The Factory Production Studio

WINLINE Campaign Director | Ernesto Desumbila Director of Photography | Anatol Trofimov Production Designer | Alexey Yandovskiy PRODUCTION | MANEKI.FILM Executive Producer | Marina Reznik Assistant Producers | Jekaterina Vysypkova, Alesya Stratonova PRODUCTION | THE FACTORY Executive Producer | Marina Lukyanchuk Executive Producer | Elena Lukyanchuk Producer | Carrie Ryan Production Manager | Maktoum Noman Production Coordinator | Bruna Weichert Production Assistant | Marcos Farina Director Assistant | Eva Lloret Laffite 1st AD | Georges Cassab 2nd AD | Hamad Noman Movement Choreographer | Anzhela Kasarova Bolt Operator | Sebastian Optiz FPV Pilot | Gavril Shchitsyn Camera Operator / Steadicam | Christopher Keichian Focus Puller | Habib Kadamani 2nd AC | Ali Ayach Assistant Steadicam Operator | Josef Boulos DIT | Arin Brett VTR | Gionathan Trovo VTR Assistant | Ammar Ali VFX Supervisor | Ben McFarlane VFX Supervisor | Vadim Skur Gaffer | Rizwan Mohammed Best Boy Electric | Bilal Key Grip | Remon Awny Best Boy Grip | Danial Awny Assistant Production Designer | Maria Gracheva Art Director | Andrew “Andronico” Del Rosario Props Master | Jose Del Rosario Wardrobe Stylist | Celia Jane Ukwenia Wardrobe Assistant | Astrid HMU | Zera Azmi HMU Assistant | Swapna Manoharan Body Double | Damian Emmanuel Ekezle Background Dancers | Andriy, Andres, Mikhaylo, Paul Angelo, Eduardo, Tom Carre, Yoseph, Variant, Hitesh, Annie, Anyelo, Khalid, Moussa Unit Manager | Gayan Shamika Unit Assistants | Randika Lahiru, Suresh Aruna Chandana Medics | May Virlan Madrigal, Roel Masallo Valero Catering Supplier | Muskan Ohri Catering Manager | Shaan Dewan Pakle Postproduction Producer | Ksenia Korostashevskaya Postproduction Studio | Sauvage

BMW 7 Series Suhail Edition Campaign A Tribute To Arabian Legacy Director | Georgiy Granovskiy Director of Photography | Eugeniy Kozlov EP | Producer | Elena Luka EP | Marina Luka Casting Director | Mariane Tanios Casting Assistant | Mohamad Cast | Mohamad Mussa Art Department | Muhannad Melsi Stylist | Joyce Saade Hair & Makeup Artist | Samar Nabhan 1st Assistant Director | Alyne Kabboul Gaffer | Seman Khoury Best Boy | Sami Hamadin Key Grip | Elie Touma Focus Puller | Elie Nasr Grip Assistant | Final Cut Producer (LG) | Christina Karam Line Producer / Production Manager | Elie Deek Production Assistant | Saif Al Otaibi Post Producer | Pavel Tchugunov CG Generalist | Pavel Mikhailenko Compositing & Cleanup | Ilya Gulin Original Music, Sound-Design & Final Mix | Monoleak (rep. by NEU) Color | Alexander Zolotorev Tech Edit | Ayk Mkrtchyan Service Production | LetterGray Special Thanks To: BMW Middle East and Serviceplan Middle East

BMW 7 Series Suhail Edition Campaign A Tribute to Arabian Legacy Photographer| Kartik Sadekar EP|Producer| Elena Luka EP| Marina Luka Photography Assistant| Aswathi Kuniyil Casting Director| Mariane Tanios Cast|Mohamad Mussa Art Department| Muhannad Melsi Stylist| Joyce Saade Set Assistant| Ivan MUAH| Samar Nabhan Equipment Light| Final Cut Service Production| LetterGrey Producer| Christina Karam Production Manager| Elie Deek Production Assistant| Saif Al Otaibi Special Thanks To: BMW Middle East and Serviceplan Middle East

JMS_EWC Takeover After creating the original campaign for JMS x EWC, we were challenged with a new task: transforming the existing 40-second film into a large-scale media art piece designed to light up Riyadh Boulevard. The goal was to synchronize every element into one seamless visual show — a bold extension of the campaign into a dynamic public experience. It was both a fun and inspiring journey, and we are truly grateful to everyone who took part and made this project possible. Production House | The Factory Production Studio Executive Producers | Marina Luka & Elena Luka Producer | Marina Luka Line Producer | Carie Maree Rayan Post Producer | Pavel Thugunov Music & SFX | Tim Aminov 433Sound Mapping Content & Graphics | Toggle Studio / Koshta Collective / Evgenia Afanasieva Serviceplan ME Team Creative Director | Sameer Suri Associate Creative Director | Rahul Sharma Art Director | Paulina de la Torre Senior Art Director | Radhi Kundan Raut ACD - Head of Arabic | Rana Ahmad Studio Head | Muhammad Ejaz Asif Senior Graphic Designer | Jose Najera Account Director | Ayman Fouda Senior Account Executive | Hussein Jaber General Manager | Ramy Abdelrahim Motorsports Director | Rudy Khoubbieh Head of Production | Hicham Soubra Agency Producer | Abdelrahman El Gabry Agency Producer | Antoine Nassif Special thanks to JMS team Munir Khoja Malek Hamam Abdullah Jamous Hasan Farshooti Service Production | Letter Grey | Elie Khayat

BMW We Speak M 2025 Client| BMW Middle East @bmwmiddleeast Agency| Service Plan Middle East @serviceplangroup.me Director-DP DUO| Anatoly Trofimov @trofimov_t & Andrey Krauzov @lightfromabyss TF_BLACKLIST Editor| Vlad Yakunin @amzek TF_BLACKLIST EP/Producer| Elena Luka @elenaluka EP/Producer| Marina Luka @_luka_mv_ Producer| Ulia Petrov-Labina @uliapetrova Production Manager| Kurt Barretto @savantkurt Production Coordinator| Sarah Fazal Picture Car Coordinator| Elviza Ibragimova @imelviza Production Assistant| Samir Abdul Rehman @abdulcinematicfilms Sound Producer | Tim Aminov @timaminov Music/SFX| 433 Studio @433sound VFX| Anchous @anchous Color| Andrey Garni @andrey_garny Editor Assistant| Ayk Mkrtchyan @archang333l Head Precision Driver| Martin Ivanov @martini1977 Coordinator Precision Driver| Ben Menzies @bmenzies18 Precision/ Dynamic Drivers| Lukasz Burdziak, Stuart Rafferty, Niccolò Fava, Akash Kumar, Navin Jacob, Brandon Day, Alexander Macfarlane, Daniel Mackie @dan.mackie , Alexander Bucholtz, Jonathan Guntley @jonboydxb , Ashfaq Ahmed, Muhammad Ahmed Ashraf, Michael Pegrume 1stAD| Onur Demirtas @onurdemirtasfilm 2ndAD| Carol Fernandes  SC Op| Nikita Demidovich @_n.demidovich_ 1st AC| Nikita Petza @nikita_petsa 1st AC| Shady El Shindidy @el_shindidy 2nd AC| Ahmed Chettar 2nd AC| Maro Magdy VTO| Rangana Ranamuka DIT| Omer Yucel @mushroomonset RA Driver| Mansoor Parol @mansoorparol RA Operator| Petar Bacik @petarbakic Gaffer| Patrick Maroun @patrickmaroun_ Gaffer BB| Eddy Maroun Gaffer BB| Alexey Voinov @kino_ne_teatr Sparks| Nikolai Chekriakov, Oleg Shakhian, Egor Ignatenko @ignatenko__egor Key grip| Amar Gurung Key grip BB| Sajad Key grip Assistant| Taim Drone Company| Momentum @momentum.lb FPV  Pilot| Manuel Bassel @manuelbassil Inspire Pilot| Bachir Mouksrzel @bachir_photo_phactory , Haytham Achkar @highsamachkar Dron Pilot Assistant| Zishan @eyes_in_the_air Equipment| Gamma @gammaengineeringmiddleeast

DAZED MENA x Stone Island Director|Chndy Director of Photography| Anatol Trofimov Creative Editor| Nikita Kuhn Dazed Mena Producer| Fatima Mourad Producer| Marina Luka Production Manager| Nader Almahri Production Coordinator| Ahmed Newton Stylist| Ali Farouk Stylist Assistant| Rana Zain, Salma Abu Seif, Arya Mohan Post Production| Studio KÜHN: Creative Mixed Media Artist| Sergei Muzraev Music / Sound Design| SALUKI,SENSEE,J. ROUH Editor Assistant| Ayk Mkrtchyan Titles Design| Vanya Pogorelov Grading| Nikolay Vavilov 1st AC|Tony Ibrahim Instagram Key Grip| Francesco Paolo Pudda Spark| Vitaly Tatarenko Equipment Provided by| Gamma Instagram TV TOK Special Thanks to Jane Afanasieva for a field support

IRTHI Craft Council 10 Years Of Craftsmenship Director| Aurelia F Coton DOP| Anatol Trofimov TF_BLACKLIST Special Thank you| James F Coton EP/Producer| Elena Luka EP/Producer| Marina Luka Producer| Ulia Petrova Production Assistant| Danemie Casumpang Art Department| Koshta Collective Set Design| Daria Partnis Set Assistant| Ivan 1st AC| Zaven Barsoumian 2nd AC| Sabrine El Basri Key Grip| Amar Gurung Sparks|TvTok Equipment Camera| Gamma Equipment Light| TvTok Editor| Nikita Kuhn Music Supervisor| Joseph Petitpain BMM Network Music Composer| Brit Myers SFX| Alexandra Klimova VFX| Anchous Color| Nikolay Vavilov Our deepest thanks to the IRTHI Council for entrusting us with the creation of this piece. It was an honor to stand alongside the artisans—guardians of heritage—and to be inspired by the stories, traditions, and timeless beauty they carry within. Through their hands, culture becomes legacy, and art becomes a living voice

Campaign BMW XM 2024 Photographer| Ziga Mihelcic TF_BLACKLIST Client| BMW Middle East Agency| Service Plan Middle East EP/Producer| Elena Luka EP/Producer| Marina Luka Producer| Ulia Petrov-Labina Production Manager| Carrie Rayan Production Coordinator| Allan Nesbit Production Assistant| Daisy Thomas/David Edmondson Digital Op| Mark Offemaria Assistant| Leo at TvTok Wardrobe Stylist| Cecile Crolais HMUA| Sophie Leach Cast| Ahmed M at Bareface Equipment| Hot Cold Location Manager| Mahmoud El Kourdy Government Liasion| Nawaf Noman A Very Special Thank you To: Mariam Al Rousan and Bianca Dorneanu SP Team: Natalie Shardan, Karim Mroueh, Vineeta Vasisht, Laith Alemailat, Tania Zebian, Akhilesh Bagri, Nishant Shah, Andre Couto, Aashna Gopalkrishnan, Kenneth Barnes, Alejandro Bucoy, Yasir Baloshi, Nehal Salah, Mariam Maroof, Geetika Sood, Saquib Wakankar

Campaign BMW XM 2024 Director-DP| Vladimir Ushakov TF_BLACKLIST Client| BMW Middle East Agency| Service Plan Middle East EP/Producer| Elena Luka EP/Producer| Marina Luka Producer| Ulia Petrov-Labina Production Manager| Carrie Ryan Production Coordinator| Allan Nesbit Production Assistant| Daisy Thomas/David Edmondson 1stAD|Anas Rawashdeh 1st AC| Zaven Barsoumian 2nd AC| Sabrine El Basri Precision Driver| Martin Ivanov RA Driver| Michael Klam RA Operator| Petar Bacik RA Head Operator| Richard Forrest Gaffer| Rizwan Malik Gaffer BB| Muhammad Bilal Sparks| Gamma/ TV TOK Key grip| Remon Tanas Key grip BB| Shahid Iqbal Drone Company| Momentum/Mohhamed Location Manager| Mahmoud El Kourdy Government Liasion| Nawaf Noman Wardrobe Stylist| Cecile Crolais HMUA| Sophie Leach Cast| Ahmed M at Bareface Equipment| Gamma Editor| Nikolay Ivanov Sound Producer| Tim Aminov Music/SFX| 433 Studio VFX| Odesey Color| Andrew Bushmin A Very Special Thank you To: Mariam Al Rousan and Bianca Dorneanu SP Team: Natalie Shardan, Karim Mroueh, Vineeta Vasisht, Laith Alemailat, Tania Zebian, Akhilesh Bagri, Nishant Shah, Andre Couto, Aashna Gopalkrishnan, Kenneth Barnes, Alejandro Bucoy, Yasir Baloshi, Nehal Salah, Mariam Maroof, Geetika Sood, Saquib Wakankar

HARVEY NICHOLS Dubai The Return Campaign 2024 Photography| Abdulla Artuev Photography Assistant| Vitali Tatarchenko HN Creative Director| Jade Chilton HN Stylist| Maria Laura Rizzi HN Junior Stylist| Kaeun Kim Set Design| Koshta Collective Head MUAH| Ivan Kuz Model| Mayrah/Ahmed Producer| Marina and Elena Luka Equipment| TV ToK, HotCold

Here we go

@loropiana photo and video campaign shot in AlUla Photography by Amina Zaher @aminazaher Film by Anatol Trofimov @trofimov_t Produced by TFPS @thefactoryme #LoroPianaCampaign #TFPSProductions #FashionCampaign #TimelessElegance