Spending less than 30% on brand branding puts you at risk of a doom loop.
/whats-the-right-mix-of-digital-and-offline-marketing-for-my-business/
#wizardofads #marketingtips
You can smell it a mile away. It’s like looking at 50 photos of the same person dressed up in different costumes.
/ai-makes-you-invisible/
#wizardofads #marketingtips
You’re talking about the wrong person. It’s about listeners. It’s about empathy.
/why-your-ads-arent-working-youre-talking-about-the-wrong-person/
#wizardofads #marketingtips
Theatres would crumble without snack sale, and these 3 people built that empire.
/the-serendipitous-story-behind-modern-movie-concessions/
#wizardofads #marketingtips
You're walking in a bear den, naked, slathered in honey, and hoping you come out unscathed.
/why-your-ppc-approach-is-wasting-your-money/
#wizardofads #marketingtips
Gurganus was right. Stories only happen to people who can tell them.
/why-stories-sell-facts-dont-the-secret-to-irresistible-marketing/
#wizardofads #marketingtips
Showing up in their darkest hour is a calling. So earn real trust before they need you.
/how-trust-fills-your-funeral-home/
#wizardofads #marketingtips
1992: She puts her job on the line for this. 1994: It's 40% of all action figure sales.
/look-elsewhere-the-power-rangers-strategy-for-success/
#wizardofads #marketingtips
