Great to see IPM Members @we_are_haygarth supporting the launch of the new Pandora Jewellery Garden of Dreams range with immersive pop-up activations in both London and Manchester.
The experiential campaign brought Pandora’s latest collection to life through striking floral installations, prize opportunities and interactive brand experiences designed to engage new audiences and drive footfall into stores.
Initial results show the activation has already been hugely effective in attracting new customers and generating strong in-store engagement. This shows the incredible results of combining promotional and experiential marketing in one activation.
📍 London – Seven Dials, Covent Garden
📍 Manchester Trafford – outside Selfridges
Congratulations to the teams involved on a beautifully executed campaign.
#ExperientialMarketing #IPM #Pandora #Haygarth #BrandExperience #RetailExperience #PopUpExperience #PromotionalMarketing
In a recent IPM webinar, savi's Linda Ford walked us through the key findings from their latest Shopper Report, exploring how rising grocery costs, changing shopping habits, and evolving promotional mechanics are reshaping shopper behaviour across Europe.
This article recaps some of the biggest insights from the session, including:
📍 Why in-store shopping still dominates
📍 How coupons continue to drive behaviour and loyalty
📍 The growing role of gamification and first-party data
📍 What brands need to do to stay relevant in 2026
A really valuable read for brands, retailers, and marketers navigating today’s retail landscape.
Read more via the link in our bio
If you have not submitted an entry yet, now is the time!
Late entry for the IPM Awards 2026 has a final entry of Thursday, 14th May at 4 pm - that's in just over 24 hours!
We know how busy things get, but if you are planning to enter, now is the time.
Need a steer? We are here to help. Get in touch with us at [email protected]
Or enter NOW via our website!
Introducing… a BRAND NEW flagship event for experiential marketers: The Experiential Expo.
Brought to you by the Institute of Promotional Marketing in partnership with Landsec, this exciting new event will bring together brands, agencies, media owners and industry leaders to explore the future of experiential marketing.
From creativity and innovation to effectiveness and measurement, The Experiential Expo is designed to celebrate the power of experiences within the wider marketing mix through insight, inspiration and industry connection.
📅 18th June 2026
⏰ 2 pm - 5 pm
📍 The Venue, Piccadilly Lights
🎟️ Tickets available now!
(IPM Members get 2 free tickets - get in touch with
[email protected] for your exclusive discount code)
Find out more and book your tickets via the link in our bio
Experiential beauty is having a moment with IPM members activating across Sheffield, Manchester, Glasgow, and London to bring brands closer to consumers.
@n2obrandactivation is leading the charge with standout K-beauty pop-ups. From a Covent Garden takeover with @drjart_uk , complete with games, photo moments, and buzz around its Cryo Rubber™ masks, to an immersive Westfield Stratford experience for @beautyofjoseon_official , blending heritage, education, and gamified discovery.
Meanwhile, @spaceandpeopleuk is powering flexible retail moments, from @vieve ’s Edinburgh activation to @miikoreanskin ’s Trafford Centre pop-up featuring live skin-scanning tech and real-time product recommendations.
The takeaway? Pop-ups are no longer just retail; they’re immersive, educational, and a powerful way for beauty brands to stand out in a crowded market.
Read all about these recent activations on our website!
#ExperientialMarketing #PromotionalMarketing #ExperientialBeauty #BeautyPopUps #FlexibleRetail
It's here - your LAST chance to enter the IPM Awards.
You have until Thursday, 14th May (this week!) to enter your campaigns in the IPM Awards 2026.
There is no more time to delay; you must submit your entry before May 14th to be in with a chance of winning the coveted IPM Awards.
The IPM team are here to support your entries. Please reach out to the team if you have any questions or need guidance on selecting the right category for your campaigns.
We can't wait to read all your entries and have you join us in September!
Enter NOW!
This Member Monday, we're shining a light on IPM Members TLC Worldwide.
TLC help the world’s biggest brands transform customer acquisition, engagement and loyalty – simply, at scale, and within budget.
With a focus on genuine brand loyalty through rewards, they aim to help brands connect on a human level and give back to their customers in a meaningful way.
Thank you for being a member @tlcworldwideuk
There is now LESS THAN ONE WEEK to enter The IPM Awards 2026.
The final deadline is Thursday 14th May at 4pm, and the competition is heating up!
To help you with your entry, IPM General Manager Emma Kirk shares her top tips for getting the judge's attention.
If you haven't started your entry yet, what are you waiting for? Time is running out!
#TheIPMAwards #PromotionalMarketing #ExperientialMarketing #MarketingIndustryAwards
As we enter the final 2 weeks of award entries, we want to take this opportunity to give a huge shoutout to our judging panel.
With experience across all aspects of the promotional and experiential marketing industry, comprising of representatives from brands, agencies and service providers, these industry giants bring a wealth of knowledge, experience and acumen to the IPM Awards.
This is a reminder that awards entries CLOSE next Friday, so if you are still thinking about entering, get it in NOW! Enter via the link in our bio
24 HOURS TO GO
The countdown is on for the 2026 savi Shopper Report webinar
Today’s shopper isn’t just feeling the impact of the cost-of-living crisis; they’ve adapted. They’re smarter, more selective, and more mobile than ever. The question is, is your strategy keeping up?
Join us tomorrow as Linda Ford reveals the headline insights from our latest report, based on 8,000 shoppers across Europe and real campaign data from hundreds of brands.
Here’s a glimpse of what you’ll learn 👇
- Why in-store shopping has surged
- The mechanics driving a rise in coupon usage
- How to win over Gen Z shoppers at risk of switching
- Why gamification is a must-have for engagement
- What “mobile-first” really means in 2026
If you’re a brand, retailer, or agency, don’t miss out - secure your spot now.
📅 Thursday 7th May 2026
⏰ 10am (UK)
https://zoom.us/webinar/register/WN_7i__WNGUQG-pk8-xRfwx2g#/
#SaviAcademy #ShopperInsights #RetailTrends #MarketingStrategy #Webinar #ConsumerBehaviour #RetailMarketing
N2O is unlocking exclusive brand access to the UK’s first-ever experiential Manchester Pride Village, creating a new way for brands to show up during one of the country’s most iconic Pride celebrations. 🌈
Designed as an immersive, high-impact environment, the space will give brands the chance to connect with audiences through meaningful, experience-led activations rather than traditional sponsorship alone.
It’s a shift toward more authentic engagement, helping brands be present in a way that resonates, supports the LGBTQ+ community, and adds real value to the Pride experience.
Read more and find out how to get involved here: /n2o-unlocks-exclusive-brand-access-to-the-uks-first-experiential-manchester-pride-village/
#ManchesterPride #Pride #ExperientialMarketing #PrideActivations
A major wake-up call for marketers is here.
The Competition and Markets Authority has fined The AA £4.2m over misleading pricing practices, alongside £720k in refunds to 80,000+ customers.
The issue? Some of the “savings” and offers may have made deals look better than they really were. The CMA is making it clear: if you say something is discounted, it needs to be a genuine saving based on a real, usual price. This matters because these kinds of tactics, like “was/now” pricing or limited-time offers, are common in marketing. But regulators are paying closer attention to whether those claims are actually true.
This isn’t just about one brand. It’s part of a wider crackdown—and a clear message: if you claim a saving, it must be real, provable, and transparently communicated.
With both the Competition and Markets Authority and Advertising Standards Authority watching closely, brands need to make sure their promotions are honest, clear, and backed up by real evidence.
The takeaway? Strong creative still matters, but it has to be backed by solid substantiation, genuine urgency, and compliance built in from the start.
Read more on our website!
