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The Main

@themain

Montreal's City Magazine + Newsletter. Subscribe below. Shop local @depanneur.shop Advertise 🤝 [email protected] #fortheloveofthecity
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The news that Montreal-based Foodtastic has signed a deal to bring hundreds of Dunkin' locations to Canada starting in Montreal and Toronto is being framed as a bold bet against a Tim Hortons-dominated landscape. But this framing misreads what's actually happening: This isn't David versus Goliath, but a new restaurant opening next to one that's been getting one-star reviews for a decade and wondering why everyone acts surprised when people line up elsewhere. Read the story at the link in bio. ✍️ @j.p.karwacki #fortheloveofthecity #montreal
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2 days ago
The piece was originally posted in May 2024. In this article, we're taking a look at the beer that's been so dear to the generations of the 1960s and 1970s. The grandsons of Labatt's founder decided to celebrate 50 years of partnership with a unique brew. This anniversary beer, which was supposed to remain on the market for less than a year, quickly became a classic and was the best-selling beer in Canada until 1979. Read the full story at the link in bio. ✍️ Pierre-Olivier Bussières @letemps1biere 📸 Marc-André Rocheleau #fortheloveofthecity #montreal
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3 days ago
It’s a family affair at Ferreira Café on Peel Street. Sisters Claudia and Sandra grew up at Table 26, their father Carlos’s preferred spot. He’s 70 now, still there every day, deep in discussion, connecting with customers. Sandra, the Director of Operations, says nothing has changed since the restaurant hit its 30th year. Read the full story at the link in bio. ✍️ @ivylernerfrank 📸 @aidanc.m #fortheloveofthecity #montreal
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4 days ago
[CLOSED] A new menu, new ingredients, a transformed atmosphere, and service to match: Les Enfants Terribles is rewriting the rules of brunch. Under the direction of Francine Brûlé, the experience draws freely from European traditions with a Quebec twist, complemented by new floral arrangements designed in collaboration with Léo Comptoir Floral. 🎁 GIVEAWAY 🎁 Win a brunch for 4 at Les Enfants Terribles! To enter: Sign up at The Main’s link in bio Follow @themain and @lesenfantsterriblesbrasserie Mention your friends or family in the comments! Giveaway ends in 3 days — don't miss out! #fortheloveofthecity #montreal
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5 days ago
At Hoogan and Beaufort, co-owner Mila Rishkova sits down to reflect on the restaurant’s first Michelin star — and what the recognition signals for Montreal’s dining scene. #fortheloveofthecity #montreal
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6 days ago
It’s Saturday morning in Petit Maghreb. If any of the businesses here has a TV, you can bet that they are streaming the African Cup. The coffee shops are full of men who have let their coffees get cold while watching someone score a goal, and in the bakery, people keep one eye on the screen and another on the bread. Located at the end of the Blue Line, this section of Jean-Talon is so dense with businesses that you could miss one if you blink. The neighbourhood has long been one of immigrants. As Italian businesses on Jean-Talon moved to other areas, barbers, halal butchers, and cafés serving strong coffee and just as strong mint tea moved in. Story first published in February 2024. Full piece at the link in bio 🔗 ✍️ 📸 @rachelhollycheng #fortheloveofthecity #montreal
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8 days ago
While Uptown has often been labeled as one of the city’s most marginalized neighbourhoods, a reputation that often downplays how much it has to offer. It’s easily one of Montreal’s most underrated areas, and if you’ve never set foot in Côte-des-Neiges as a whole, you’re missing a key part of what shaped the city into the layered, multilingual place it is today. Comment “Plaza” to get the full story in your DMs. ✍️ @thisisgladys_ 📸 @richmondlam #fortheloveofthecity #montreal
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9 days ago
Right as the city marks 50 years since it last hosted the Games: The IOC’s confirmed that Montreal will host one of four stops on the 2028 Olympic Q-Series, bringing elite qualifying competition back to the Olympic Park. The city joins Tokyo, Shanghai, and Orlando as hosts, with Montreal’s turn running June 1 to 4, 2028. The announcement also comes as Parc olympique undergoes its own revitalization, giving the site a reason to look forward and back: the 50th anniversary of the 1976 Games will be marked this summer with commemorative events culminating in a ‘variety show’ on August 1st. The Q-Series is a relatively new concept, first launched ahead of Paris 2024 as a festival-style qualifier combining elite competition with arts and youth culture programming. For LA 2028, the series has expanded to six sports: 3×3 basketball, beach volleyball, BMX freestyle, sport climbing, flag football, and skateboarding. The exact sport program for Montreal has yet to be confirmed. Around 500 athletes and roughly 70,000 spectators are expected over the four-day event. The bid was led by Tourisme Montréal in collaboration with the City of Montreal, the Canadian Olympic Committee, and the Parc olympique, with groundwork dating back to 2024. #fortheloveofthecity #montreal
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9 days ago
The Michelin Guide released its second annual Quebec selection this morning, and the province's restaurant community has plenty to discuss. Four restaurants earned their first One Star, three more were recognized with Green Stars for their commitment to sustainable gastronomy, and the full selection grew to 121 restaurants spanning the province, from Montreal's Mile End and the Eastern Townships to the Gaspésie. Discover the full list at our link in bio. 📸 @derossigabriel - @bernard.lin #fortheloveofthecity #montreal
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10 days ago
Before we dive back into Season 1, meet our host @lteezofficial whose background, shaped by people, places, and flavours from across the world, is exactly what pulls him toward the hands behind the plate and the communities behind the food. Love your food, know your spots, feed your soul. 🎥 @joshkirschner_ #fortheloveofthecity #montreal
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11 days ago
Lesley Chesterman spent nearly three decades as the Montreal Gazette’s restaurant critic, eating her way through the city’s dining rooms with a rigour few could match. These days she writes on Substack, travels widely, and remains a sharp observer of restaurant culture in the country. As Quebec’s second Michelin Guide approaches, she questions whether the city’s restaurants are built for what the guide rewards—and what chasing stars really costs. Read the full interview at the link in bio. ✍️ @j.p.karwacki
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11 days ago
When Canada's 100 Best Restaurants released its 2026 list, it confirmed something most Montrealers already suspected: this city eats very well. Of the 100 restaurants named to the annual ranking — compiled from the votes of 160 judges drawn from across the food industry — 28 are in Montreal. Read our full story at the link in bio. ✍️ @j.p.karwacki 📸 @cravingcurator #fortheloveofthecity #montreal
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12 days ago