The STRAND Network

How do you prep your clients before their first dermatology visit? Derms who support STRAND we want your input too.!! What do you wish patients came in with before that first appointment? Progress photos? Product lists? Hair history? Questions already written down? Stylists, what are you telling your clients now? Drop your process below because someone else may pick up a tip that helps them catch concerns sooner. These conversations are exactly why S.T.R.A.N.D. exists. Bringing licensed beauty professionals and board-certified dermatologists into the same room so we can learn together and close the gap. Healthy Scalp, Healthy Hair. See a comment you agree with? Jump in. We’re building the conversation below. Meet you there!

Reminder for the people in the back, every black woman does NOT have traction Alopecia. Reminder for the people in the back, every black woman does NOT have traction Alopecia. Reminder for the people in the back, every black woman does NOT have traction Alopecia. Please tag 2 black women that you love and share this post to your story!

Do you have direct access to a Dermatologist that you trust? Comment below, we want to hear from you!! Some of the most important work happening in scalp and hair health is happening quietly behind the scenes. Recently, at the American Academy of Dermatology, Susan L. Peterkin joined collaborative conversations where salon professionals and medical professionals came together to discuss partnership education and the future of scalp and hair health care. For years Susan has advocated for cosmetologists to have a seat at the table in conversations involving hair loss scalp disorders client trust and referral relationships. Not for recognition, but because the beauty industry often sees the first signs before anyone else does. These panels and meetings are part of the work that continues to push collaboration forward between cosmetologists and board-certified dermatologists through education communication and community. Healthy Scalp Healthy Hair ™️ Do you have direct access to a Dermatologist that you trust? Let us know below⬇️

What’s really going on in the beauty industry when it comes to scalp care, hair loss, and education? Tonight we’re having the conversation LIVE. Join S.T.R.A.N.D. and Salon Noa tonight at 7PM EST on Instagram Live as we talk about the real challenges happening behind the chair, the gaps between stylists and dermatologists, misinformation in scalp care, and why these conversations matter now more than ever. If you’ve ever wondered what S.T.R.A.N.D. activations are, what the Town Hall is about, or why scalp health education is becoming such an important part of the industry, this LIVE is for you. Share this post to your story and invite a stylist, barber, cosmetologist, student, or beauty professional to join the conversation tonight!!

Shawn Maxwell Studio will officially be in Norfolk, VA supporting STRAND for the Town Hall experience. This isn’t just about cameras and content. It’s about capturing conversations that matter. Stories that matter. Education that can change the way stylists respond before a diagnosis ever happens. We’ll be on-site providing media coverage, storytelling, photography, video production, BTS content, interviews, and creative support throughout the event. Hair loss conversations are bigger than beauty. They’re about awareness, confidence, education, and community. STRAND continues to create rooms where those conversations can happen with intention, and Shawn Maxwell Studio is honored to help document the impact. Norfolk, VA — we’re pulling up ready to create, connect, and elevate. 🎥 Shawn Maxwell Studio 📍 Norfolk, VA 📅 May 23, 2026 Creating. Connecting. Elevating. We don’t just produce content. We capture legacy.

Ever wondered what makes a Community Day different from a Pop-Up Salon, or how you can join our next 2-Day Certification Course? Tonight at 7 PM, we’re going live to break it all down! Whether you’re curious about who each activation serves or how we connect the beauty and medical worlds, this is your chance to ask and be part of it! See you at 7 here on Instagram!

#strandbirthdays Happy Birthday to Dr. Chesahna Kindred 💛 Today we celebrate a dermatologist, educator, mentor, co-founder, and leader who continues to change lives through hair loss education, scalp health advocacy, and collaboration between stylists and board-certified dermatologists. Because of Dr. Kindred’s work, so many professionals and clients now understand that early detection matters, education matters, and that “Time = Follicles™.” Thank you for the knowledge, the leadership, the honesty, and the way you continue to pour into this industry and community every single day. Join us in wishing Dr. Kindred a very Happy Birthday below!

Everybody talks about the hardest part of doing hair. Not enough people talk about the pressure that comes AFTER you become licensed. Now clients trust you. Now people expect answers. Now you’re responsible! The S.T.R.A.N.D. x Salon Noa “STATE OF SCALP CARE” Town Hall was created for those real conversations. No gatekeeping. No pretending. No shaming stylists for what they weren’t taught in school. Just honest conversations about the beauty industry, misinformation, scalp health, referrals, client trust, and what the future of healthy hair care should actually look like. May 24, 2026 Norfolk, VA 2PM–5PM Comment “TOWNHALL” for registration details and come be part of the conversation.

Behind every woman changing lives is usually another woman who poured into her first. Today we celebrate the mothers behind S.T.R.A.N.D. co-founders Dr. Chesahna Kindred and Susan L. Peterkin, and the family, love, strength, and care that helped shape this movement. Hair loss impacts so many mothers, daughters, sisters, and families quietly. Some women spend years hiding thinning hair, changing styles to cover certain areas, avoiding photos, or feeling like nobody understands what they’re experiencing. Through S.T.R.A.N.D., we’ve watched conversations around hair loss become less embarrassing and more empowering because of education, early detection, and collaboration between stylists and board-certified dermatologists. Seeing Dr. K beside her sister Amirah and their mom reminds us that this work is personal. Seeing Susan stand tall and empowered beside her mom is a reminder of how confident you can be with the right support. It’s bigger than classes, workshops, or social media posts. It’s about helping families feel seen, informed, and supported before more time and follicles are lost. Happy Mother’s Day to every mother, bonus mom, grandmother, auntie, mentor, and caregiver helping someone feel confident, cared for, and loved. The final 2 photos are the two ladies that have committed to changing the world together. Join us in celebrating them today, and everyday! Healthy Scalp, Healthy Hair. With love, from S.T.R.A.N.D.!

Time = Follicles™ By the time many clients realize their hair loss needs more than a new style, time is up. That is why this conversation matters. The State of Scalp Care Town Hall is bringing cosmetologists, barbers, natural stylists, and beauty professionals together to talk about what is really happening in the salon!! hair loss concerns, scalp care confusion, misinformation, and the gap between beauty professionals and the right support + MORE!!! This is not another class about styles, this is a free in-person industry conversation about how we protect clients sooner, ask better questions, stop guessing, and build stronger referral pathways. Join S.T.R.A.N.D. and the Salon Noa Styling Team on May 24th in Norfolk, VA for The State of Scalp Care Town Hall. Comment TOWNHALL to RSVP.

MAY is packed at S.T.R.A.N.D. and every event is focused on one thing, better education for the beauty industry. From IG Lives with certified ambassadors to our upcoming Town Hall conversation in Norfolk, we are bringing cosmetologists, beauty professionals, and hair loss education into the same room. Tuesday, 05/12 S.T.R.A.N.D. IG LIVE with S.T.R.A.N.D. CoFounder @susanlpeterkinofficial and some of our Ambassadors!!! Wednesday, 05/13 S.T.R.A.N.D. IG LIVE with @salonnoa 05/24 | STATE OF SCALP CARE TOWN HALL 📍Norfolk, VA If you’ve been frustrated with misinformation, struggling to find real resources, or trying to better support clients dealing with hair loss, this month is for you. Comment TOWNHALL for the Norfolk RSVP details.

Do your wrists hurt from using tools that don’t do their job? Our CoFounder @susanlpeterkinofficial knows that pain all too well! Empty promises from tools that take more work out of the stylists. Of course you can deliver the same results with other tools, but this one takes away the effort, protects the scalp, and is Dermatologist backed! The S.T.R.A.N.D. Healthy Hair Detangling Brush gives your wrists and your client’s scalp a break during the detangling process. Save time, protect your body, and create another stream of behind-the-chair income while offering a gentler approach to detangling. This is a professional tool designed for salon use and for clients who struggle with detangling at home. ** Wholesale opportunities for our Professional Styling Tools are NOW AVAILABLE for licensed cosmetologists and certified S.T.R.A.N.D. stylists ONLY. Healthy Scalp, Healthy Hair™️. Comment “BRUSH”