Dragan Andic

Dragan Andic and his high-octane production studio THE.97 are a driving force in Toronto with Andic among the city’s most consistently booked music video directors. His sets move fast, schedules stay tight, and releases roll nonstop. Long before collaborating with Yung Bleu, Fridayy, and Coi Leray, he was an athlete. Football instilled discipline and focus – and when injury halted his playing career, he redirected that intensity into film. Touring as photographer for Drake and Roy Woods shaped a style rooted in raw emotion and bold, surreal visuals. From that pace, THE.97 was born – a collective of directors, producers, cinematographers, editors, and designers creating for brands and artists who aim to define culture. #presentedby @the.97

Avec plus de deux cents vidéoclips réalisés en un an et un empire créatif en pleine expansion, The.97 est devenu un joueur important dans la culture visuelle canadienne. Nous avons discuté avec lui de son parcours, de sa discipline créative et de ce qu’il faut pour bâtir un legs. Pour lire l'entrevue, cliquez sur le lien en bio.⁠ ⁠ With over two hundred music videos produced in a single year and a rapidly expanding creative empire, Toronto-based director The.97 has become a major player in Canadian visual culture. We spoke with him about his journey, his creative discipline, and what it takes to build a legacy. To read the interview, click on the link in the bio. ⁠ ⁠ Photographe/Photographer @mihailoandic ⁠ Talent/Talent @saraacaamano ⁠ Maquilleur/Makeup Artist (MUA) @facesbyadam ⁠ Maquilleur/Makeup Artist (MUA) @victoriamonroe ⁠ Stylisme/Styling emmanadurata⁠ Assistant/Assistant @dimiandic ⁠ Décor/Set Design @sasha.fatsy ⁠ Éclairagiste/Gaffer @grossmangroup ⁠ Assistant de production/Production Asst. @___studio.b ⁠ Assistant de production/Production Asst. @liamconnorw ⁠ Assistant de production/Production Asst. @ratedcommunity ⁠ Assistant de production/Production Asst. @serenjacob ⁠ Assistant de production/Production Asst. @saberrocci #ContenuCommandité #SponsoredContent

Toronto director Dragan Andic, known as @the.97 is one of the city’s fastest-rising creatives. He’s directed videos for Coi Leray, Chris Brown, Fridayy and NAV, and premiered his first short film ‘Dark Nights’ with Roy Woods at TIFF Lightbox at NXNE. With his the.97 Collective, he’s also creating space and opportunities for the next generation of artists. Read more on his creative path at ca.billboard.com #PartnerContent #Ad #the97 #musicvideos

come behind the scenes and watch me direct “Better Than Yours” for @coileray & @neverbrokeagainllc

@bleuvandross “Don’t Panic”, directed by me. Director — @the.97 Production Company — @97_collective Producer — @natelle.n Director of Photography & Colorist — @deucalionalexander 1st Assistant Camera — @dimiandic Gaffer — @grossmangroup Title Design — @mihailoandic Original Score — @serenjacob Stylist (Talent) — @emmanadurata Stylist (Yung Bleu) — @taffynotsweet Production Designer — @lxi__lo Narration — @saraacaamano Production Assistant — @liamconnorw Production Assistant — @ratedcommunity Production Assistant / Creative — @iamlilcoop Production Assistant — @barsamghalyaee

@the.97 and @97_collective are bringing the heat with @coileray and YB Never Broke Again’s latest music video. How do you rate the new vid?

no days off.

@bleuvandross “Forbidden Fruit” directed by me. Director - @the.97 Production House @97_collective Producer - @natelle.n DOP - @deucalionalexander Gaffer - @grossmangroup Set Designer - @lxi__lo 1st AC & Sound - @dimiandic Title Design - @mihailoandic Sound Score - @serenjacob Narration - @saraacaamano MUA - @facesbyadam Choreography - @elishadavid01 BTS - @ratedcommunity Casting - @taffynotsweet PA - @liamconnorw Talent - @chloexchristian

The.97 “No Days Off” Editorial Photos photographed by @the.97 Talent @cdixonstarr @ellepattersonn @saraacaamano @_yngrl @foxellana @_kikilola_ @maricapinnock

The.97 Collective “no days off” campaign editorial for “collection 001”, directed by me, out now. Director - @the.97 Production House @97_collective Producer - @natelle.n DOP - @deucalionalexander Gaffer - @grossmangroup Director Of Creative - @saraacaamano Set/Prod Designer - @lxi__lo Wardrobe / Styling - @emmanadurata PA - @liamconnorw Sound Score - @serenjacob BTS - @ratedcommunity ATV Prop Courtesy Of - @5riverexotics Title Design - @mihailoandic Talent @cdixonstarr @roywoods @ellepattersonn @saraacaamano @_yngrl @ladan__ @foxellana @_kikilola_ @maricapinnock @lilalissanu

@hunxho “Look In The Mirror” Directed by me. This is one of the most narrative-driven and meaningful videos I’ve directed so far in my career. This video is a reminder that even in your darkest moments, the reflection staring back at you still holds strength, resilience, and the power to keep going. This project is about believing in yourself when life gets heavy and about finding confidence without having it all figured out. Also a reminder that everyone is beautiful, exactly as they are. No exceptions. No conditions. Thank you to our beautiful ladies who starred in this video. Your presence on screen proves that strength, vulnerability, and individuality are what make people truly beautiful. Director - @the.97 Production House @97_collective Producer Toronto - @natelle.n Producer Atlanta - @jeff.jsquared DOP - @deucalionalexander Gaffer - @grossmangroup SR. Director Of Creative - @amberajee VP Of Marketing - @tashanav Stylist For Hunxho - @sincerearmani Art Director Atlanta - @iamdanicoleman 1st AC & Sound - @dimiandic Sound Score - @serenjacob MUA - @facesbyadam @melissarejante BTS - @ratedcommunity Graphic Design - @mihailoandic PA - @jorrdansavanah PA - @liamconnorw Label - @300ent Talent - @peacehaje Talent - @saraacaamano Talent - @lifeasbeee Talent - @am_rembo Talent - @abbeytemps Talent - @_kikilola_

@bleuvandross “You Nasty” Directed by me. Part 2 in the series following the relationship ups and downs of Bleu & Violet. Director - @the.97 Production House @97_collective DOP - @deucalionalexander Gaffer - @grossmangroup 1st AC - @dimiandic Sound Score - @serenjacob MUA - @facesbyadam BTS - @ratedcommunity Graphic Design - @mihailoandic MGMT - @therealtq PA - @liamconnorw Talent - @luh.liv Talent - “Violet” - @saraacaamano Talent - “Destiny” - @lifeasbeee Talent - “Sugar” - @natelle.n Talent - “Electra” - @faith.davis Talent - “Crystal” - @asaldx3