The New Rules of Attention. July 17th. London.
More and more, your customers are going to find you by asking AI.
But if AI can't find you, it can't recommend you.
The internet is quietly moving from search...to recommendation.
That's what this workshop is all about.
Link in Bio.
We are looking forward to summer on the farm.
It will be a different kind of summer this year.
The main Do event is taking a pause, and three smaller one day events will be making an appearance.
The first, 'Second Mountain' is on Saturday 4th July.
This is for those who have been following a path but are now facing changes in their life. Those who suspect their best work might still be ahead of them.
A one-day gathering for people asking the same honest question:
If Iâm not done yet⌠whatâs next?
We have just 14 tickets left.
More info in the bio.
Thrive.
July 25th 2026.
A one day gathering on the Do Farm.
.
For people who want to use AI to grow their business, and don't want to be left behind, but do want to stay human in the process.
The little bit of spring sunshine has had us dreaming about eating, singing, and dancing in the garden together again next year.
Good luck to everyone filling out their applications this weekend - 2027 is going to be a special one. We canât wait. â¨
Wouldnât you love a signpost that said this?
The right way.
The wrong way.
Life isnât quite that simple.
Instead we plan.
Research.
Prepare.
Then, we... delay.
There are very few wrong decisions.
But there are plenty of expensive delays.
Somewhere between here and there is the moment.
Oh.
Itâs where the fog clears.
You get permission from somewhere.
You donât even know where.
Everything after âOhâ is just courage.
To follow your heart.
To take the risk.
To walk away from safety.
Tomorrow, The Do Lectures closes applications for Do 2027.
Give it some thought.
But not too much.
The real cost isnât the ticket.
Itâs another year on pause.
You have until midnight on Friday (27th February) to register. Link in bio.
Weâve never done this before.
When we close registration for interest in Do Wales 2027, weâre going to do something mildly bonkers.
Weâll take every name.
Put them in a hat.
And pull one out.
That person gets a free ticket to Do Wales 2027.
No catch.
No small print.
Just a Golden Ticket.
Because our aim is to make Do 2027 the most magical one we have ever done.
And magic needs moments.
If your name gets pulled out of the hat â thatâs your moment.
If youâve been thinking, âMaybe one dayâŚâ
This is your nudge.
Throw your name in the hat.
Registration closes midnight on Friday 27th February.
Link in bio.
We have just released the first of our '3 days in Summer' events.
The Second Mountain.
This is for those who suspect their best work might still be ahead of them.
A one-day gathering for people asking the same honest question:
If Iâm not done yet⌠whatâs next?
If you are over 50, itâs not over.
Not even close.
Saturday 4th July.
An email has been sent out to everyone on our mailing list.
Will you be joining us?
A reminder that blue skies are on their way, slowly but surely.
DO Wales, 8-11th July 2027
Only 100 places.
Link in bio to register your interest.
[Applications open 27th February 2026]
The Last Writes.
On the final day of The Do Lectures, we invite everyone to write down one thing theyâre ready to leave behind.
A worry. A belief. A story thatâs outgrown its purpose.
Each note is sealed in an envelope and placed on the fire, a small ritual of release, a reminder that letting go is an act of courage too.
As we step into a new year, we rush to list what we want to begin.
But sometimes the real power lies in deciding what weâre willing to stop carrying.
To make space. To start lighter.
This is where you say:
Iâm in đĽ
DO Wales, 8-11th July 2027
Only 100 places.
Link in bio to register your interest.
[Applications open 27th February 2026]
![A reminder that blue skies are on their way, slowly but surely.DO Wales, 8-11th July 2027Only 100 places.Link in bio to register your interest.[Applications open 27th February 2026]](https://sp1.picnob.com/p/pt_6735183769673941272429_0_6b532b0f1044b1e9bb6045ec0497de21.jpg?o=aHR0cHM6Ly9zY29udGVudC1vcmQ1LTEuY2RuaW5zdGFncmFtLmNvbS92L3Q1MS44Mjc4Ny0xNS82MjMwNDE2MTZfMTg1NTg2NjM1MzUwMDgyMzZfNTA4OTUxMzcxOTkyNTU0NzYxOV9uLmpwZz9zdHA9YzAuMTgwLjE0NDAuMTQ0MGFfZHN0LWpwZ19lMzVfczY0MHg2NDBfc2gyLjA4X3R0NiZfbmNfaHQ9c2NvbnRlbnQtb3JkNS0xLmNkbmluc3RhZ3JhbS5jb20mX25jX2NhdD0xMDgmX25jX29jPVE2Y1oyZ0ZxbXpFUFZRb3pRaGFMWWowZEg3YVk2VnZrYVBwUWxBLTRxQlVrUWYwX1kwT0pPV2NqU1U3UW5vQWlXRHNEX08wREVGbFZfTndSSW0tUkIzWjgzWHF4Jl9uY19vaGM9RENGSzE2OXlicm9RN2tOdndGX0UzUmsmX25jX2dpZD04TlEtZkd1WFAtMVFXV2JldktNZFRnJmVkbT1BUFU4OUZBQkFBQUEmY2NiPTctNSZvaD0wMF9BZjVUTzVVSHZwVEc4SFZlTTk2SU9BblF2WExiazBsdGFaay1xMFZFaVdMeHVRJm9lPTZBMEYyQjZEJl9uY19zaWQ9YmMwYzJj&h=cfd98a7f306d0c9c7bfab5fa4c003ad0)
![This is where you say:Iâm in DO Wales, 8-11th July 2027Only 100 places.Link in bio to register your interest.[Applications open 27th February 2026]](https://sp1.picnob.com/p/pt_6735637133223849661518_0_5c27e66fd0f9a36ac724980c1393fa66.jpg?o=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&h=2f8f275231009cd3a8fab46725f37b3b)
