The Finnish National Romance Museum

We are open! This saturday 14.3 our showroom is open and free to visit for anyone and everyone. The designers Julia & Amina will be there 11 to 17 pm. During these hours the showroom/shop is open for everyone without an appointment. You can come try on and borrow our rental pieces, check out our shop, discuss made-to-measure orders or other types of collaborations, or just come say hello and see what we are working on 👋🪡 How to get there: Our showroom is located in Kruununhaka, at Meritullinkatu 33 G. To find the showroom go through the gates to the inner yard of Meritullinkatu 33. There you can find a door to a corridor with the sign Tila33 on the door. Please note that we are open only this saturday 11-17 pm, all other times please contact us to book an appointment.❣️ Welcome!

A custom made Pop Musik 4ever tulle floral dress for @ellinooramusiikki seen on her Nokia Arena concert in November as well as the Finnish Independence day Presidential ball afterparty performance 💖🌸🌼🌷🌻 1st & last picture: @ellinooramusiikki @vin.nny

All pink customized blazer and trousers for @ellinooramusiikki for her Nokia Areena concert last month 💫 The look is embellished with patches, pearls and glass beads, decorative flowers, chains and rough hand stitching🩷🪡🌺 Last picture credit: @attemalaska

Our first Pop-up shop is opening in Kruununhaka, Helsinki on Saturday 29.11. In the shop we have special new products, bestsellers, the whole rental selection to browse and rent out, as well as crazy clearance sale pieces. The shop is located in @tila_kolmekolme in Kruununhaka (Meritullinkatu 33 G, Helsinki). Opening time on satuday is 11-17 o’clock. Other brands included in the pop-up shop event are: @jaanahaaksiluoto @zeppele_flowercrown Warm welcome! Bring your friends aswell for a day of exclusive shopping❤️

Are you looking for something special to wear for an upcoming event? 💝 We have a brand new location for our rental-clothing selection, which you can find in Meritullinkatu in Kruununhaka, Helsinki. The space is open currently by-appointment only 🩷 We want to warmly welcome you to visit us and explore the unique pieces we have for rent. DM or email us to find the perfect look for your upcoming event ✨✨

It’s time to say goodbye… In case you’ve missed it, @liikeshop is sadly closing its doors next week. Liike has been an independent brick and mortar store for many finnish small designers, for 25 years. We are so grateful for the 4 years we were able to be part of Liike, with its great group of designers and brands over the years. Being part of Liike gave us so many opportunities that wouldn’t have been possible otherwise. It gave us a home base in Helsinki to showcase our designs the way we want to, and the possibility to meet wonderful customers and colleagues along the way. This is all thanks to the designers and brands in Liike, most importantly the founders, @vainioseitsonen ✨ Due to the state of the economy, Liike is now closing, and its absence will truly leave a huge hole in the finnish fashion market. You can shop in Liike until 25.10.25. Liike designers will continue by themselves however they see fit, and we will later tell where to physically find our clothing apart from the webshop. We look forward to announce our future plans a bit later💖 P.s The first picture is our first collection in the window display in Liike, and last picture shows an article of our brand written by @hannafreyborg in @helsinginsanomat 2 weeks ago💫

Dusty pink tulle skirt featured in October’s @gloriamagazine 💖 Styling @liisakokkostyling Photography @rosengard

Erilainen työpäivä kun päästiin tuunamaan Ellinooran bändipaitoja 🌸 Pitäisikö tällainen järjestää uudestaan? #thefnrm #thefinnishnationalromancemuseum #ellinoora

Tänään tuunattiin 100 Ellinoora-paitaa 🥰✨️🌸 Kiitos, että kävitte 💕

We are on holiday 16.7-26.7☀️ All online store orders during this time will be shipped after 26.7. Thank you for your patience 💝

A custom-made dress for @ellinooramusiikki 💙❤️🤍 Pictures from @provinssi taken by @riiagrasshill 📸 ✨ #ellinoora #thefnrm

🌸 Meet our fashion partner in July and August: @thefnrm 🌸 Here’s 5 reasons why The FNRM is going to be your new favorite brand: 1️⃣ The FNRM draws inspiration from Finnish national romance—mythology, folklore and the country’s natural beauty—blended into contemporary, Nordic-rough designs. 2️⃣ They embrace traditional fashion-house values—hand‑finishing in Helsinki and limited production—so each piece is unique and thoughtfully made. 3️⃣ The brand uses recycled materials and factory deadstock. Take a look for example their super cute ROMANSSI tote bag! 4️⃣ Looking for a wedding dress or a special something for a special night out? The FNRM offes made-to-measure clothes. 5️⃣ Can’t commit to buying? They also offer pieces for rent. A little piece of The FNRM heaven is now on display in our lobby – come and take a look! #HotelLillaRoberts #FashionPartneroftheMonth #TheFnrm