Team Segment 28 is proud to announce Baird Private Wealth Management as the team’s new co-title sponsor.
The partnership represents a shared commitment to supporting athlete development, strengthening the Durango cycling community, and investing in the future of high-performance cycling in Durango.
Bill Luthy, Associate Branch Manager of Baird’s Durango wealth management office is excited to support an organization that embraces the spirit of the community and aligns with Baird’s values.
”Durango is known for its vibrant cycling heritage, and Segment 28 plays a vital role in carrying that tradition forward. At Baird, we’re passionate about supporting initiatives that foster growth, discipline, and long-term success, both financially and athletically. We’re proud to stand behind these athletes and invest in our community’s future.”
About Baird Private Wealth Management:
Established in 1919, Baird has more than 5,400 associates serving the needs of individual, corporate, institutional and municipal clients. Baird has more than $560 billion in client assets as
of December 31, 2025. The firm’s Private Wealth Management business provides tailored
solutions to address the unique needs of high-net-worth individuals and their families. The
business, with more than $375 billion in client assets as of Dec. 31, 2025, encompasses more
than 1,400 financial advisors averaging 20 years of industry experience and serving clients
coast-to-coast with client assets.
Welcome Baird! 🎉
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#Baird #segment28 #durango #ridedgo
Picture yourself at the startling line for one of the many races featured at the @ihbcdurango including the McDonalds Citizen Tour, the CocaCola Road Race, the Quarter Horse and the Silverton Finish on Saturday, May 23rd. You can also race in the LaStrada LaPlata Gravel Race or the Subaru Mountain Bike Race on Sunday, May 24th. Register for the 2026 Iron Horse Bicycle Classic on our website today (link in bio). We look forward to riding with you!
Finally winter arrived in Durango. ❄️
Highly recommend warming up at @ziataqueriadurango with a hot bowl of Pozole. 🥣 😋
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#zia #durango #winter #cold #goodsoup
New rider ✌🏽
Welcome Malia Brock!
Hailing from Mammoth, CA, Malia studies molecular bio and pre nursing at @fortlewiscollege . She will be a last year jr. this season.
Favorite trail? Upper Ed and Flo - Twin Buttes
Avoiding cooking this week? Need to warm up after a cold ride?
Head into Sage for a warm bowl of curry or a tasty TLT sandwich. It’ll warm you right up and get you refueled for the Holidays.
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#sage #sagefresheats @sagefresheats #durango #restaurant #segment28