This time last month, we were OOO at @offfest . So much inspiration and provocation around creating brave, culturally resonant work; and a lot of great reminders around the importance of building and belonging to creative communities - so many amazing ones around. Feeling nostalgic for the Catalan heat and all the great people we got to spend it with 🔥
#innovation #strategy #branddesign #offf
Twist. Lick. Dunk. Repeat. ⚫👅🥛
Thanks to our partners in playfulness: @oreo , @saatchi_germany – and to @benkido.3d and @andrewwhittleanimation for bringing our cookie embossments and packaging to life through delicious 3D and motion.
#innovation #strategy #branddesign #cookiedesign #twistlickdunk
Another fantastic year at The Otherly!
A massive thanks to our clients for the trust, and to our brilliant team for the thinking, craft and energy that they bring to everything we do.
We’re really proud of the work this year, and excited for 2026! See you on the other side. 🥂
#branddesign #innovation #strategy
We built out a comprehensive identity and toolkit to allow them the flexibility to speak to the variety of stakeholders, and an engaging way to state the facts. Introducing a set of brackets to hold the brandmark helped cement our presence as a collective and set the foundation for a flexible bracket system – allowing for a consistent graphic language to brand the wide range of touchpoints we needed to consider.
Full Case Study at Link in Bio!
#kidsfoodanddrinkcollective #brandidentity #TheOtherly
The refreshed identity – guided by the creative vision of ‘filling the gap’ between what’s on shelves, and what good Kids’ food actually is – brings strength and impact to the messaging, giving the brand presence as a collective movement, with a joyful, foodie spirit at its core. Infusing Jess’ witty, challenger attitude into the tone of voice; supporting it through playful illustration, confident typography, and warm, food-inspired colours to elevate the brand’s expression 🍴
#kidsfoodanddrinkcollective #brandidentity #TheOtherly
The Kids’ Food & Drink Collective is a membership association and a movement – formed by parent-led brands determined to challenge and change Kids’ food and drink culture. The Collective exists to change perceptions, gathering accredited, healthier Kids’ brands under one platform and making better choices easily identifiable and accessible for parents. They needed to breathe new life into the brand and convey their messaging in a stronger way for brands, parents and retailers. The ambition? The creation of a new Kids’ food category, unapologetically taking up space in supermarkets.
Our refresh shifted them into a more optimistic, feelgood space, focusing on celebrating the abundance and variety of nutritious and delicious Kids’ food and drink that the brands within the Collective bring. Spoiler: There’s a lot! 🍴
#kidsfoodanddrinkcollective #brandidentity #TheOtherly
Halloween on a Friday night!? 🕸️🎃👻🍫 Get your bowls of candy ready, your bottles of wine unscrewed, and be prepared for the Demon Hunters (amongst others!) to take over the neighbourhood! ✨😈🍬
#brand #design #innovation #packaging #identity #Halloween #TheOtherly
Sustainability played a crucial role in this relaunch, with the removal of plastic windows and hot foils in favour of more eco-conscious materials and finishes. Our ambition was to take the brand forward – preserving their heritage as the beloved and iconic Mozartkugeln and reclaiming their status as the definitive indulgent chocolate souvenir 🇦🇹
#Mirabell #Mozartkugeln #Chocolate #Confectionary #Brand #BrandRefresh #Packaging #Design #TheOtherly
Inspired by the intricate ceilings of Vienna’s concert halls, the new identity merges nostalgia with modern luxury. As a powerful symbol of authenticity and prestige, we quite literally gave the brand a crown – elevating its brandmark on pack to reinforce its place as ‘The Original.’ Decorative elements, delicate embossing, and refined print finishes enhance the packaging across 20 product formats, further reinforcing its premium positioning.
#Mirabell #Mozartkugeln #Chocolate #Brand #BrandRefresh #Packaging #Design #Gifting #TheOtherly
Mirabell Mozartkugeln is an Austrian icon, created 100 years after Mozart’s death as the perfect symphony of chocolate and tradition. With its signature round shape and harmonious blend of ingredients, it transports consumers back to the golden age of imperial Austria - evoking Vienna’s grand concert halls, opulent flair, and the timeless music of Mozart 🎵
#Mirabell #TheOtherly #Mozartkugeln #Chocolate #Brand #BrandRefresh #Packaging #Design
