Most brands we work with aren’t short on ideas. They’re short on direction.
Strategy is what changes that - it’s the difference between a brand that looks good and one that reaches its target.
In our latest Insight, we break down how we think about it: why we never start with visuals, how we helped XYC™ evolve from a DJ duo into a full experiences brand, and what building a system for NOON taught us about giving creativity room to grow without losing the thread.
Explore the full Insight at www.tars.studio 🚀
Building on the foundation of the first release in @sonidosdistintos latest album series, this second chapter expands the visual and conceptual universe of ‘Best Of 2008–2017’.
Designed to stand independently while reinforcing the broader narrative, the creative direction sharpens the identity of the collection and sets the tone for what’s coming next….
It’s time to smile and dance again.
Explore the full project 🔵 Link in bio
2025 CORE · Uncovering new realities & utopias. Still in motion and evolving.
Thank you to everyone who trusted the process, shared the journey, and helped us keep raising the bar.
Shaping a new orbit 🪐 Focused creativity and intentional growth.
As their trajectory expanded, the XYC™ duo saw an opportunity to evolve their long-standing identity into a brand built for greater reach — one that could resonate on international stages while staying true to their essence.
From their presence at live events to how they communicate with clients, every touchpoint was considered to ensure the brand feels cohesive, recognizable, and ready to expand its reach.
We are proud of working with engaged leaders that share our passion for getting it right.
Discover the @xyc.music project 🔀🔗 Link in bio
From hidden rooftops to open-air dance floors, NOON keeps leading the way for those who seek real, meaningful clubbing experiences.
AERIAL is one of the concepts we shaped for the brand, and its latest edition shows just how much the community has made it their own.
Full NOON case study 💎✨ Link in bio
Our work with XYC™ has been all about unlocking their next stage - redefining who they are today, and creating a brand capable of reaching where they’re headed next.
Explore the full project 🔗 Link in bio
At NOON, nothing stands on its own. Every experience, every event, every idea lives inside a system we’ve been shaping for years.
We structured NOON into a unified ecosystem where major events, club nights, cultural projects, live streams, and even merch all connect under one platform: NOON CULTURE.
A brand architecture built to evolve, to welcome new members into the tribe, and to give meaning to every way the brand shows up → on the dancefloor, online, or out in the streets.
Building systems that grow, expand, and resonate.
This is how you scale a movement.
Huge thanks to our friends at NOON for the trust and continued collaboration 🎵🎚️📀🧡
Full case study 👉 link in bio
XYC™ is a music and event production company led by DJs and partners Xite & Clara, known for crafting unforgettable atmospheres for corporate events, weddings & cultural experiences.
As their trajectory expanded, the duo saw an opportunity to evolve their long-standing identity into a brand built for greater reach — one that could resonate on international stages while staying true to their essence.
The strategy focused on aligning their business and creative sides under a single, scalable vision. From their presence at live events to how they communicate with clients, every touchpoint was considered to ensure the brand feels cohesive, recognizable, and ready to expand its reach.
Discover the @xyc.music project 🔀🔗 Link in bio
We’re collaborating with a creative powerhouse to help develop its brand and digital presence.
From strategy to design, we’re crafting an identity that aligns their vision - on screen and on paper.
Every detail matters, and the transformation is already underway. Stay tuned 👁️
Curro-GO → A creative engine running at full speed.
We designed a bold, professional, and cohesive line of branded clothing, keeping in mind the agency’s fast-paced workflow and presence across event venues and corporate environments.
A collection of crew wear that is both functional and unmistakably on-brand. Clean, monochrome and technical but with an edge that matched their confidence.
Explore the full @currogo case at www.tars.studio
#Strategy #Branding #Design #Currogo #Granada
When we teamed up with Laboratorio, clarity and structure turned the process into something inspiring and seamless - giving space for creativity to shine.
Smooth strategy, clear direction, and collaboration with purpose. That’s how projects evolve into something bigger.
See the full story at www.tars.studio 🪐
Its time to smile and dance again.
We worked with @sonidosdistintos to build a campaign that celebrates the label’s legacy while reintroducing its sound to a new generation.
Discover the full project 🔷 Link in bio
