ALT TEX

Happy Earth Day! 🌎 Fashion is said to mirror our culture- but what does it say about our culture when its production puts our planet at risk? The fast fashion industry operates on a relentless pursuit of quantity over quality, producing about 100 billion garments annually. But what’s the true cost of this convenience? With 60% of our clothing being made from plastic, and 87% of it ending in landfill or incinerators. Fashion has a big impact on our planet. Earth Day serves as a much-needed nudge reminding us of our duty to cherish our clothing and sustain our planet. While we’re on the pursuit to take on this challenge by creating fabric from food waste, here are some fashion choices you can make to help: 1. The most sustainable clothing is the one you already own. Let’s opt for quality over quantity when making shopping decisions. 2. Educating ourselves about sustainable clothing and prioritizing such purchases. 3. Selecting clothes made from natural materials like organic cotton, linen, or hemp, or choosing polyester alternatives - though these have their own challenges, they reduce the impact of plastic and microplastic pollution on our planet. 4. Researching brands to support those committed to sustainability. A good bet is smaller and slower fashion brands as they limit overproduction. 5. Thrifting more! 6. Participating in clothes swap with your family and friends. 7. Learning basic clothing repair skills to extend the lifespan of our wardrobe. 8. Washing in cold water to keep clothes newer for longer and laundering clothes only when needed. 🔍 You can learn more tips here: /campaign/sustainable-fashion/ #earthday #earthday2024 #sustainability #fashionevolution #sustainablefashion #ethicalfashion #ethicalclothing

🍽️ Did you know that Canadians produce over 50 million tonnes of food waste annually, resulting in substantial resource losses and greenhouse gas emissions? The impact of avoidable household food waste equals 2.1 million cars and 9.8 million tonnes of CO2 emissions. 🌎 When food ends up in landfills, it decomposes and produces methane, a potent greenhouse gas. Methane’s warming effect is eighty times more powerful than carbon dioxide over twenty years, making it 25 times more damaging to the environment. Yeah… that can be the aftermath of those rotting bananas in your kitchen. 🍎It is Food Waste Action Week this week. At ALT TEX, we aim to make a significant impact by adopting mindful consumption habits, reducing waste, and advocating for sustainable practices. Learn more about how we’re tackling the food waste problem on our website: thealttex.com #foodwasteactionweek #foodwaste #foodwastewarriors #sustainability #sustainableliving #ethicalconsumer #lovefoodhatewaste

This plastic bag of food waste is anything but waste—we see it as an opportunity. Food loss and waste account for about 4.4 gigatons of greenhouse gas emissions annually. According to the UN Environment Programme, if food loss were a country, it would be the third-largest greenhouse gas emitter behind China and the US. Turning something out of nothing is a difficult task. Turning food waste into one of the world’s biggest polluters, fabric - is almost impossible. 𝘈𝘭𝘮𝘰𝘴𝘵 👀. But we like impossible. #foodwaste #sustainablechoices #sustainableliving #ethicalclothing #wastemanagement #biotextiles

Paris Fashion Week is coming to an end. While tuning in and watching your favourite designers and models make a statement is part of the fun, the environmental cost of fashion weeks is often overlooked. Imagine a world where clothes made from food waste are taking over the runway instead of clothes made from plastic and other non-recyclable fabrics. Oh and don’t worry, clothes made from ALT TEX fabric will look and feel like the clothes in your wardrobe— not like the apple that’s been sitting in your kitchen a little too long 🍎 #parisfashionweek #fashionweek #sustainablefashion #foodwaste #fashionrevolution #ethicalfashion #sustainbility

Why go green? Because we have to. Greenwashing won’t save the industry, a radical shift in how we produce our fabrics will. Our planet simply doesn’t have enough oil, water, and land to keep up with fashion trends while trying to fulfill basic survival needs. By replacing some of the world’s most valuable resources in fabric production - like petroleum 🛢️, with abundant waste streams - like food 🍎, we don’t have to fuel fashion at the cost of food security, diminishing oil reserves and other catastrophic issues facing the planet. #foodforthought #endfashionwaste #fastfashion #foodwaste #circulartextiles #textileinnovation

Planet positive fashion? 💭🌍 Imagine a world where fashion not only speaks to style but also to the preservation of our planet. What if instead of just wearing clothes that weren’t harming the planet, we wore clothes that were actually helping it? By creating fabric from the world’s most abundant waste source - food, we’re not just reducing, but are actually diverting waste and GHG emissions through smarter fashion choices 🌱💼 #planetpositive #foodtofabric #sustainableliving #ethicalclothing #fashiontakesaction #fashion

We get it, fashion’s entire pollution problem can’t be captured in an aesthetic Instagram post. The problems are layered, primarily being fueled by hyper-consumerism and resulting in overproduction. But let’s talk polyester - It’s the driving force behind fashion’s overproduction frenzy, but here’s the truth: polyester is plastic. This means when we choose a disposable fashion trend over the planet, we’re sending 42 million tons of plastic waste to landfills and are extracting up to 342 million barrels of oil from the earth each year. Some studies show synthetic textiles like polyester account for 40% of the environmental impact made by the fashion industry. It’s the biggest lever we have to meet GHG reduction targets. It’s about time someone pulls that lever. 🙋‍♀️ #sustainablefashion #fashionproduction #ethicalclothing #sustainability #polyester #biotech #clothingwaste

Our patent-pending food-to-fabric technology is reinventing the precedence set by the industry, without reinventing the wheel. ALT TEX’s food-waste based polymers plug into polyester’s existing supply chain, paving the way for large-scale, cost-efficient production – a true evolution in synthetic textiles 🔄🌏

Our food-to-fiber process may seem like a mystery at first, but here’s a closer look: 🔍👀 The process starts with food waste being fermented in a bioreactor. That’s the alien spaceship-looking machine in the third photo. It looks a little scary but it uses microbes to ferment food waste in a similar process we’ve been using for decades to brew beer and kombucha. This age-old fermentation process converts landfill-destined food waste into chemicals that are synthesized into bioplastics. Then, using the same supply chain as polyester manufacturing, that bioplastic is melted and extruded into fibres that are woven into fabrics. Your favorite fashion brands can then use the material to responsibly create the same styles we love today. So: food —> fermentation —> fiber —> fabric —> fashion —> feeling good while looking good in planet-positive style.

Bored with the fashion norm and the excuses made by the industry? So were we - that’s how ALT TEX was born. ALT TEX is a biotech startup that came together as a group of scientists and entrepreneurs passionate about the fashion industry and tired of its stagnancy. We believe rapid and radical innovation is the only way to overcome the industry’s complacency, and that it will take small groups of innovators on the outside looking in to do that. 💡 What to learn more about our story? Visit us: /story/ #biotechnology #innovativedesign #circulartextiles

Biotech meets food waste meets fashion 🤝 what’s the result? 👕 high performance - sustainability doesn’t have to come at the cost of performance. Our food-waste-based fabrics look, feel, and behave like the highly durable textiles we wear today. 🌍 sustainable - after you’ve given your favourite shirt years and years of love, the material can both be industrially biodegraded and recycled. 💰accessible: prioritizing the planet and our people can’t cost the same as fast fashion, but our highly scalable technology makes sustainable solutions accessible - no kidneys being sold here!

cue intro -👋 Hi, we’re ALT TEX, we’re using the world’s most abundant waste source – food, to overturn one of the world’s most polluting industries – fashion. We’ve been around a little while so we thought it was finally time to introduce ourselves. We’re a team of scientists and entrepreneurs leveraging the power of biotechnology to create biodegradable and carbon-neutral fabrics engineered from food waste. Our patent-pending fermentation technology can replace the petroleum-based materials we wear today that generate 55 million annual tons of landfill waste. So basically: plastic out, fabric waste out, food waste out - high quality and highly sustainable fabrics in. Oh ya - and it looks and feels the same way as the stuff we wear today, so your OOTD will still crush it (without crushing the planet).