At The Royals, we’re all about working with ambitious bands with ambitious goals. So we’re super excited to be appointed Pepper Money’s creative agency. With strong foundations, a clear point of view, and a culture that genuinely lives its brand, Pepper Money is exactly the kind of ambitious partner our #mostinterested approach is built for. A huge thanks to the Pepper team for their trust, and to everyone involved in a thoughtful and collaborative process.
IS DON. IS GOOD. IS NEW! A Western-style stand off with a doe-eyed Great Dane. Sleep snacking a smoked ham and cheese toastie. Matt Preston returns in his iconic role in the next delicious chapter of DON's Deep Flavour campaign. Enough said!
Noticed a blossom missing from your garden this spring? We know who it might be. Meet Royal Madi (and learn about her floral obsession) in the new drop of #mostinterested object series. Blooming’ marvellous.
MOST INTERESTED MISSION LATEST: Via Ardit. “Visited textile lab @lottozero in Prato and left inspired. Picture a space filled with weaving, dyeing, printing, and makers pushing the boundaries of textiles. It’s part lab, part creative hub, and a must see for anyone who loves design, craft and innovation. Lottozero got me thinking about how textiles are a process, connection and inspiration, rather than simply a product.”
MOST INTERESTED MISSON LATEST: Nestled in the heart of Prato, I visited the Museo del Tessuto (Textile Museum), a place where history, fashion, and craftsmanship are woven together. From centuries-old looms to avant-garde fabrics, the museum tells the story of Prato’s textile legacy, a city that has dressed the world in style. Walking through, I couldn’t help but marvel at how fabric isn’t just material… it’s memory, innovation, and identity.
Every year, the agency sends one lucky Royal on a mission to explore a place that piques their interest. It’s all part of being the #mostinterested agency in the world – cultivating our curiosity. This year it was me, Ardit! My Most Interested Mission: visiting the motherland of textile production, Prato, Italia to see what understanding how a centuries old industry that is still thriving can bring to The Royals. Stay tuned …🪡
