The Interline

@the.interline

The technology magazine for fashion & beauty professionals.
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Weeks posts
This week fashion got a unique case study in “vibe coding” from a footwear brand, while a retail / delivery service partnership and a pitched legal battle between ultra fast fashion giants show different angles on a new frontier of disposability. Read this week’s news analysis over on The Interline.
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1 day ago
Despite individual brand efforts, fashion’s footprint has continued to grow. The upshot might not be immediately catastrophic, but a slow set of signals are reinforcing the urgency - and the potential benefits - of near-term action. Gianluca Belotti, Business Leader at Stahl, and Expert Evaluator for the European Commission, joins The Interline Podcast. Listen now, wherever you get your podcasts.
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4 days ago
AI might be trying to bury SaaS, but the spectre of service days is about to return with a vengeance. Elsewhere, Pinterest reminds fashion of the importance of first party data, homegrown tech, and decades’ worth of end user context. Read this week’s news analysis over on The Interline.
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8 days ago
When you’re dealing with culture and change, the shifting sweet spot between analytical models and human judgment is determined as much by time as it is by technology. To help understand what really goes into a fashion or beauty forecast, and the context that predictions exist within and need to take account of, this week Ben Hanson talks to Carla Buzasi, CEO of @wgsn - available on The Interline, in Apple Podcasts, and on Spotify.
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11 days ago
From a decades-old touchstone to a better-defined set of applications with a measurable ROI, the shape of fashion’s AI funnel is starting to become more concrete. But price increases potentially across the board could challenge the business case for some of it. Read our latest news analysis over on The Interline.
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15 days ago
Digital product creation has always promised the same thing: accurate digital twins of real products. But that promise doesn't live in the polygons or the textures alone — it lives in the relationships between assets. Which is why DAM and DPC are converging, and why "an asset" no longer means a fixed file but a living network of connected objects. On May 12th, The Interline is teaming up with AVP for DAM X DPC Unleashed — a live event on how leading brands are delivering on that original promise, and how tech leaders are building it into their roadmaps. Hosted by our Editor-in-Chief Ben Hanson, with: → Bhargava Ram Kummamuru, Head of Digital Product Creation, @hm → Craig Planson, CRO, @browzwear → Mandy Block, @orangelogic → Mark Vickers, digital transformation lead Free to attend. Link in bio.
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17 days ago
How a combination of hard-coded values around size and price inclusivity, a willingness to recognise the limits of existing systems, and commitment to looking at things differently manifest themselves in a unique sustainability strategy. Joe Mountain, Sustainability Manager for N Brown Group, joins The Interline Podcast. Listen now, wherever you get your podcasts.
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18 days ago
Share your anonymous perspective on AI for fashion, and help shape the first industry-specific deployment, usage, and sentiment analysis. We're currently capturing perspectives from anyone who works for a brand, retailer, or supplier - whether they actively engage with AI models and applications or not. We're also not looking to affirm any foregone conclusions or biases. If you don't trust AI, or believe it's going to cause harm to one or more fashion disciplines, we want to know about it. The survey is reasonably in-depth, so depending on the route you take (which adjusts to your responses) it will require between 5 and 7 minutes of your time. In return, you'll be contributing to a representative picture that will help to steer the cultural and technological roadmap for the coming year. Have your say via the link in our bio.
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24 days ago
In @lectraofficial 's latest eguide, discover how renowned fashion brands like Etam, Promod, Gerard Darel and CP Company are overcoming challenges thanks to Retviews and Neteven.
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24 days ago
Outside of art, fashion has had perhaps the most divisive relationship with blockchain of any sector. But the same principles and the same technology behind the consumer NFT bust are closer than ever to becoming part of the shared infrastructure of international business. Is fashion ready to revisit it? Clare Adelgren, Global Blockchain Leader for @ey_global joins The Interline Podcast. Listen now, wherever you get your podcasts.
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25 days ago
This week: two fashion companies forged at different stages of the early web, with very different contemporary fortunes, set out on wildly divergent paths, with a lot of AI in their saddlebags. Read our latest news analysis over on The Interline.
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29 days ago
Repeatedly turning creativity into the right product outcomes can feel like an exercise in luck. Can pairing digital product creation with an operationalised approach to design allow brands to tip the scales in their favour? Bo Lupo, Leader in Design & Digital Innovation, joins The Interline Podcast. Listen now, wherever you get your podcasts.
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1 month ago