The one and, very much only, Matt Cruz. A Copywriter and Brand Director. Many a time I’ve called him and within an hour he has a layout of ideas for clients ranging from supplements to crypto. There’s a fine art in how a brand speaks about itself to customers but also to itself. Mr. Cruz or “Tex” as I affectionately call him, can articulate with such accuracy and with such beautiful, emotional precision that you’d be hard pressed to find a more distinct voice. What I’m saying is if you’re looking for a copywriter or brand director here he is. @stillsingleandfat That and he’s an oil Barron. #portrait