In this snippet from an episode of Industry Spotlight with Creative First, Tyrone Estephan, Managing Director of the Alt Group at Alt.vfx, joined Lohita Sujith, Sr. Director, Copyright & Digital Economy, Motion Picture Association, to discuss how design, technology and storytelling converge in the creative process.
Read more at the link in bio.
T&DA Creates Interactive Experience For The Return Of BTS
BTS is back! And to herald the debut of their comeback album, Arirang, they’re inviting their fans on a scavenger hunt across Spotify. The mission: recover the fragments of a Chosun-inspired wax cylinder to unlock exclusive messages and lyrics from the group.
T&DA and Alt collaborated with Spotify to bring this interactive fan experience to life, ensuring that the visuals matched the hype. We meticulously crafted seven unique wax disks, each representing individual members of BTS with custom engravings, an authentic and tactile wax look and a colour palette that stayed true to Arirang
To house this experience, we engineered a bespoke wax cylinder player. Every aspect of the device was modeled, rigged, and to feel mechanically authentic, as if it truly possessed the power to spin these secret messages into sound. We also ensured that the look of the device matched the aesthetic of Arirang while remaining consistent with Spotify
To top the experience off, atmospheric cutscenes accentuate the fans journey through experience, accentuating milestones and building up hype in the leadup to the albums release.
It was a privilege to build a digital space worthy of the ARMY’s passion. We can’t wait for you to uncover the secrets of the cylinder.
#BTS #ARIRANG #SPOTIFY #WEBEXPERIENCE #DESIGN #MODELLING #3D
From @t_da.io : Just a typical day in the life at T&DA (Technology & Design Agency). Complete with a special cameo from Timothée Chalamet the pillow.
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Presenting the launch of #NotInTheMinutes: an MADC community-led vlog series spotlighting the happenings of Melbourne’s creative industries. The people, the work and all the bits in-between.
To feature your reel, slide into our DMs! 📩
The West Coast’s Most Iconic Duo Reunited.
Thirty years ago Hip Hop was changed forever. Snoop and Tupac released their iconic single “2 of Amerikaz Most Wanted”. To commemorate the legacy of this iconic duo, Cali By Snoop is getting an exclusive release, with a label that is the first ever to feature Tupac’s likeness and backed by a heartfelt tribute from Snoop himself. T&DA had the privilege of illustrating the label behind this cultural moment, to design something that would allow Snoop to pay tribute to his brother, collaborator and friend.
Our design process was spearheaded with hand-drawn sketches, to trial and refine the labels art style, and supported with AI, allowing us to experiment with the likeness of the duo, before landing on a final label design. We even tested training a LoRA on Snoop’s handwriting, which opened up a new avenue where we could shape a handwritten version of his tribute to resemble Tupac himself. Thank you to Treasury Wine Estate and their in-house agency Splash for the opportunity to work on this project, which was overseen by our resident artist Simon Cowell, and approved by Snoop himself.
With this exclusive release, fans around the world are invited to Pour A Little Out. It’s more than a bottle; it’s a tribute to a friendship that defined a genre.
#19Crimes #CaliBySnoop #SnoopDog #Tupac #Design #Illustration #AI #PourOneOut
A powerful day in New Delhi at the AI Impact Pre-Summit
Alt & T&DA were proud to be part of the conversation, with our Managing Director Tyrone Estephan representing us on the panel hosted by FICCI and the Motion Picture Association.
The discussion centred on AI and the future of creativity — not just what the technology can do, but how we ensure it serves artists, storytellers, and culture in meaningful ways.
At Alt & T&DA, we see AI as a creative catalyst a tool that can unlock new forms of storytelling, interactive worlds, and hyper-personalised narratives if guided with care, responsibility, and humanity.
Thank you to FICCI and MPA for creating a platform for thoughtful industry dialogue. Excited for what’s ahead.
#AI #CreativeFuture #Storytelling #Alt #TandDA #Innovation
We’re excited to see Tyrone Estephan representing Alt & T&DA at the India AI Impact Summit this weekend.
It’s a major opportunity to showcase our latest innovations while hearing from the industry’s brightest minds on how AI is revolutionising creative storytelling.
All the best, Tyrone have a great session! 🚀
T&DA presents Jigmo
Snap it. Solve it. Give it a go.
It’s the daily game you didn’t know you needed.
A bite sized puzzle game where you piece together ..animated GIFs!
🧩 New puzzle everyday
🏁 Race your friends
🎨 Make your own
Play it here: https://jigmo.app/
#dailygame #gifs #jigmo #jigsaw
T&DA LAUNCHES DACT: PRECISION AI FOR BRAND CONTROL
T&DA has officially released DACT (Digital Asset Creation Toolkit), a powerful new AI platform designed to give brands and creatives direct control over their digital production. Built and battle-tested within Alt.VFX, DACT moves beyond random prompting, allowing users to precisely pose, stage, and render characters and products in real time.
Key benefits include:
Total Control: Ensure brand mascots and products remain consistent while instantly adjusting lighting, wardrobe, and environments.
Speed & Efficiency: Ideal for rapid social content and campaign testing without technical bottlenecks.
Scalable Workflow: Teams can handle fast-turnaround content internally, while seamlessly elevating complex projects through Alt.VFX using the same assets.
DACT transforms static IP into a flexible, reusable creative system.
Explore the possibilities at dact.app
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#AI #digitalassets #assets #digitalmarketing #contentcreation
As T&DA gets stuck into 2026, we wanted to share a quick glimpse of some recently wrapped projects.
A little closure, a clean slate… and now it’s time to move on and start breaking new ground again 🚀
In this new collaboration with creative director Tomoyuki Kato and Dentsu Live, we created a one-minute interlude film projected across a 91-meter ultra-wide panoramic screen, a circular surround display, and individual screens throughout the space.
We were initially briefed on the concept for the entire epic TOYOTA booth, and we were deeply involved in developing the interlude film concept together from the start. Our goal was to visually convey the journey behind the design of each mobility, while solving complex technical challenges posed by the unique screen configuration and booth layout.
With a unique brief came unique challenges. T&DA leveraged Blender’s fast GPU rendering for rapid iteration across the 35,000-pixel-long screen.
Inspired by the design process itself, we merged art and engineering, integrating the TOYOTA design team’s original sketches into a dynamic narrative. Each design blossoms into a vibrant vignette, collectively forming an immersive wall-art experience that amplifies the spotlight on TOYOTA’s bold new concept vehicles, art and engineering at the ultimate stage.
It was truly a collaborative project, working closely with the TOYOTA design team and Tomoyuki Kato, which made it so unique. The piece wrapped around the entire booth, weaving between other concept films and adding an extra sense of unification and continuity to the overall “TO YOU TOYOTA” experience.
T&DA handled every aspect of visual production, from the original concept design to animation and final compositing, crafting a visual journey that celebrates TOYOTA’s spirit of creativity and innovation.
Find out more about the TOYOTA Booth at https://global.toyota/info/jms2025/jp/toyota/
#TOYOTA #MOBILITYSHOW2025 #ART #INSTALLATION #GRAFFITI #TOYOUTOYOTA
We are proud to share that our latest macroscale audio-visual installation has just landed at Kai Tak Sports Park, produced in collaboration with Leo Hong Kong. This landmark project transforms the ceiling of the 100-metre West Bridge into an immersive digital canvas, presenting a two-minute cinematic experience for visitors.
The installation is engineered to engage audiences from an overhead perspective as they traverse the bridge, taking them on a narrative journey through the intertwined heritage of Cathay Pacific and its home, Hong Kong.
To realize this vision, our team employed a hybrid production workflow that seamlessly integrates live-action cinematography, capturing the dynamism of modern-day, Cathay-sponsored athletes, with world class CGI and VFX, to create key historical cityscapes, environments and hero assets like the Cathay Pacific aircraft.
Visitors from Hong Kong and around the world are invited to immerse themselves in this fusion of real-world footage and digital artistry and embark on a journey through the history of Cathay, Kai Tak and Hong Kong.
#cathaypacific #kaitak #sportspark #audiovisual #hongkong #heritage #experience
