Association of Swedish Fashion Brands

last ASFB members breakfast at Soho House Stockholm we got an update from @businesssweden about the current US tariffs situation and how to navigate it upcoming ASFB x Soho House breakfasts: • May 12, @florafaunaai & storytelling in a new production pipeline • May 19, @bergstrand.co & the ASFB unveil our new sustainability guidelines Find all upcoming events on our website, in bio captured by @bossonys

🇸🇪 För en månad sedan började residenserna för vinnarna av Premio Stoccolma, ett initiativ organiserat av Italienska Kulturdepartementet, Italienska Utrikesdepartementet och Italienska Kulturinstitutet i samarbete med Svenska Institutet och Association of Swedish Fashion Brands. Projektet är tillägnat hållbar italiensk modedesign och har i år nått sin tredje upplaga. Vinnarna Michael Ruggiero och Pasquale Montoro kommer få ett kulturellt och professionellt utbyte mellan Sverige och Italien och fördjupa sina kunskaper inom hållbarhet och innovation. Michael Ruggiero är modedesigner med specialisering i zero-waste och han jobbar i Stockholm med Studio Constance, ett varumärke med fokus på slow fashion och återvunna material. Pasquale Montoro är modedesigner och intresserad av hållbarhet och upcycling och jobbar under residensen med Deadwood Studios, ett svenskt märke som bl.a. använder sig av återvunnet läder för att främja en hållbar modeproduktion. Vi önskar Michael och Pasquale all lycka till! 🇮🇹 Sono iniziate da un mese le residenze per i vincitori del Premio Stoccolma, un’iniziativa del Ministero della Cultura, del Ministero degli Affari Esteri e del nostro Istituto, realizzata in collaborazione con Svenska Institutet e l’Association of Swedish Fashion Brands. Il progetto, dedicato alla promozione del fashion design italiano nel campo della moda sostenibile, vede protagonisti di questa terza edizione Michael Ruggiero e Pasquale Montoro, che avranno la possibilità di favorire lo scambio culturale e professionale tra Svezia e Italia, ampliando le loro conoscenze nell’ambito della sostenibilità e dell’innovazione. Ruggiero, fashion designer specializzato in zero-waste, collaborerà con Studio Constance, una realtà locale emergente specializzata in slow fashion e materiali riciclati. Montoro, fashion designer interessato alla sostenibilità e all’upcycling, affiancherà invece Deadwood Studios, un marchio svedese che utilizza pelle riciclata per una moda sostenibile. Auguriamo ad entrambi che il percorso continui al meglio! @sagittabondus @michaelruggier0 @the.asfb @creativita_contemporanea @stockholmfashionweekofficial @studio_constance @deadwood

STHLMFW 2026: Applications are now open for the show & presentation schedule and STHLMFW FRONT for the upcoming edition. Find out more in our bio

Full house — yesterdays ASFB × Soho House members breakfast enjoyed the company of @hm ’s New Growth & Ventures arm, featuring portfolio companies Syre, Looper Textile Co. and @ecomidglobal By investing in services and companies that innovate the textile and fashion industries, from the way we shop to textile recycling, H&M showed us a small portion of what it means when an industry giant gets involved in fostering the future. H&M New Growth & Ventures will return as co-hosts in 2026.

Stockholm Fashion Week is built in constant dialogue with the brands it serves. Today, two dozen brand representatives gathered at @svenskform ’s iconic library to discuss the format and strategy of @stockholmfashionweekofficial . The next edition for STHLMFW is set for 8—11 June, 2026.

Dates for the 2026 edition are set, June 8–11. Applications for the official Core Schedule and STHLMFW FRONT to open soon.

a warm welcome to our newest member brand @etonshirts Founded in 1928 by Annie and David Pettersson in Gånghester, Sweden, Eton remains rooted in Swedish craftsmanship while serving a global audience. Read more at

work at the association involves more than 'just' STHLMFW – its supporting and coordinating an industry towards common goals for economic sustainability as well as responsible production practices all year round. any week involves brands, property owners, bureaus, government agencies, sustainability and commerce experts, talents, schools, service providers and more. all of these work together and collaborate for the sake of Swedish fashion and its culture – and the ASFB is happy to be in the middle of it all on a daily basis

Getting to this point has been a journey, we look forward to crossing the finish line into a new chapter for Stockholm with you.

@adnym_____ –a favorite among Stockholm fashion insiders– is the latest brand in line to join the association. With an undeniable design pedigree and a clear vision to blur the lines of gender traditions, ADNYM is a mainstay within Swedish fashion culture and can be found in many wardrobes – and across borders. Read more at adnym.com

the ASFB members breakfast keep growing — this time with the newly founded Textilproducenterna, driving the revival of Swedish production. By boldly rethinking the fashion value chain and building on Sweden’s textile heritage, they’re opening new doors for local manufacturing. We’re excited to see this initiative grow, challenge norms, and look forward to future collaborations that will strengthen our industry. @xv.production @ateljeunitex @textilfabriken_boras @textilmaskineriet_stockholm_ab Thank you Soho House Stockholm, our steady venue partner for ASFB Members Breakfasts.