Keeper Circle, a curated community by accounting giant’s Tally Solutions, is designed to keep GST practitioners consistently informed on the latest regulatory developments and law changes. As brand custodians, we developed a refined communication system—across WhatsApp and other direct channels—delivering clarity, consistency, and a distinctly professional voice.
Where content meets community.
At @thekeeperscircle_ information flows fast—and @themagicbeansdesignstudio makes sure it flows clearly.
From complex taxation updates to everyday insights, our team designs content that is bold, structured, and easy to digest.
With smart layouts, strong visual hierarchy, and clutter-free design, we turn information into action.
Because good design doesn’t just look good—it works.
Excited to be entrusted with taking forward the Branding of The Keepers Circle – a community project by the accounting giant Tally.
A prestigious network that unites India’s most reputed and accomplished GST practitioners. Here they celebrate excellence, share learnings and collaborate and find growth opportunities.
🟤🔴🟠🟡
The Keeper’s Circle is your platform to connect, contribute and lead, amongst GST professionals.
Branding, video Animation, corporate videos, social media, social media marketing, digital marketing, logo design
This Diwali, we designed the festive specials menu for @copperchimney_in , inspired by the traditional Punjabi craft of Phulkari.
The accordion fold-out format echoes the flow of a dupatta, while the vibrant colours reflect the bold, robust flavours of the celebratory Punjabi dishes within — a meeting of heritage, craft and cuisine. ✨ (Menu, menu design, design, graphic design, hospitality design, restaurant design )
Phulkari — Threads of Flavour.
This past Diwali, we designed the festive specials menu for @copperchimney_in . The menu celebrated Diwali through elevated Punjabi dishes, so we drew inspiration from Phulkari, the traditional weaving technique rooted in Punjab.
Woven and worn on special occasions, the Phulkari dupatta became the perfect design cue — which we translated into an accordion fold-out menu, mimicking the graceful flow and layered drape of a dupatta. The vibrant colour palette drew directly from Phulkari embroidery, chosen to mirror the bold, robust flavours served across the festive menu.
A century-old craft, a heritage cuisine, and a festive experience stitched together through culture, colour and flavour. ✨
(Menu design, food menu, restaurant design, hospitality design, Diwali menu, F&B design, Branding, design retainer)
⸻
Phulkari — Threads of Flavour.
This past Diwali, we were entrusted with designing the festive specials menu for @copperchimney_in The menu celebrated Diwali through elevated Punjabi dishes, so we drew inspiration from Phulkari, the traditional weaving technique rooted in Punjab.
Woven and worn on special occasions, the Phulkari dupatta felt like the perfect symbol for a celebratory menu — its century-old craft echoing the heritage and legacy of Copper Chimney’s cuisine.
A festive feast, stitched with culture, craft and flavour. ( Moodboard, Menu Design, Hospitality Design, F&BDesign, Inspiration, Restaurant Branding, Graphic Design)
Meet your new kitchen BFF — the Prot Block by @eatprot.in 💪🌱 A super versatile, clean and balanced protein source made with Pea Protein + Wheat Fibre — giving you that perfect Protein + Fibre combo your body loves.
Each block packs a punch with: ✨ 30g Protein 🌾 10g Fibre 🚫 Dairy-free | Low Fat | No Cholesterol
The clean, minimal packaging designed by us, keeps it real — just like the ingredients inside. No clutter, no confusion — all the goodness and key highlights right up front to grab your eye (and your appetite 😋) on the shelf.
Swap it in for tofu or paneer and level up your everyday meals the easy, tasty way!
(Packaging Design, Packaging, Branding, Food Branding, Food Packaging, FMCG Packaging, Protein Packaging)
Tandoori or Original - which @eatprot.in block are you including in your high protein dinner tonight?
(Packaging, Branding, Packaging Design, FMCG Design, High-Protein, Vegan)
The perfect antidote to post-Diwali binges! ✨
Introducing the new clean, vegan Protein Block from @eatprot.in !
Think of it as your everyday substitute for tofu or paneer — a versatile, high-protein addition to all your favourite meals.
The brief for the packaging was to keep it clean, clear, and transparent — with the key USPs right up front, so there’s no confusion about the ingredients or protein content.
Packaging design: @themagicbeansdesignstudio
A new look, the same commitment: leveraging technology to save lives.
ARMMAN’s brand new website isn’t just a makeover. It’s a reflection of how advanced technology, from AI models to WhatsApp-based health education, is helping save mothers and children across India’s semi-urban and rural landscapes. Modern, intuitive, impactful - the new website visuals echo the sophistication of ARMMAN’s tech interventions, married with the important ‘human touch’ factor.
From predictive analytics that prevent health dropouts, to mobile-based programs that ensure no mother or child is left behind, the revamped ARMMAN website is a transparent, informative website which gives donors confidence of the credibility of the organisation.
(Website Redesign, Website Design, Rebranding, Maternal Health Child Health, Design for Non-Profit, Social Design, Non Profits, NGOs NGO Website)
We're excited to share insights into the recent brand refresh for ARMMAN's visual system. This project was particularly special and challenging due to ARMMAN's unique approach of integrating grassroots healthcare in India with technology.
Dr. Aparna Hegde, a urogynaecologist and ARMMAN's founder, established the organization in 2008. She was driven by her experiences during residency, where she witnessed the tragic and preventable deaths of women and children. ARMMAN was founded to combat these avoidable fatalities and disabilities during pregnancy and childbirth.
While we refreshed the original symbol, which is integral to ARMMAN's inception story, we felt it was crucial to upgrade the overall brand to better reflect their growth mindset and tech-forward approach. This new visual perspective helps us to:
✨ Clearly communicate their mission of transforming maternal and child health through modern typography and iconography. ✨ Tell their story with clarity, empathy, and purpose through a thoughtful use of color and illustrations. ✨ Support a stronger, unified presence as they continue to expand their reach and impact.
The transformation goes beyond a simple visual update; it's a systemic and conscious effort to create a visual system that does not alienate its original target audience of mothers and children and accurately represents and explains the impactful work ARMMAN does every day through their various programs.
(Design, Graphic Design, Social Impact, Design for Social Change, Brand Refresh, Branding, Logo Refresh, visual system, website)
Excited to unveil the revamped branding for ARMMAN, an organization revolutionizing healthcare in India by empowering maternal and child well-being through innovative technology.
The new look merges contemporary typography and design elements, portraying ARMMAN as a visionary entity while the central symbol, a heart-shaped embrace of mother and child, underscores the organization's dedication to personal care and assistance. Embracing this "tech+touch" ethos, the digital hand-drawn illustrations further accentuate the brand's essence.
This rebrand signifies a reinvigorated pledge to merge digital advancements with human empathy, ensuring every mother and child receives the care they merit. Here's to a future where technology enhances their impact, and each interaction transforms lives.
Check out more of what their amazing work on the refreshed website
Design, redesign, rebranding, brand refresh, logo, design upgrade, website, stationery, graphic design, branding
