MANA

Legal look of my dreams!!! About 8 months ago @sharon_mccluskey @themanaeffect_ and I came up with the idea to create a look for my legal wedding. I knew I didn’t want to wear a dress as I’ll be wearing one in Spain this summer when we have our big wedding. I loved the idea of trousers and a top but make it city chic & this is what we designed together 🥹 it’s literally perfect!!! Sharon also let me borrow her beautiful headpiece that she wore for her legal wedding & it was the cherry on top 🍒

She’s sacked, models needed 🤣🫣 #mana #audrey

Timeless, flattering, and the kind of outfit that changes your entire mood the second you put it on. Th Mana jacket and quant mini 🤍 #mana

Brides! - Would you be annoyed if I wore this to your welcome drinks? Disclaimer: the dress code was white party 😉 #mana #theaudrey

The honest side to building a brand. #mana

It’s not about seasons. It’s about pieces that transcend them. Timeless craftsmanship always stands the test of time. Photography @houseoflumen_ Content @niamh.media #mana

Designing clothes by day & carrying the entire shoot on my back… also by day 🫠 #founder #mana

It’s all in a days work 😂 How did we do? #mana

The Audrey mini , she’s a summer essential #mana

POV: you’re building a fashion brand with more vision than budget. Truthfully, we had absolutely no budget to shoot this campaign. Every penny we had went into developing the collection, producing stock and bringing MANA to life. Just a few weeks after losing my brother, this shoot wasn’t even something we planned to do. Two days before, we decided to pull everything together and just go for it. So many incredible people stepped in to help us make it happen. Beautiful makeup by @sineadmcmahonmakeup , hair by the amazing @thecabin.bycearaglass , friends stepping in to model pieces for us, the incredible team at @cabracastlehotel looking after us so warmly and allowing us to shoot in such a special place to us in Ireland. Two unbelievably talented Irish creatives, Meagan from @houseoflumen_ and Niamh from @niamh.media , captured everything so beautifully for us through photography and video. And then, completely unexpectedly, a family friend arranged a vintage car for us to use in the shoot, something we never planned for and honestly could not believe, especially with the weather being so bad. This totally blew me away. Without all of these people, this campaign simply would not have happened. The weather absolutely tested us it poured rain all day but as my husband @conleth_kaizen always says, constraints drive creativity. And somehow, despite everything, the shots turned out even better than we could have imagined. Sometimes the world can feel like a hard place, but this experience reminded us just how much goodness there still is in people. We honestly couldn’t be more grateful to everyone who pulled together to help us bring this vision to life. 🤍 #mana

The Rose mini I couldn’t find the perfect bridal mini… so I designed it 🤍 #mana

Before MANA became a brand, it was ideas, sketches, fabrics and conversations happening inside my mum’s sewing room in Ireland. For over 40 years, that room has been filled with dressmaking, tailoring, bridalwear and craftsmanship. Watching garments being created there from such a young age shaped so much of how I see fashion today. As the idea for MANA began to grow, we wanted to continue producing in a way that still felt personal and intentional to us. Every piece is now developed between Ireland and Dubai, before being produced in very limited runs inside a small family run atelier in Dubai. Every fabric is chosen by us. Every fit is reviewed by us. Every detail is checked by us. This brand was never built around mass production. It was built around craftsmanship, storytelling and creating pieces designed to last beyond a single season. From a sewing room in Ireland to an atelier in Dubai thank you for being part of the beginning of MANA 🤍