Player graphics are the hardest to make. Along with team approval, you have an additional layer of player approval which only happens once you’re pretty deep into the creation process. We art directed a season long big head series with the Trail Blazers and Trillblazin, with each installment selling out. And yeah, sometimes art direction even happens on a literal napkin.
New drop for basketball season! New caps, and for the first time ever, we’re dropping a bag. Everything goes live on Wednesday. Here’s a rundown of the drop.
A new brand identity for @unreliablenarratorclub that celebrates sci-fi, horror and fantasy. Unreliable Narrator needed an identity that was lightweight and minimal, but honed in on the core of their genre-influenced identity. We created an identity that mixed the tension and anxiety of horror with existential vision of sci-fi.