This one was more than a campaign for me.
In 2017, a hairstylist destroyed my hair. I was gutted—not only because of what happened but because I LET it happen.
So, when @amika reached out about their hydration series, I told them I didn’t think they made products for hair like mine.
After a sit-down, the team assured me, “That’s exactly why you’re here—so more people know we do.”
📸 @laracallahan
Hair: @thestylist.jamie + @dre_on_hair
MUA: @fredymua + @jake__dupont
Styling: @almudenagg + @gabbyhannley
Special thanks to the Amika team for answering all of my questions 🫶🏾
@calitinahair for saving my hair all those years ago + @nikoweddlecuts for the new cut
