The Media Leader

@themedialeader

A dedicated media industry publication offering leading news, analysis, and opinion about what matters most in media
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Weeks posts
Media leaders, this is more than industry conversation; it’s the industry evolving in real time. In this video, Jeremy King shares how the M&M Global Awards is evolving through partnerships that are helping raise the standard across the media industry. A huge thank you to The Media Leader UK Awards, Appetite Creative, and the @iaauk (International Advertising Association) for supporting this next chapter and helping spotlight the work driving meaningful change. New categories this year include: • The Leadership Awards @themedialeader • Best Use of Connected Packaging as a Media Channel @appetitecreative If your work is pushing boundaries, now’s the time to put it forward! #FestivalOfMedia #MMAwards2026 #FutureOfMedia #LeadershipInMedia
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4 days ago
What a week! 😆 As we wrap up our special edition of The Future of Retail Media, today’s coverage explored some of the biggest conversations shaping the space right now - from retail media’s rapid growth and the challenge of fragmentation, to why shoppability is becoming part of the infrastructure across content, media, and platforms. We also heard perspectives from across the industry, including SMG’s - Claire Trbovic, Vudoo’s - Sarah Lawson Johnston, and a Q&A with @experian_uk ’s - Danny Holmes. Catch up on the full Future of Retail Media special via the link in bio. #retailmedia #digitalshopping #onlineshopping
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8 days ago
Retail media isn’t slowing down and today’s coverage from The Future of Retail Media Week explores how quickly the space is evolving. 📈 From the rise of sales velocity and shifting performance metrics, to the trends shaping FMCG and CPG marketing, the discussion highlights how the space is developing as it matures - including the role of independent planning and how different players are adapting. Featuring insights from leaders at SMG, Epsilon, T&P, Dentsu UK&I, Capture and Project5, one idea continues to percolate: retail media is changing fast, and the industry is working to keep pace across measurement, planning, strategy and execution. 🗞️ Click the link in our bio to read more. #retailmedia #mediaindustry #marketing
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9 days ago
Today’s coverage highlights how retail media continues to evolve at the intersection of trust, AI and measurement. 📊🛒 New research shows shoppers are far more likely to trust personalised ads over generic ones, particularly where relevance improves the experience. At the same time, discussion around OpenAI’s potential ad push raises questions about how AI could shape product discovery, with retail media still playing a key role in driving conversion. Measurement remains another key thread, with ongoing challenges around fragmentation and comparability across platforms. An industry in motion, read all about it via the link in the bio. #retailmedia #onlineshopper #marketing #AI #advertising
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10 days ago
The Future of Media London is back. 🎊🎞️ This year at King’s Place: MEDIA MEANS BUSINESS. 💼 Driven by our mission to champion the media industry, we are putting core issues front and centre; Just the real conversations shaping the industry right now. Join thousands of leaders across media to share what’s working and what’s next. 🎟️ First 50 tickets £215. Be in the room where it happens. Secure your place now - Link in bio #mediabusiness #mediaindustry
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10 days ago
Retail media is having a moment this week at The Media Leader. 👀 From Tash Whitmey on whether it can become a true brand channel, to Paul Evans on measurement challenges in an AI-driven world, the space seems to be evolving fast... and as Shane Buckley highlights, creativity might just be the edge that sets brands apart. Read all about it via the link in bio! #retailmedia
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11 days ago
Next week: The Future of Retail Media Week. 🙌🛒 From data-driven targeting to commerce-led storytelling, retail media is redefining modern marketing. Follow us as we unpack what’s ahead. #retailmedia #ecommerce
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15 days ago
This year, the M&M Global Awards is evolving with the launch of something new. In partnership with The Media Leader UK Awards, we’re introducing our first-ever people awards, with five new leadership categories created to recognise the senior leaders and rising talent shaping the future of media. Jeremy King CEO of Festival of Media shares why this partnership matters and why recognising the people behind the work is such an important step for the industry. Does this resonate with you? With early bird entries closing soon, now is the perfect time to put your work and your team forward. Submit your entry following the link in bio. Not sure which category is right for you? Try our AI Navigator to help guide your entry! #MMGlobalAwards #FestivalOfMedia #Leadership #GlobalAwards
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19 days ago
Top stories from The Media Leader this week 👇 This week’s coverage looks at developments across media and advertising, including how effectiveness is discussed and measured, differences in measurement across platforms, and how major agency groups are building AI platforms using their own data. 📈 📰 Across these stories, there is a continued focus on how the industry is evolving in its use of data, technology, and measurement. Read more via the link in bio. #medianews #mediaindustry
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22 days ago