The 2026 American Advertising Awards are almost here and Contender is showing up big. Our Founder and CCO, @robertcliftonjr is a finalist for @chicagoadfed first-ever Creative of the Year Award.
CAF created this award to recognize a tenacious and inspiring creative making a real impact on Chicagoās marketing community, and Rob is exactly that leader and more.
Come celebrate the work, the people, and the culture behind it on May 14th at Tao Chicago.
šļø Tickets are live, link in bio.
Similar to life imitating art, our CCO Robert Clifton Jr. says advertising is heavily influenced by Hip-Hop.
Rob talked with @allhiphopcom about some of his favorite Hip-Hop-related ads, the future of the genre within the world of advertising, and how brands can work with artist to grab consumers.
šLink in our bio š
Article by: Houston Williams
Closing out Womenās History Month with a spotlight on our āSheez-Itā Campaign.
Cheez-It wanted their presence felt while empowering the women who were paving the way in the world of Womenās Basketball during the WNBA All Star Weekend 2025. Here at Contender we align with uplifting all women.
Swipe ā”ļøto see how we celebrated womanhood through competitive activations
š, exclusive merch š§,and philanthropy š°.
Behind every great production is a story of relentless collaboration.
It was an honor to work with our amazing clients, incredible crew, and dope creators who all brought the same āregardlessā attitude and energy to make this production happen. Swipe to see BTS of the magic we made together.āØ
@dodgeofficial@jeep@ramtrucks@chrysler #MoveRegardless
Photographer: @djsd
#juanwoodbury
Coach Mosley is building men. @coachjohnmosley is turning the court into a classroom and his players into scholars. Weāre proud to be moving regardless alongside him. @chrysler #WeMoveRegardless #Chrysler
Photographer: @djsd
#juanwoodbury
Cinema meets horsepower. @noah__nono is redefining how the automotive world tells its stories, bringing the next generation of creators with him. No gatekeeping. No limits.
#WeMoveRegardless with @dodge ! #Dodge
Photography: @djsd
#juanwoodbury
Exploration isnāt about where you go. Itās about how you show up. @kelleesetgo has been showing up boldly her entire life, and weāre proud to be part of
@jeep #WeMoveRegardless #Jeep
Photographer: @djsd
#juanwoodbury
Coach. Icon. Culture shifter. @dawnthedivacoach is building teams and legacies. Proud to stand behind someone who moves regardless of the
naysayers. š
@ramtrucks #WeMoveRegardless #Ram
Photographer: @djsd
#juanwoodbury
Coach John Mosley @coachjohnmosley isnāt just a coach, heās a builder of men, a mentor, and the driving force behind the culture of East Los Angeles College basketball. His leadership, discipline, and belief in his players have turned opportunity into legacy. True greatness isnāt just about winsā¦ itās about changing lives.
Thatās the Mosley standard
šø @djsd #juanwoodbury
š¬ @teamcontender_ š„
š¬ @waymackandcrew
š„ @this_iswolf
Coach John Mosley is a true embodiment of what it means to be a leader. His words and actions radiate strength, integrity, and the power of believing in others. During our shoot, it became crystal clear that Coach Mosley doesnāt just coach basketball, he shapes character, instills confidence, and encourages growth both on and off the court. His ability to uplift others, challenge them, and guide them toward greatness is unmatched.
As he once said, āA leader is someone who inspires others to believe in themselves, to rise higher than they ever thought possible, and to leave a legacy of hard work and heart.ā
Thatās the essence of Coach Mosley. He doesnāt just build athletes; he builds men and women who are ready to tackle lifeās challenges with the same resilience they bring to the game. His leadership extends far beyond any scoreboard. Itās about shaping lives for the better.
Full photo series drop March 2026
šø @djsd #Juanwoodbury
š¬ @this_iswolf #mrwolf
š¬ @teamcontender_
Tony and JID have been locked in since Day One. āļø
Confidence is not about perfection. It is about owning who you are from the start.
Check out our āDay Oneā campaign and see how we are inspiring the next generation to find their inner tiger.
Are you ready to tap into yours? šÆ #FindYourInnerTiger
Power of One: @Contender + @LeoChicago , @msl_global , @starcomww@kelloggsfrostedflakes@jidsv
We didnāt make a jingle, we made a single. šÆš„
Confidence isnāt about looking perfect. Itās about feeling unstoppable.
Teens today are navigating pressure, noise, and the constant need for approval. So we partnered with @jidsv to inspire the next generation to āFind their inner Tigerā.
Because greatness starts from within. š„£ā”ļø #FindYourInnerTiger
Power of One: @teamcontender_ + @leoburnett , @msl_global@starcomww@kelloggsfrostedflakes@jidsv
