Spec campaign for @rayban x @asaprocky
This project is more than a collaboration; it’s a high-fashion collision. My goal was to see if the timeless, heritage silhouette of Ray-Ban could survive and thrive within the raw, distorted universe of A$AP Rocky’s DONT BE DUMB movement.
We took direct inspiration from the Punk Rocky visuals, replicating the iconic swollen-eye makeup to bridge the gap between Pretty Flacko and street-level grit.
To lean into the Don’t Be Dumb philosophy, we introduced elements of visual satire-models sporting fake mustaches and intricate tribal marks. It’s a nod to the eccentric, unapologetic styling Rocky has pioneered.
The Punchline: I wanted to capture “dumb” in its most literal, humorous form. We staged a high-stakes card game where the models aren’t hiding a thing—playing with their cards facing outward for everyone to see. It’s ironic, it’s rebellious, and it perfectly captures the “don’t take it too seriously” energy of the
era.
I’m incredibly proud to tinally put this vision into the atmosphere.
It’s a study in coexistence-where legacy meets the avant-garde. @asaprocky , @rayban the blueprint is ready. Let’s make it happen, ASAP.
@outlandermagazine@nwe@awgenization
Creative director @tayothecreatorr
Photographer @tayothecreatorr
Assisted by @tayluxia
Wardrobe stylist @sydniepottingerr
Sfx makeup artist @koen_martin_art
Assisted by @katiep712
Models @haaniochalla@benray.ca@dm440rice
Hairstylist @hairbyrakiya
Studio @mild.studios
#rayban #asaprocky #dontbedumb #editorial #photography
This project is an expression of my perspective on famous apparel brands. I aimed to focus on the tones and emotions evoked by the styles. This vision will guide how I photograph these brands, and I wanted the styling to reflect my personal point of view.
To achieve this, I reached out to @lexsonator , one of the most enthusiastic fashion experts and stylists I know, and I’ve been in awe since the day I shot these. Again, this is my point of view, my perspective, nothing more.
Assisted by @shotsbyaxcel
Shot @studiohomme.co
Tayo said if you’re truly creative the ideas never run out… Loren and Safira are gatekeeping the perfume though! What do you guys think? 😂
Episode 13 out Now
#EchoLoop #KYLI #keepsyouloopedin #gatekeeping
New campaign
For this campaign, I chose to work with an older model because I wanted to make sure they felt seen and appreciated. My goal was to highlight the incredible beauty and experience they bring to the table while proving that there’s a place for every generation in modern fashion. I’m so proud we could bridge that gap! A huge thank you to the amazing team that brought this vision to life.
Photographer @tayothecreatorr
Stylist @tayettaa
Model @donna_ramsbottom_647
Makeup artist @nai.w_
Hairstylist @dinmasbeautay
Shot at @mild.studios
#fashioneditorials #editorialphotoshoot #campaigneditorial #photoshoot #fashionphotography
I’ve never felt so fulfilled , I’m so happy this was a success and I was able to connect with creatives in the city and build a relationship with everyone of them . Workshop 2026 is definitely one to remember and I can’t wait to unfold what I have coming !
Big shout out to the team
Hair stylist @hairbyrakiya
Stylist @tayettaa
Model @tega_ok model @tribenamedglo
Makeup artist @avrilroseartistry
#masterclass #photography
Thank you @mild.studios #workshopphotography
We always see the polished, final product on the timeline, but we rarely get to see the actual sweat that makes it happen.
Tayo the Creator @tayothecreatorr just gave us a masterclass in the sheer effort behind a single frame. Swipe through and see the before and after of these pictures... there’s something beautiful about seeing the raw, unfiltered process turn into a masterpiece.
Honestly, we think it’s time photographers start posting more before & afters again. Just to remind people how much work goes into even the simplest edits.
#grixmagazine #culture
