The @nygiants wanted to celebrate Latino Heritage Month in a way that felt real to New York.
Honored to have led creative direction and identity design for the brand refresh, building the logo system, visual language, and overall look and feel for the campaign. Also brought in @brigadeusa for a collaboration that felt true to the city.
I wanted it to feel familiar, like something our community could call their own. When people feel seen, it hits different. It builds pride and deepens their connection to the team.
Appreciate the Giants organization for trusting me with this one. Shoutout to @enoebgs for building this with me and @jazzysworldtv for the feature.
¡GIGANTES! 🩵🏈🏟️
