The ADCC

The 2026 ADCC Awards are now open for entries. Enter your work by June 12.⁠ •⁠ •⁠ Enter your best advertising, design, photography, illustration and digital work into the #ADCCawards. (Link in bio)⁠ •⁠ •⁠ This year’s campaign is designed by @paprika_design , with an original typeface by @julien_hebert and music by @cultstudioooooo .

2025 #ADCCawards winner: @rethinkideas won SILVER in the Experiential - Commerce category for their entry Coors Light Consigne Vintage for Molson Coors Beverage Company.⁠ ·⁠ ·⁠ Coors Light launched an exclusive collection of authentic vintage clothing, available at Carole Vintage in Montreal. 70 Coors Light pieces were spotted online and acquired at marked-up prices to create this collection. Fans could purchase these unique items in exchange for a simple case of 12 empty Coors Light cans. An innovative way to reward their loyalty while promoting upcycling and recycling, thus reinventing the principle of deposits.

2025 #ADCCawards winner: @lg2canada won SILVER in the Brand Identity - New Brand (Large Enterprise) category for their Ateko Visual Identity for Bell.⁠ ·⁠ ·⁠ Ateko is Bell Canada’s new brand focused on AI-driven tech automation. Their identity embodies a hi-tech spirit with human warmth. The brand icon represents connection (connecting multiple platforms) and balance (using automation to help balance workflows).

2025 #ADCCawards winner: @underlinestudioinc won SILVER in the Complete Book Design category for their entry Archive/Recollection: 75 years of the Advertising and Design Club of Canada for The Advertising & Design Club of Canada.⁠ ·⁠ ·⁠ Archive/Recollection: 75 years of the Advertising & Design Club of Canada brings together a curated selection of the best and the most influential work in Canada. Pulled from the archives of 75 years of ADCC annuals, the work featured in this book charts the development of the country’s design and advertising industry. Each decade is introduced by an industry insider, giving readers a glimpse of the hot topics of that era.⁠ ·⁠ ·⁠ Order your own copy of the 75-year Archive today through the ADCC website, link in our bio.

2025 #ADCCawards winner: @fela.tv won SILVER in the Non-Commercial Film Craft category for their entry Catch Me for Apashe.⁠ ·⁠ ·⁠ “Catch Me” combines orchestral-electronic music with a narrative about a child escaping a coercive cult. The video draws on cultural and historical references, including the Waco siege, to explore themes of authoritarian control, spiritual struggle, and liberation. Catch Me explores the intersection of influence, indoctrination, and control through the lens of cult dynamics. The concept was inspired by a real conversation Apashe had with a former Mormon, which led them to reflect on the parallels between religious devotion and the intense followings that can form around artists.

Join us in Toronto on Thursday, May 28 for Craft Club, hosted by @spy_films !⁠ ⁠ This edition of Craft Club is all about Creative Value vs Production Value, featuring a panel of creatives: Nancy Crimi-Lamanna (@tbwacanada ), Spencer Ryan (@zulualphakiloinc ), Brendan Scullion (@rethinkideas ), and Michelle Spivak (@leotorontocanada ), moderated by Alexis Bronstorph (@nfainc )⁠ ⁠ Can true craft exist in a same-day, real-time content cycle? What elements of creative craft are worth slowing down production for? Does high production value still signal craft & quality—or just budget? Hear their insights on these questions and more.⁠ ⁠ Craft Club is an event series for the creative community focused on the craft behind our work.⁠ ⁠ This event is free for ADCC members or ticketed for non-members. Space is limited, get your tickets now! Link in bio.

Join us at the Arts & Letters Club on June 4th for the next edition of Design Talk.⁠ ⁠ Stephanie Yung (CDO, @zulualphakiloinc ) will sit down with guest host Ryan Crouchman (Partner/VP/ECD/Design, @lg2canada ) to talk about her work, her career, and her approach to design.⁠ ⁠ ⁠ Stephanie is the Chief Design Officer at Zulu Alpha Kilo. Her expertise lies in establishing brand visions for the future and translating how a brand looks, feels, and behaves across experiences, products, and services.⁠ ⁠ Her work has earned global recognition at every major award show, including The One Show, D&AD, Cannes Lions, ADC, and Fast Company's Innovation by Design. Among her most celebrated contributions is championing the world's first encyclopedia for Microaggressions, The Micropedia, which garnered international acclaim.⁠ ⁠ Stephanie is passionate about nurturing the next generation of design talent. She co-chaired Canada's inaugural Young Lions Design jury and has mentored emerging artists through the National YoungArts Foundation, many of whom go on to be recognized as U.S. Presidential Scholars in the Arts.⁠ ⁠ In her spare time, you’ll find Stephanie binging music documentaries or getting messy with her 7-year-old daughter, usually involving paint, Eye Spy puzzles, and K-pop duets.⁠ ⁠ ⁠ Tickets are limited, grab yours before they're gone! See link in bio.

2025 #ADCCawards winner: @caserne won SILVER in the Brand Identity - Rebrand (Large Enterprise) category for their rebrand of Club Piscine.⁠ ·⁠ ·⁠ Club Piscine is Quebec’s largest retailer of pools, garden furniture, barbecues, spas, and fitness equipment with over 40 locations. As the company approached its 35th anniversary, the goal was to refresh the brand’s identity while staying true to its origins and appealing to the expectations of a new generation. Club Piscine aimed to modernize the brand while staying true to its roots and meeting the expectations of a new generation. The goal was to elevate the perceived quality of the products and refresh the brand image, while maintaining its essence—one that evokes warmth, happiness, and a sense of family.

2025 #ADCCawards winner: @rethinkideas won 2 SILVERS in the Creative Technology and Digital Education & Information categories for their entry HTM-ELLES for Concertation Montréal.⁠ ·⁠ ·⁠ In French, Quebec’s dominant language, grammar is gendered; nouns and adjectives change depending on whether they refer to a man or a woman. Traditionally, the masculine form is used by default, even when referring to a mixed or predominantly female group. This is the result of a deliberate rule established in the 17th century, when male grammarians declared that the masculine should always take precedence.⁠ ⁠ To counter this, a form of “inclusive writing” has emerged that uses punctuation (generally a dot) to include both genders in a single word; for example, confiant.es (confident men and women). It’s a small typographic gesture that carries a big symbolic weight: making women more visible in language. However, on digital platforms, words like confiant.es are misread as URLs, turning them into dead links that lead nowhere.⁠ ⁠ To mark International Day of Women and Girls in Science, over 30 broken URLs, all created by the use of inclusive writing, and all corresponding to empowering adjectives from the French language, were acquired as active links directing to the platform HTM-ELLES.ca. There, visitors could discover the journeys of 19 inspiring women driving innovation in AI, engineering, cybersecurity, astronomy, and beyond.

2025 #ADCCawards winner: @wedgestudio won 2 SILVERS in the Brand Identity - Rebrand (Small-Medium Enterprise) and Package Design, Series categories for their rebrand of Live Soda .⁠ ·⁠ ·⁠ Live Soda sought to reinvigorate their brand to speak to a modern consumer, gain key retail relationships, and amplify the nostalgic taste lineup through a revived design. The design solution draws inspiration from principles of soda’s heyday: Strong unique shape, bold memorable logo, bright tasty color.

2025 #ADCCawards winner: @nfainc won SILVER in the Direct - Out of Home category for their Look for the Leaf campaign for Maple Leaf Foods.⁠ ·⁠ ·⁠ With a “Buy Canadian” movement surging across the country, Maple Leaf Foods knew they couldn’t just say they were Canadian, they needed to ACT Canadian.⁠ ⁠ Look For The Leaf is a national campaign by Maple Leaf Foods that features over 15 of their competitor brands that showcase the iconic “Made in Canada” maple leaf on their package. The campaign drove to a microsite to help Canadians “Shop the Leaf,” directly bringing shoppers and brands together. The movement, a coalition now 50 brands strong and growing, has one unified purpose and a simple call to action; to look for the leaf on the shelf, even if it isn’t the one you find on a Maple Leaf Foods pack.

2025 #ADCCawards winner: @leotorontocanada won SILVER in the Mobile category for their entry Text Peanut 1,300 Times for Smucker Foods of Canada Corp.⁠ ·⁠ ·⁠ Text Peanut 1,300 Times was created to reinforce the product’s most compelling proof point: that there are over 1,300 peanuts in every jar of Jif. All people had to do was text the word “PEANUT” again and again; the first 1,300 to get to 1,300 “PEANUT” texts got a free jar of Jif. The campaign leveraged Canada's digital culture, targeting Millennials and Gen Z with an interactive, share-worthy experience.