I think people tend to complicate the content creation process -
ESPECIALLY when they're trying to post content to sell one of their digital products...
So I'm going to show you how I turn ONE idea into 4 pieces of content that all sell for me.
FIRST I script a reel to sell one of my offers and I use a VERY specific formula to do this (watch til the end and I’ll show you what it is)
This is the most important step because we'll use this for the other 3 pieces of content 👀
This script is going to turn a viewer into a buyer in 60 seconds - trust me I do this every single day.
THEN I take that same exact script and turn it into a carousel putting 1-2 sentences only on each slide.
The first slide being the hook, the last slide being the CTA, everything in the middle is the script broken up. Easy.
NEXT I take the hook from my reel script and put it over a 6-8 second b-roll video with the rest of the script and CTA in the caption.
And LAST - I take the hook from the script and I post a selfie with text over it as my story that day.
The CTA will be someone like "comment POST and I'll show you how"
Use Manychat & a different keyword to redirect to one of the other 3 pieces of content you posted so they get all the context AND engage with your account twice
And within one hour, I have 4 pieces of content that are going to make me sales within 24 hours 🤷♀️ BUT -
THIS IS VERY IMPORTANT!!!
The only reason I KNOW these will make sales is because of the formula I used to write them.
A random reel won't convert.
My formula ALWAYS does because I learned what people need to hear in order to buy.
If you want my formula, comment BUYER and I'll show you what I do.
The trust-building era of content is over.
People don't need to love you to buy from you.
They need their brain to recognize a solution.
That's psychology.
Not personality.
Comment SWITCH and I'll send you the breakdown 👇
People always ask me how I run my business without a team.
Honestly, it's because I've spent 3 years obsessively finding tools that do the heavy lifting for me.
Content creation ESPECIALLY.
Poppy is how I've been able to post content EVERY DAY that people actually engage with without wanting to cry myself to sleep at night. 😅
Comment POPPY and I'll send you the link to check it out
I've noticed that about every 90 days or so...
My content goes into a slump and I have to put in some extra effort to get my views, engagement, and sales back up.
It's just the nature of content creation 🤷♀️
So here's what I do about every 90 days to keep my content high performing:
1️⃣ I go back to the highest performing pieces of content from the last 90 days and recreate each one. I also try to post 2-3 times per day when I can instead of once. This is a HUGE help to getting out of my low-view slump.
2️⃣ I get really intentional about my messaging. When my views are down every word has to work harder, so I make sure my content is speaking directly to one specific person instead of trying to talk to everyone. This is also how I keep sales coming in even when my reach is low.
3️⃣ I double down on my IG stories. Every time I hit a slump my stories are always outperforming my feed content by 3X. So I let them do the heavy lifting until everything else catches back up.
The slumps are normal.
What you do during it is what separates the accounts that bounce back from the ones that just... stay stuck.
comment RESET and I'll help you get out of your IG slump 👇
I kind of hate when people say "everything happens for a reason," but I've lived it enough times to know it's true.
Whatever you're dealing with - look for the silver lining. I promise it's there.
Comment RESET and I'll help get you out of your IG slump
I genuinely don't understand why more people aren't using carousels right now.
Instagram is pushing them harder than almost any other content format.
More reach. More engagement. More sales.
And when you pair that with the right formula...
It's basically a cheat code.
Comment CAROUSEL and I'll send you the whole thing.
Comment MASTERMIND
📢 PSA. This is NOT for beginners. This is for the coach or course creator who already has a digital product, an established audience, and who wants strategy to increase their conversion rates, growth, and sales.
Most people think they're not making enough sales because their product isn't good enough.
Or their audience is too small.
Or they need to post more.
It's almost never any of those things.
It's the words you're using to talk about your offer.
And once you learn how to write the right ones, you'll wonder how you ever posted without knowing this.
Comment BOT and I'll show you the tool I use to write them.
