Introducing Dreaming Ric.
In a digital world, printing has become a deliberate act: a way to preserve the emotional, the memorable, and what deserves to remain. This short film reminds us that, even today, printing continues to play an essential role in preserving the moments that truly matter.
Dreaming Ric is a love letter to 90 years of history and a message of hope for the future.
Client @ricohspain
Agency @teamhamlet_
Account director: @larajanebalcells
Account executive: @xmariaescolax
Writers @ximovillalba@bertanton
Art Director: Maria Herrera
Producer @saleix
Production House: @__wearekin__
Directors @alexdecortada & @nikhowe
Gaffer @ferran_izquierdo_photo
1st Assistant Camera: Matt Moreig
Editor & Colorist @alexdecortada
Sound Designer @makingtimestudio
#ricoh #dreamingric
Coses que son molt Hamlet:
Celebrar i compartir el dia més bonic de l’any amb un amic invisible (edició especial: llibres) és una cosa molt Hamlet.
Parar les agendes una estona per poder estar tots junts celebrant la lectura és una cosa molt Hamlet.
Desitjar molts més Sant Jordis fent festa plegats és una cosa molt Hamlet.
Feliç Sant Jordi a tots 🌹📚🐉
Volvemos del Día C del @clubdecreatividad_cdec con el reconocimiento y el cariño a nuestro proyecto #DreamingRic para @ricohspain . Es un orgullo ver nuestro trabajo junto a tanto talento.
Hemos logrado un Oro y una Plata en Craft, y dos menciones más en el Anuario de la Creatividad 2026, tras varios reconocimientos en festivales de cortometrajes y cine. Que guste tanto a compañeras y compañeros de nuestra profesión es todo un orgullo.
Sentimos que ha sido un año especial, en el que hemos compartido premios con muchos amigos y en el que el gran premio ha sido para el gran trabajo de @ov_oriolvillar , que lanza un mensaje importante a la industria: que con una mirada independiente, libre y orientada a la excelencia, la creatividad útil y real puede transformarlo todo.
Gracias a @ricohspain , Marta Cussó, Ramon Martin y a todo el equipo y colaboradores, en especial a @__wearekin__ , @alexdecortada , @mhv , @makingtimestudio y Nacho Pezzati. #CdeC2026
For years, we've been taught to adapt to work, to its rhythms, its structures, its expectations. But that logic is beginning to shift. It’s no longer just about fitting in more effectively, but about understanding the position we choose to take. What we're willing to sustain, what we need to reshape, and ultimately, what it means to build a more conscious relationship with what we do.
It's been a pleasure working with @mondayworkingspaces over the past few months. The passion for doing something different has made this a project we won't forget.
We had to do it. Not because we thought we were too cute not to share, but because it’s the perfect excuse to talk about the difference between a fad and a trend. The fad is this post (unless you’ve been living under a rock, you’ve seen plenty of baby photos from the teams behind iconic brands lately). The trend, on the other hand, is Hypernostalgia: that collective craving for “simpler times” that keeps bringing childhood memories, aesthetics, and rituals back into the mainstream.
El humor suele entenderse como un recurso creativo. Para nosotros, es una manera de expresar marca.
Trabajar así implica renunciar a controlar cada mensaje y confiar en algo más profundo: el tono, los personajes, la coherencia en el tiempo. No usar el humor para explicar mejor, sino para decir cosas distintas. Para hablar de precio, de producto o de experiencia sin repetir los códigos habituales de la industria.
El trabajo que estamos haciendo con @synergymes parte de esta idea. De pensar la creatividad y el humor como un sistema que puede crecer y adaptarse sin perder identidad. Y de entender que ese sistema solo funciona cuando hay un equipo que piensa, prueba y se implica con todo en el proceso.
Está siendo de lo más divertido hacer esto con la confianza de Joan, Alejandro, Mariate y todo el equipazo de Synergym.
Shoutout también a @flowtimestudio , nuestro partner de producción, por compartir criterio, energía y una forma de trabajar donde pasarlo bien es tan importante como el resultado.
@wandabarcelona is a Paper Studio working at the intersection of architecture, art and craft, designing experiential paper spaces for museums and international luxury brands.
For over 20 years, Dani, Iris and Inti have collaborated with leading luxury brands and cultural institutions on ephemeral and permanent projects across Japan, the United Arab Emirates, Korea, the US and Europe, evolving architecture into art.
Together, we opened a new chapter.
Through a strategic and creative process, we helped align WANDA’s vision, material intelligence and creative ambition, shaping a clearer framework for what they do and where they’re going.
From redefining their creative narrative to bringing it to life through a renewed digital presence, alongside @thenorthstudio , this project was about distilling and giving form to their practice, and helping them project it forward with confidence and intention.
@scirclescents is an international startup pushing fragrance beyond its traditional boundaries, working with scent, data and technology to explore things that are usually hard to capture: atmosphere, memory and identity.
Through the technology they have developed, they enable everyone to create bespoke fragrances that transport you to specific moments and feelings.
That’s why working with @barcainnovationhub feels natural. Football lives in routines, in stadiums, in shared moments with fans that stay with you long after the match is over. This collaboration that has just started explores how that feeling can exist beyond the pitch, opening a new sensorial layer for how the club is experienced.
At Hamlet, we’re lucky to be part of the journey from the very beginning, helping shape the collaboration and give form to an idea that connects technology with something deeply human and grounded: our memories.
Gathered at the iconic Focacha, inspired by Barcelona's 60's-70's Gauche Divine, with our iconic team Hamlet.
Happy holidays and a happy new year!
The best is yet to come.
This past year has transformed us more than we anticipated. We’ve always tended to attract the kind of people who don’t fit neatly into categories; unusual thinkers, rare animals in the best sense of the word. This year, more of them found their place here.
But growth isn’t just about adding people; it’s about adding ways of thinking, new questions, and new obsessions.
Today, we share our space with more curious minds and a deeper drive to understand, to build, to learn, and to explore unexpected routes. Yet, we still feel like one team, aligned in purpose and attitude. We are optimists by conviction, nonconformists by nature, and collaborators by design.
Hamlet is made of people who believe in the power of ideas, but also in rigor, in method, and in the kind of shared work that turns intuition into something real.
And if there’s one thing that defines this year at Hamlet, it’s a sense of momentum. Not only growing, but growing well. Expanding without losing what makes us who we are. Carrying the same passion, now amplified by new voices and driven forward by new minds.
Saying we’re lucky is an understatement.
#teamhamlet #strategicmakers
Exciting news! Dreaming Ric has been officially selected for the Roma Short Film Festival 2025. We couldn’t be happier to see our story continue to touch hearts on the big screen. 💌🖨️
#DreamingRic #romashortfilmfestival
