewat konsistensi dengan modal yang tidak sedikit. Namun, bagaimana kalau kita sudah berinvestasi waktu, keringat, dan uang, hanya untuk bertumbuh ke arah yang salah?
@yulitalvernia membeberkan beberapa actionable tips dari pengalamannya menakhodai @think.tov tentang bagaimana brand bisa menyelesaikan masalah yang tepat, agar ia bisa bertumbuh ke arah yang benar.
Dapatkan recording lengkapnya di bit.ly/BaDRec
Untuk yang kemarin berhalangan hadir, sekarang kamu bisa mengakses pembicaraan yang terjadi di BaD Conference 2025 secara daring!
Segera marinasi pikiran dan jiwamu lewat nutrisi berkualitas dari para keynote speaker BaD Conf 2025.
bit.ly/BaDRec
Different country. Different beliefs. A big knowledge gap.
We didn’t pretend to know, but we chose to respect it, learn from it, and put ourselves in their shoes.
Because strategy isn’t built on assumptions.
It’s built on empathy, curiosity, and the willingness to see the world through someone else’s lens
#ThinkofView #BrandStrategy
Design ≠ aesthetics.
Design = solving the right problem.
Thank you BaD Conference for the opportunity to speak and share one of our core fundamentals at TOV.
Innovation doesn’t always come from something entirely new. Sometimes it comes from seeing the familiar in a new frame.
This project is special because it shows what happens when strategy, culture, and creativity merges into one idea.
A reminder that branding has the power to restore human senses.
#ThinkofView #BrandAssetBuilding #BrandStrategy #ServingArtInABowl
At TOV, we don’t just build brands, we build the people behind them.
In today’s economy, strategic growth starts from within. That’s why we designed 2 days internal training to sharpen critical thinking and decision-making in marketing leaders.
What we uncovered was bigger than skills, it was a cultural mindset that blocked effective decisions.
The breakthrough? Shifting from blame to problem-solving.
This is just the beginning. With post-training mentoring, we’re committed to guiding teams toward marketing excellence with the right mindset and strategy to thrive.
#Trainingforstrategy #Coachingforgrowth #Howyouviewthingsisthewayyouthink
