Race weekends, redefined. đď¸đ
From the Monaco Grand Prix to the British Grand Prix, style becomes part of the experience, effortless, intentional, and ready the moment you arrive.
With MYUSE, your wardrobe travels differently. Pre-style your looks, skip the heavy packing, and step into a curated closet waiting for you trackside.
In collaboration with The Pop-Up Hotel and The Paddock Journal, discover a new way to arrive trackside.
Book a styling session with Myuse and be race-weekend ready.
#MYUSE #MonacoGP #BritishGP #F1Style #TravelLight
The Paddock Journal Atelier - a premium showroom and shopping concierge exclusively at the Monaco and Silverstone Grands Prix with @thepopuphotel
Get closer to the motorsport brands you love! Browse and try on outfits, and our shopping concierge means your purchases will arrive at your front door.
- pre-event styling by @myuseworld . 1 on 1 digital styling sessions to get you ready for the Grand Prix. Pick up your outfits from the Atelier, minimising luggage. Or book private in-person styling sessions though the weekend.
-Motorsport artwork by the incredible @peacefulresearch on display throughout the Atelier
-Grand Prix Gala: At Silverstone, the Thursday night will come alive with drinks and dancing. Including DJ sets from some top names đ
-Morning yoga: enjoy trackside yoga at Silverstone before breakfast, or ocean-view yoga at Cap-Ferrat, Monaco. Lead by the fabulous @yogaisabellefleur .
Are you in?!
We are getting summer ready with @charles_leclerc and @cl16 đ´âď¸
The new pre-summer collection features summer essentials such as a knitted hoodie, bucket hat and beach towel. All inspired by the relaxed, Riviera vibe that Charles is known for.
Will you be copping anything ahead of the Monaco Grand Prix?!
What if you could show up to the Grand Prix in a full luxury wardrobe without packing a single luggage? đ
We've got you. We partnered with @thepaddockjournal and @thepopuphotel to bring you something truly one-of-a-kind: a personal pre-event styling experience, delivered straight to your door.
Here's how it works đ
⌠Book a one-on-one session with stylist Raia Gomez
⌠Your capsule wardrobe is hand-selected and curated for you
⌠It arrives at your destination â no luggage, no stress, no second-guessing
Whether you're at the Harbour in Monaco or trackside at Silverstone, you'll be dressed for every single moment. Spots are extremely limited for 2026. Link in bio to book yours.
As TPJ grows, weâve been getting some seriously cool invites - so of course we had to give you a sneak peek into what our Head of Commercial & Operations, Marijke, got up to during Miami!Â
Generously hosted by @chivasregal with @scuderiaferrari to celebrate the launch of their new limited-edition 16-year-old blend, created with @charles_leclerc
We learnt that Charles had a very hands on role in making this whiskey. He was up in Scotland with the master blender, learning how whiskey is produced and looking to create something very special. Have you tried Chivas Regal 16 yet?
At McLaren Racing Live over Miami Grand Prix weekend, the large and excitable crowd contained what some motorsport enthusiasts would consider a surprisingly high number of female fans.
However, this was no surprise to McLaren themselves. Theyâve donât consider the female audience as something they hope to win over, but as an already integral part of its strength and as an instrumental part of their strategic processes for a number of years.
Â
Team CEO Zak Brown recently conceded that McLaren had once felt âvery exclusiveâ. In 2018, as part of its commitment to change, the team returned to their historic papaya roots.
Today, the McLarenâs papaya has become less a colour than an indicator of their inclusivity and progression.
Â
@lucy_dover_ takes a look at how McLaren has become one of the most inclusive teams on the grid and how women are a crucial part of what the team stands for and what they hope to achieve. Â
đ¸ @carolinenickle and @mclarenf1
âď¸ @lucy_dover_
Long gone are the days of simply wearing your favourite teamâs cap to show your support. Today, fans want to showcase their passion through pieces that are wearable beyond the racetrack and represent more than just a collection of sponsor logos.
In turn, the merchandise supplier battle is heating up. PUMA and adidas have partnered with almost half of the grid, both continually making their mark on an ever-evolving landscape.
@sarahbeakey takes a look at how these two sportswear heavyweights go head to head and their very different approaches to marketing and innovation.
Tap the link in the bio to read more on our Substack!
The Paddock Journal Atelier - a shopping experience with a personal stylist service, exclusive artworks and special events.
The Atelier launches for the Monaco GP and then travels to Silverstone. We canât wait to welcome you!
From motorsport inspired fashion to unveiling art, the Atelier creates moments to remember.
Created in partnership with @thepopuphotel
Personal styling by @myuseworld - visit the link in our bio to book your personal styling session
Featuring new pieces from @peacefulresearch
More details on brands, partners and curated moments at The Atelier coming very soon đ
A glimpse of our weekend in Miami đ which actually started on TuesdayâŚ
Miami gave us the chance to create, collaborate, and meet so many incredible people across the paddock and beyond. Our team worked really hard to cover as much as possible, so thereâs plenty more content to come!
It was our first Paddock Journal Portrait Studio - Which was a huge hit and so much fun đ¸
Huge thanks to everyone who hosted us, came to say hello and made the weekend so memorable!
We caught up with @liamlawson30 at the @visacashapprb Miami livery launch to talk about his love of music and potential album release đ
Liam shared where his love of music came from and how itâs part of his post-race wind down routine.
đ¸ @carolinenickle
đ¤ @lucy_dover_
