tanamitchell

Tana Mitchell @tanamitchell Type Here Judge 2026 Tana Mitchell is an award-winning creative director and designer with over 20 years’ experience across the cultural, commercial and corporate sectors. Her commercial practice spans strategic brand and product development for large organisations to experimental design solutions for independent record labels, hospitality, artists and art institutions. As an unabashed lover of all things graphic design she strives to make things that are curious, intelligent, helpful, engaging and sensitive to context. In 2015, she co-founded AKIN, an award-winning design studio in Aotearoa New Zealand, she is now based in Naarm Melbourne where new conversations and collaborations are forming. Fair Go / Gone Finalist Type Here 2025

My Queen, Queen of the Ghetto, Beanie Rascallini, Cannellini Beanie, Square Bear, Inverted Dinosaur, Bossy Bean, Ginger Cat, Little Bear, Eccentric Little Flatmate, The Terriorist, Fluffy Nonsense, Backlit Bear, Bearded Lady, Significant Other, Bossy Bean Mitchell-Mitchell we are bereft without you x thank you for your wit, elegance, charm and caring of us these twelve years. 💔

A true community project with Naarm at it’s heart — research, workshops and an exhibition in which we first designed the typographic-gap-filling/repair posters which have now been translated into a publication that captures it all. Repair Stories unpicks the concealing power of disrepair by giving life to the reparative projects already at work in the context of the Australian built environment – in the classroom, in practice, and in theory. Rather than presume that breakage is self-evident, the collection not only asks who repairs, but for whom do we repair? Whose responsibility are the patch-up jobs, the ongoing maintenance of worlds, the mending that is required? Does repair conserve or innovate? Is it contained to moments of breakdown or can it be practised in ongoing acts of care and maintenance? Featuring contributions from artists, architects, designers, and researchers, Repair Stories interrogates the methods, limitations, obligations and potential of repair, and proposes an environmental imperative: repair comes first! Repair Stories is edited by Hélène Frichot, Lucy Benjamin, and Virginia Mannering, and includes contributions from Sophie Adsett, Lucy Benjamin, Matthew Bird, Geoff Browne, Maria Bulmaga, Millie Cattlin, Jason Crow, Ying-Lan Dann, Charity Edwards, Alex Felson, Hélène Frichot, Xavier Ho, Desiree Ibinarriaga, Djirri Djirri, Tania Ivanka, Eduardo Kairuz, Damien Mittas, Jen Lynch, Nicholas Mangan, Virginia Mannering, Natalie Miles, Tom Morgan, Dasha Moschonas, Kim Munro, Dylan Newell, Mandy Nicholson, OFFICE, Caitlyn Parry, Camille Perry, Radicle Roots Naarm, Bella Singal, Michael Spooner, Sam Spurr, Georgia Stevenson, Eleanor Suess, Linda Tegg, Nina Tory-Henderson, Colby Vexler, Kristine Wallis, Louise Wright, and Alessandro Zambelli. @perimeterbooks Editions 129 Pre-order available now or join us for the launch at the Melbourne Art Book fair Editors: Hélène Frichot, Lucy Benjamin, Virginia Mannering Design: @elaegidy , Tana Mitchell, Tristan Main for P-O-A Copyediting and proofreading: Ash Holmes, Dan Rule, Justine Ellis

Show Me Shorts ‘23 ‘Square peg in a round hole’ Identity and campaign design for the Aotearoa film festival that’s here for a good time not a longtime. Designed in the last year of Studio Akin ❤️

Published by Govett-Brewster Art Gallery | Len Lye Centre, Ngāmotu New Plymouth, on the occasion of the tenth anniversary of the Len Lye Centre Commissioning Editors: Antony Rhodes and Dr Zara Stanhope Contributors: Andrew Patterson, Rhana Devenport, Dr Kate Linzey, Dr John Matthews, Kinsley Sampson, Cathy Thurston, Dr Zara Stanhope Copy editing: Marie Shannon Graphic design: Tana Mitchell Printing: Australian Book Connection Exhibition photography : Hayley Bethell, Mark Dwyer, Sam Hartnett, Bryan James Building photography: Andy Jackson, Glenn Jeffrey, Patrick Reynolds, Sam Acknowledgements: The Gallery thanks Andrew Patterson of the architectural firm Pattersons Associates for his and the firm’s support of this publication, and all the authors who have generously offered their reflections on the origin and construction of the Len Lye Centre. Thanks also to the Len Lye Foundation for ongoing advocacy and energy in maintaining and growing Lye’s reputation and collection. This publication acknowledges all those who brought the Centre into being, and have enjoyed its architecture, exhibitions and programmes over a decade, and we look forward to sharing the next decade of creative, cultural experiences in the Govett-Brewster Art Gallery | Len Lye Centre with local community and visitors. ©2025, Govett-Brewster Art Gallery, the artists and contributors. All rights reserved. Apart from any fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, no part of this publication may be reproduced without prior permission of the publisher. The moral rights of the artists and contributors have been asserted. A catalogue record for this book is available from the National Library of New Zealand. ISBN: 978-1-98-854323-9

Celebrating 10 years of the Len Lye Centre in Ngāmotu New Plymouth. This publication documents a decade of the building, the community it serves, and the contemporary art it houses. A shiny book for a shiny building. The reflective silver cover mirrors the building's surface, while blunt-cut edges expose raw boxboard, a nod to the concrete interior. This contrast between coated and uncoated, polished and raw, runs throughout. These material details are partnered with typography that slants and shifts, never quite upright, Lye's kinetic logic applied to the page. @govettbrewster @lenlyefoundation Architecture by @pattersonassociates #LenLyeCentre #GovettBrewsterArtGallery #ArtBookDesign #DesignInMotion #PublicationDesign

Some of my current practice-based research has been concerned with notions of finding-ways, getting lost, land-marks & milestones. Some ornamental alphabets are emerging out of this experimentation from observation, repetition & derivé in the urban landscape. I recently used this one, titled Walk Piece, in a poster for @typehere to draw attention to the loss of a 'fair go’, a directional metaphor for equity in Aotearoa NZ.

Some of my current practice-based research has been concerned with notions of finding-ways, getting lost, land-marks & milestones. Some ornamental alphabets are emerging out of this experimentation from observation, repetition & derivé in the urban landscape. I recently used this one, titled Found Piece, in a poster for @typehere to draw attention to the loss of a 'fair go’, a directional metaphor for equity in Aotearoa NZ.

Events are really fun to design as they are need to respond to the zeitgeist, that particular moment in time, like a campaign — but are also immersive experiences with multiple touch-points and applications. The first couple of years of NZ’s Techweek were really aesthetically & experientially ambitious in-line with their strategic ambition to find innovative, tech-driven answers, locally, to global questions. Designed at Akin

I’m back digging in the archive — @semipermanent 2016 Auckland, where [thanks @Simon_velvin ] we got to take a more experimental approach to the event identity & campaign collateral. Instead of a pictorial approach we instead asked the speakers to describe each others work, and then used their quiet outlandish observations typographically. Partnered with an equally obnoxious neon colour palette — that created some great glitchy moments — it was hard to ignore. Still a favourite. Designed whilst at Akin

Beautiful People, brilliant minds in a chaotic complex city full of maddening crowds (that I avoided). I have come back brimming with typography and a new weird obsession with the hands of @matt_keeg 🤚⬅️. There’s hope for NYC (& society)with @zohrankmamdani ❤️🤍💙.

As part of the broader ‘Sounds of Clouds’ project, we were delighted to work with the extraordinary Tana Mitchell @tanamitchell , who designed our artist book which, draws upon content from The Ghosts of Nothing. Exhibition view as part of Sounds of Clouds at Project8 Curated by Kim Donaldson showing until this Saturday 5 July, please drop by and immerse yourself amongst the clouds ☁️ it's warm up here. Book The Ghosts of Nothing, 'Sounds of Clouds (Exploded Artist Book) I–VIII,' 2025 Artist book layout, Designed by Tana Mitchell @tanamitchell , mounted on custom laser-cut grey acrylic Book and Exploded Artist book by Design by Tana Mitchell @tanamitchell 📷 Lucy Foster @lu_spent