Marketing in Africa is evolving fast. Digital, data, and creativity are redefining how brands connect with audiences.
Femisire Ajayi breaks down what the future of marketing looks like and how brands can stay ahead.
Watch the full conversation on JustAfrica YouTube.
#marketinginafrica #digitalstrategy #femisireajayi #businessgrowth #brandstrategy #justafrica
2023, I was still actively working on the experiential side of marketing, and was Head of Business at Outori when we got awarded The Most Innovative Experiential Marketing Agency of the Year.
I was also recognized as one of the Top 35 Under 35 Marketing Communications Professionals in Nigeria.
2024, after making the move to the AdTech space with @thisistransmit , we copped the award for Most Innovative AdTech Company of the Year.
‘Moral’ of the story? I have for the longest, worked as a pillar behind many greats, helping to make sure things don’t fall apart while personally moving quietly; Part inspiration for my book being titled ‘Silent Noise’.
Now, while still being that guy, I’m ready to smell, take and nurture all my flowers. So help me God! 😇
#TheFemisire #VGBG #HardWork #IdeasMan #MarketingAndMediaPolymath
I pray that the last few months of the year would have you receiving good news from all over the world. Grace would carry you on its wings to greatness. 😇 #TheFemisire
POV: You’ve been doing sales this whole time and calling it marketing. 😬
Femisire Ajayi @thefemisire on what marketing really is, and why sales and marketing are NOT the same thing.
Watch the full conversation 🎙️ [link in bio]
#MarketingTips #SalesVsMarketing #AfricanEntrepreneurs #BrandBuilding #TERZiDiESPERTi
Over the weekend, another batch of Marketing newbies ventured into the wild World of target audiences, ideas, strategies, and outcomes by presenting their group projects.
I was honored to join seasoned pros in mentoring the participants of the second round of @aimonecompany 's Marketing Mentorship Program over the past couple of weeks. As always, I’m grateful for the chance to share knowledge and ‘shake some legs’ 😅.
Thanks for the honour, Aizehi and the AimOne team.
#TheFemisire #TERZiDiESPERTi #MMP2
“Execution is the chariot of genius” - William Blake
The year was 2022 and I created and produced a 45 episode TV show for MTN Nigeria around football, the delayed 2021 AFCON and the Super Eagles.
#TheFemisire #FlashbackFriday
If you haven’t watched this interview and you work in marketing, you run a business or you’re looking to start one soon; Then you’re doing yourself a bit of a disservice.
Link is in my bio 😉 #TheFemisire
Meet Our Mentor: Femisire Ajayi
CEO, @terzidiesperti
Femisire is an integrated marketing and innovation leader with a career that spans brand strategy, experiential marketing, AdTech, media production, and sports marketing. From founding TERZi Di ESPERTi, a leading award-winning marketing company, Femisire blends creativity, commercial rigour, and execution at scale. A Brandcom award winner, a Top 35 Under 35 honoree, and a Fellow of the Institute of Management Consultants, he brings depth, range, and real-world insight to MMP2.0.
Apply Now Via link in bio
Application closes on February 16th, 2026.
#MarketingLeadership #MMP2 #IndustryMentor #MarketingMentor #aimonecompany MMP2
![POV: You’ve been doing sales this whole time and calling it marketing. Femisire Ajayi @thefemisire on what marketing really is, and why sales and marketing are NOT the same thing.Watch the full conversation ️ [link in bio]#MarketingTips #SalesVsMarketing #AfricanEntrepreneurs #BrandBuilding #TERZiDiESPERTi](https://sp1.picnob.com/p/pt_6739431871104873101045_0_4a67ad8ce358435415190fb4f58b288a.jpg?o=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&h=90da7d183f84b652f2fdba51a21dcfcc)
