Today signifies a significant milestone in the remarkable journey of Mavin Records. Over the past 12 years, our focus has extended beyond merely creating music; we have been influential in shaping cultures and breaking boundaries.
In the last dozen years and more, Mavin Records has not only survived the ever dynamic music industry but has flourished. We have nurtured exceptional talents, cultivated human capital, and redefined the role of a record label in the 21st century.
Now, on the brink of a new chapter, I am delighted to announce that our journey is poised to reach even greater heights. The news we share today is groundbreaking – the investment of Universal Music Group into Mavin Global, who recognize the immense potential and global cultural impact of Mavin Records. This partnership is set to elevate Mavin to unprecedented heights.
With the backing of UMG, we look foward to expanded avenues for our artists to reach wider international audiences, fostering cross-cultural collaborations and enriching our creative landscape. This partnership assures enhanced resources and expertise, empowering our teams to innovate, adapt, and navigate the evolving dynamics of the music industry. As we embrace this transformative journey, our stakeholders can expect a stronger foundation, an extended reach for our creative pursuits, and a shared commitment to nurturing talent and pushing the boundaries of artistic expression.
Together, we embark on a journey that pays homage to our legacy while propelling us toward new horizons, positioning Mavin Records as a dynamic force in the global music landscape. I extend my deepest gratitude to our fans, artists, producers, and dedicated team members who have been integral to our success thus far. Together, we stand at the threshold of a new chapter for Mavin Global, ready to make even greater strides in the global music industry. I also express profound appreciation to the Kupanda and TPG team for their pivotal investment in 2019, propelling us to this remarkable point.
#MAVINACTIVATED 🌍
I’m honored to step into this new role as President & COO of Mavin Records. It means embracing new challenges, setting new goals, and reaching new heights. Thank you, Supreme Leader @donjazzy , for your unwavering belief in me, your visionary leadership, and your trust in my ability to help execute this mission of leading the Mavin team and contributing to our industry at large.
I carry this responsibility with deep gratitude and a commitment to building something greater than ourselves. To the entire Mavin family—our artists, teams, industry stakeholders and partners who’ve been part of this journey—your contributions have broadened my perspective. Thank you for the shared experiences that have shaped me and given me the tools to lead with purpose. Together, we’ll continue to push boundaries, inspire others, and leave an indelible mark on the future of African music and entertainment. #MavinGlobal 🌍
📸 @anny_robert 👔 @deangelictouchstylist
There are still worlds left to build and we are still hungry to do more, just like in the beginning. As Mavin celebrates its 14th anniversary, special shoutout to everyone who has supported our vision, artists, producers, teams, stakeholders and fans over the years. We truly could not have done this without you. #MAVINXIV #IDJA
So much can happen in a year. In this new age, I’m grateful to God for all that has been done, and thankful for good health, increased wisdom, and a renewed hunger to do the things left undone. #Aries #AprilRocks
Out with the Supreme Leader @donjazzy to celebrate Mavin First Lady @tiwasavage and the launch of the Tiwa Savage Music Foundation, a platform dedicated to empowering and supporting the next generation of talent.
Happy New Year, People! Looking back at 2025 with gratitude for the wins, lessons, and growth in life. Thank you, God, for carrying me through 365/365, I don’t take that for granted. S/O to everyone who made it special. In 2026, don’t hesitate to call me for revenue generating opportunities.
Please join me in welcoming The SoundBender @thislovn to MAVIN with his debut single “Sorry I’m Busy.” He has been honing his craft with the team, and I am sure many of you have already seen him on your screens. His ability to fuse multiple sounds and genres is one I personally find fascinating, and I cannot wait for you all to hear what he and the team have been working on.
S/0 to @DonJazzy for always believing in talent development and the potential of creatives in shaping our culture. Respect to the team for their relentless efforts in artist development, and I truly appreciate our stakeholders for their continued support over the years.
#MAVIN 🌍
Today I am pleased to introduce the participants of the Mavin Future Five Cohort 3. Thank you to everyone who applied. Your passion and interest in growing with us is truly inspiring.
Congratulations to the selected participants:
Iyinola Adebayo / New Business Intern
Chinyere Victory / Content Licensing Intern
Prince Chase / Artist Development Intern
Oluwatomisin Oni / Audience Development Intern
Rasaq Akorede / Digital Intelligence Intern
I am proud of what this represents. The program is designed to shape future leaders through learning exposure and disciplined execution. I look forward to walking this journey with you and to the impact you will create. The future begins now. #MAVIN 🌍