🎥 🪄 Discover the story of “the most important company in the history of Silicon Valley that no one ever heard of”
Don’t miss the screening of the documentary film General Magic, followed by a live panel with tech legends—Tuesday, April 14 at 5pm.
General Magic is the story of the original creators of the smartphone, who after a great failure, changed the lives of billions. Find out how the first smartphone wasn’t Apple’s…featuring members of the original 1984 Macintosh team alongside the creators of the iPhone, Android and eBay.
Following the film, hear from a live panel of tech icons, as they discuss the legacy of General Magic.
Panelists:
→ Tony Fadell—iPod inventor, iPhone co-inventor, Nest founder, Build Collective principal, and MIT MAD Designer in Residence
→ Megan Smith—Former U.S. CTO, Entrepreneur, CEO shift7
→ David Hendler Sloo—Verbal Wrangler at General Magic, Entrepreneur, Build Collective
→ Sarah Kerruish—General Magic Filmmaker
🗓️ Tuesday, April 14, 5pm
📍MIT Building 45 – 230, Schwarzman College of Computing
🔗 Learn more and register, link in bio
This event is hosted in collaboration with the MIT Sloan Design Club
@mitsap | @mitsloandesignclub | @generalmagicsouloftech | @tfadell | @sarahkerruish
To mark Apple‘s 50th, I sat down with @stevewozniakofficial@tfadell@karaswisher@poguester@gruber@mossbergwalt and lots of other smarties to discuss past, present and future of this massively important brand PLUS dumb phones, brain scans and parental regret!
Streaming now on the CNN app.
#apple
📺 Tune in to CNN tomorrow night, Saturday, April 4 at 10pm, for The Whole Story with Anderson Cooper. CNN correspondent Bill Weir talks with Tony Fadell—iPod inventor, investor, and MIT MAD Designer in Residence—about Apple’s cultural impact, 50 years after its founding.
Weir takes viewers inside Apple’s past and present, from the breakthrough launch of the Macintosh to the cultural dominance of the iPod and iPhone, and the company’s transition from the Steve Jobs era to the leadership of Tim Cook.
The episode also features Apple co-founder Steve Wozniak and veteran tech journalists Kara Swisher, David Pogue, and Walt Mossberg.
Don’t miss this illuminating look at one of the most influential companies in history!
Episode airs tomorrow night, Saturday, April 4 at 10pm ET
50 Years of @apple 🙌
What an incredible company.
From the early days of the iPod to bringing the iPhone into the world, some of the most formative years of my career were at Apple. The teams and breakthroughs stay with you, and so does how Apple thinks.
A few lessons that have held true across decades:
1) Start with the user, not the tech. The best products don’t begin with what can we build but what problem actually matters. Tech is the tool.
2) Focus is everything. Apple is as much about what it says no to as what it builds. Great products come from ruthless prioritization NOT feature accumulation.
3) End-to-end matters. Hardware, software, services, it all has to work together. You can’t hand off the experience and expect magic.
4) Details are the core memory unlock. The way something feels in your hand, how fast it responds, how intuitive it is. These seemingly small things are what users remember.
5) Great teams debate hard but commit fully. The best ideas don’t come from consensus. They come from passionate, hard, sometimes uncomfortable conversations and then unified execution.
6) Build for the long term. Trends come and go. Enduring products solve real human needs and stand the test of time.
We’re in another moment of massive technological change right now. But the fundamentals haven’t changed. The companies that win build something people actually use and can’t imagine living without.
Congrats to everyone who has been a part of Apple’s 50 years, the innovators, the leaders, the customers, the Apple lifers, the Macworld nerds (the feeling of reading those magazine from cover to cover will never be forgotten!)...
The Apple community is one of a kind, and we all get to celebrate today how Apple has impacted our lives. Looking forward to what Apple will bring into the world next!
Stop building products in a vacuum. Most companies are still doing it the “conventional” way: Build the product, then throw it over the wall to marketing and sales.
Don’t get distracted by what you can build. Focus on the story that resonates.
Getting to spend time at @mitdesignacademy as the inaugural Designer in Residence has been one of the most energizing parts of this year. @mitdesignx students and alumni made this seminar 💯
In a world that’s moving faster than ever, it’s easy to confuse momentum with progress. What I’ve seen @mit is a focus on fundamentals:
What are you building?
Why does it matter?
Who is it really for?
🎥 Making What Matters introduces Tony Fadell (@tfadell )—inventor, entrepreneur, investor, and author—as the inaugural MIT MAD Designer in Residence.
Fadell joins Paola Antonelli (@paolantonelli ), Senior Curator of Architecture and Design at MoMA (@themuseumofmodernart ), for a wide-ranging conversation on how design decisions shape technology, daily life, and the futures we imagine. Drawing from decades of experience building world-changing products, Fadell reflects on responsibility in design, learning from failure, and what it truly means to make things worth making.
🔗 Watch now! link in bio
‼️ Look out for another exciting event coming up:
Making Things Worth Making: From First Principles to Product with Tony Fadell — Friday, January 30
More info to be posted soon!
💥 Excited to announce that Tony Fadell (@tfadell ) — inventor of the iPod (@apple ), founder of Nest (@madebygoogle ), and author of Build: An Unorthodox Guide to Making Things Worth Making — is joining MIT Morningside Academy for Design (@mitdesignacademy ) as our inaugural Designer in Residence.
Over the next months, Tony will explore design as both a discipline and a shared language at MIT — through a book talk, a design challenge, and a major public dialogue with Paola Antonelli (@paolantonelli ), senior curator of Architecture and Design at MoMA (@themuseumofmodernart ).
📅 Highlights:
– MAD Reads: Build → Oct 21, public book discussion online
– Making What Matters, a conversation with Paola Antonelli → Oct 22 at the MIT Media Lab (@mitmedialab )
– A hands-on design challenge with MIT students → Jan 2026, Independent Activities Period
This new residency reflects our commitment to design as a mode of discovery, collaboration, and purpose at MIT (@mit ).
🔗 Learn more & register in bio.
🚀 From 15 years of failure to creating the iPod, iPhone, and Nest… @tfadell has lived what most only dream about. But his real wisdom isn’t about products. It’s about how to leap before you’re ready, let ideas chase you, and redefine success beyond money.
These 10 lessons will challenge how you see failure, creativity, and even life itself.
Which insight speaks to you most? Share it in the comments so others can learn too.
🎧 Want the full conversation with Tony? Comment “Tony” below and I’ll DM you the link to listen.
Honored to join the @ledger Board of Directors. I am looking forward to continuing to build and create with the incredible Ledger crew. The capabilities we’ve created with Ledger Stax will be key to wider adoption of digital assets with its unique e-ink display, enhanced security, integration capabilities, and its user-friendly experience. We have raised the bar for hardware wallet design.
Mission: enable anyone to secure their digital lives through a new generation of devices.
Continued thanks to our supporters and customers! 🙏
🧠 Wonderful to end the day talking Ai with the entrepreneur and designer responsible for some of the most impactful devices in history - the iPod, the iPhone and Nest.
📕 If you couldn’t join us here in London today…. do read Build by @tfadell to learn from the maestro himself. And watch the @generalmagicmov documentary to see where some of the story began. My fave doc ever.
👀Or of course….. interview him in person on stage at @cogxfestival Festival!!
“…tell a story so good that it stops being yours — so your customer learns it, loves it, internalizes it, owns it. And tells it to everyone they know.” -BUILD Chapter 3
@dicefm is…a ticketing app for concerts? Sure.
But that’s not the story. “Live shows makes us feel good.” — “Get out.” — “Music discovery.” — “Where we combine and come alive.” — “For Fans and for Artists. Not Scalpers and Scammers.”
THAT’s what @dicefm does. They don’t sell tickets. They’re selling a night out with your friends, making friends, blowing minds, coming alive. And, what do you do after a @dicefm night? You tell your friends about it.
https://dice.fm/about
