Old-school craft meets the AI revolution.
For our latest project with FORTUNA, the challenge wasn’t AI versus classic craft. It was about combining them in a hybrid workflow that works across every stage of production.
On one side, we relied on creative VFX and CGI; tools and skills we’ve mastered for years - tracking, keying, compositing. On the other, a generative AI workflow demanding thousands of iterations to tame hallucinations and create believable, smooth motion.
The biggest challenge was building digital athletes who look and move real, with weight, rhythm, and intent. AI generated footballers, speedway riders, a full stadium, cheering crowds, clouds and even a train racing onto the pitch. AI delivered incredible results, giving us a strong base to work from, but scenes like the train, which don’t exist in reality, required many iterations and careful guidance. Our hybrid workflow that combines generative AI with top-tier CGI allowed us to refine every element with precision, turning the scenes into seamless, realistic shots.
Together with Kuba Michalczuk, Watchout Studio, metaUNIT, and 2012 Agency - the result is a next-generation commercial built on the best of both worlds.
Everything had to fit into a single, coherent visual language, combining generative tools with traditional CGI workflows.
The result is a next-generation commercial built on the best of both worlds - classic craft and AI integration.
Here’s the second spot.
Client:
@efortunapl
Agency:
@2012_agency
Production:
@watchout_studio
Director:
@kuba.michalczuk
DOP:
@kacper_fertacz
Producer: Adrian Wlodarski
Postproduction:
@televisor.studio
Edit: Mateusz Rybka
Color: Piotrek Nowicki
Sound:
@studioglosno