Bright, bold, and built for builders.�We teamed up with Geomi to craft a new brand and web experience that captures the energy of their developer-first blockchain platform.�
The result is a system that’s both technical and human, full of motion, play, and clarity.
Geomi came to us with a mission to make blockchain infrastructure more accessible for builders. Our task was to create a brand and web experience that captured that energy: powerful, technical, but full of personality.
We developed a bold visual system anchored in color, motion, and character. From expressive typography to the playful Geomi mascot, every element was designed to communicate both the complexity and creativity of development on Aptos.
How do you get people to rethink how they get a car?
You make the alternative feel obvious.
We built Carousel's brand, product, and website as one connected system; strategy all the way to engineering, no handoffs.
Every screen, every page, every brand touchpoint says the same thing: driving should be the easy part.
Full case study at heyo.is/work/carousel
#brandidentity #productdesign #webdesign #agencywork
We wanted Eventrise to feel like something you could reach out and touch.
So we built a brand system around sticker-style illustrations that give every touchpoint a handmade, collectible quality. The kind of design details that make people stop scrolling and start paying attention.
Digital doesn't have to feel distant.
#BrandIdentity #BrandDesign #ProductDesign #Illustration
Craft is in the decisions you almost don't notice.
Geomi means spider in Korean. Nature's original network engineers. That's not just a name for a web3 infrastructure platform. It's the entire brand concept.
The character is a hand-drawn spider with thick ink outlines and rubber-hose limbs. It shapeshifts across every product touchpoint. Holding wrenches for the API. Wearing a crown for NFTs. Wrapped in a turtle shell for indexing. One character, multiple contexts. Every variation ties back to the same idea: a builder that connects things.
The palette backs it up. A saturated orange anchors the primary brand, then blue, pink, green, and yellow rotate in as product-specific background fields. Bold and flat. No gradients. Every color hits hard against the dark UI and keeps the illustrations the focal point.
The logomark pulls it all together. A geometric starburst that reads like a radial web at large sizes and a compact gear at small ones. Structure meets personality.
Typography and layout stay clean and minimal. The spider does the talking. The system just holds the web together. And the swag ain't bad either. 🕸️
Sketch → vector → embroidered patch.
A little badge we designed for a Yakoda Supply pitch lookbook. Familiar colors, unfamiliar execution. Illustrations that belong inside the brand world instead of sitting on top of it.
When the rough sketch survives all the way to stitching, you know the idea was right.
#illustration #brandidentity #merchdesign #flyfishing #agencylife
Today’s MVP goes out to @teamheyo 🎉 Bold ideas, beautiful execution — Heyo has been creating work that truly stands out ✨
Thank you for being part of the Dribbble community 🤝
#dribbble #dribbbleshot #dribbblers #creativeagency #uidesign
Friendly type. A mascot you actually want to hang out with. That's what we built for Geomi.
Tech brands don't have to look like every other tech brand. Give your audience something that feels warm, not clinical.
#techdesign #branddesign #mascotdesign #brandidentity #illustration
New episode with Dan Lee (@dandrawnwords )! We talked joy, fear, freelancing, and why your sister might be funnier than you on Instagram.
One line that stuck: "When there's something scary, my question to myself is: what is the joyful path to get through this?"
Link in bio 🎙️
Illustration series for @isafepal 🚀 Crypto meets character design meets isometric world-building. Clean lines, bold color, zero stock art energy.
#illustration #Web3 #cryptoart #isometric #brandillustration
Courses and books are great. But the people who pick up the phone when things get weird? That’s the real education.
Showing up to meetups, listening, building genuine relationships with peers in your field. That’s how you learn what to charge, how to handle tricky clients, and what’s actually possible in this industry.
Community isn’t a nice-to-have. Start small. It compounds.
P.S. This clip is from our episode of Contrast with @amyhoodlum of @hoodzpahdesign ! Put your favorite emoji in the comments to tell us you made it this far in the caption 🎙️
#creativecommuntiy #contrastpodcast #designindustry #agencylife #networking
Hey y'all! Couldn't wait to share a few of my marks from over the years with @logoarchive.now
This series celebrates the logo designers of today alongside the legends of the past, which is something I've always been passionate about.
I've spent the better part of over two decades working on my craft. Every one of these started as a pencil sketch on paper before it ever touched a screen. That hand-drawn DNA is the thing I'll never let go of. Sketching is one of the best parts of the process.
From conference brands to mascots to monograms, this grid is a decade-plus of solving problems with shapes. Some of these you might recognize. All of them taught me something and have a story.
Big thanks to @logoarchive and Rich Baird for building one of the most important design archives out there and for shining a light on working designers alongside the mid-century masters.
#logoarchive #logoarchive_now #teamheyo
Keyvo is modernizing mobility.
We built it to unlock capital for vehicle subscription and create the financial infrastructure this industry has been missing. The brand, the product design, and the platform itself, all built by a team that understands the pieces that have to fit together.
keyvo.com
#fintech #productdesign #subscriptionlending #autoindustry #brandidentity
